Today, the market is extremely crowded and busy. So, one of the best ways to catch people’s eyes (and get into their heads) is through great packaging. How your product is packaged is key to grabbing attention and building customer loyalty. And to really stand out, you need packaging that’s creative and appealing, especially if you have a food brand.
Good packaging can share your brand’s story, engage customers and make a lasting impression.
In this blog, we’ll discuss why attractive food packaging design is crucial for your Indian brand and share some amazing food packaging design ideas.
Table of Contents
Why packaging design is crucial for any food brands in India?
Here are the three primary reasons why food packaging design is important for your Indian brand.
To Stand Out in a Competitive Market
The Indian food market is highly competitive. Every day, a new brand vies for the customer’s attention. Each food brand gives its all to make its packaging stand out. So, it’s very important that you make your packaging unique and attractive. As an Indian food brand, you should include vibrant colours and culturally resonant designs to attract the right consumers.
To Make an Impact on the Shelves of Modern Retail Stores
The number of modern retail stores in India is increasing. They’re replacing the old-school Kirana stores and have significantly changed the shopping habits of most Indian consumers. Retail stores let your customers explore and choose products directly from shelves. Your food product packaging can make or break your brand’s reputation. So, the look and feel of your products displayed on shelves of stores should be very, very attractive.
To Appeal to the Savvy Indian Retail Consumer
Indian consumers are becoming increasingly informed and discerning. This can be credited to initiatives like the ‘Label Padho India’ (Read Labels India) campaign. This particular campaign, for instance, has created a generation of Jagrook Grahaks(aware consumers). This growing awareness means that buyers scrutinise product labels and packaging details, including information about ingredients, nutritional value, sourcing, and the materials used.
Packaging Design Ideas by Different Food Product Type
1. Snacks and Confectionery
One of the most beloved categories of food products in India is snacks and confectionery. Indian people love to snack. At home, while taking a short break at work, during get-togethers, or during festivals, snacks and confectionery are a major part of Indian households. To make your snack packaging attractive, use traditional motifs that showcase the heritage and history of that snack or the place it originated from.
Source:https://packagingoftheworld.com/2024/04/this-snacks.html
Source:https://packagingoftheworld.com/2022/09/munchy-snacks.html
Source:https://packagingoftheworld.com/2022/04/beer-snacks-international.html
Source:https://packagingoftheworld.com/2022/01/muix-snacks.html
Source:https://packagingoftheworld.com/2021/10/solnuts-snacks.html
Source:https://packagingoftheworld.com/2021/02/kuramu-crisps-snacks.html
2. Beverages
Beverage packaging’s main job is to protect the drink during transport, handling, and storage. An appealing packaging design should do all of this. Good packaging helps your beverage stand out on the shelf. It has the power to encourage shoppers to choose your product over others, even when they don’t want it. That’s why a great first impression ensures your food brand’s message is clear and appealing.
Source:https://packagingoftheworld.com/2023/08/kultura-beverages.html
Source:https://packagingoftheworld.com/2021/06/allys-iced-beverages.html
Source:https://packagingoftheworld.com/2018/10/toa-beverages.htmll
Source:https://packagingoftheworld.com/2018/08/osom-spicing-it-up-with-functional.html
Source:https://packagingoftheworld.com/2014/12/onli-beverages.html
Source:https://packagingoftheworld.com/2012/05/shott-beverages-gift-packs.html
3. Dairy Products
Think of one meal in your home that doesn’t include at least one of these dairy products: milk, paneer, curd, ghee, butter, ice cream, yoghurt or cheese. See what I mean? Given their significance in our diet, these products should have interesting, attractive, high-quality packaging. Indian dairy brands should use designs that reflect local culture and traditions, opt for eco-friendly materials and use ergonomic but unique designs.
Source:https://packagingoftheworld.com/2024/05/smolyanka-traditional-dairy-products.html
Source:https://packagingoftheworld.com/2023/06/legko-skimmed-dairy-products.html
Source:https://packagingoftheworld.com/2020/08/christogeorgos-dairy-products.html
Source:https://packagingoftheworld.com/2020/07/el-ghazy-dairy-products-factory.html
Source:https://packagingoftheworld.com/2017/11/saputo-dairy-products-italian-cheese.html
Source:https://packagingoftheworld.com/2020/02/molyaka-dairy-products.html
4. Frozen Foods
With the rise of frozen food brands in India, your products must have packaging that’s equally functional and attractive. Whether you’re selling frozen peas and desserts or nuggets and ready-to-cook meals, captivating packaging is essential. Similar to dairy products, these designs should be of high quality and should use images of how the food will look once it’s cooked or heated.
Source:https://packagingoftheworld.com/2020/09/tyson-foods-new-range-of-frozen-chicken.html
Source:https://packagingoftheworld.com/2020/02/lucky-foods-rebrand.html
Source:https://packagingoftheworld.com/2021/04/s-quickmeal-pasta.html
Source:https://packagingoftheworld.com/2024/04/one-for-the-trophi-cabinet.html
Source:https://packagingoftheworld.com/2021/03/bonduelle-national-cuisines.html
Source:https://packagingoftheworld.com/2019/09/fernway.html
5. Baked/Bakery Goods
Bakery goods and baked products are the type of food product that relies heavily on its looks. The prettier the product looks, the more it will sell. Baked goods are all over Instagram. They look appetising, pretty and even cute sometimes. So, their packaging should also be sweet, pretty, and practical. You can use pastel colours, printed stickers and cartoons on the packaging to make them more appealing.
Source:https://packagingoftheworld.com/2023/11/srnin-bakery.html
Source:https://packagingoftheworld.com/2023/06/kinder-bakery.html
Source:https://packagingoftheworld.com/2023/11/manja-bakery-packaging-design-for-bakery-products.html
Source:https://packagingoftheworld.com/2023/01/putting-the-boogie-back-into-bakery.html
Source:https://packagingoftheworld.com/2022/04/the-creative-pack-designs-levain-bakery-ooey-gooey-frozen-cookies.html
Source:https://packagingoftheworld.com/2021/05/sprout-bakery-deli.html
Suggested Packaging Process Derived from Expert Design Agencies
Every packaging design has some important steps and processes that you need to follow to get the best outcomes. Take a look at the following.
1. Identify product objectives
To make good food packaging, you have to set clear goals first. Match these goals with what your brand wants. Who is going to buy your product? Where does your product fit in the market? And what message do you want your packaging to send? Think of such questions and keep your packaging on track. After identifying your product objectives appropriately, make sure they are measurable and relevant.
2. Conduct a competitor analysis
Market research is very crucial for any business or brand. And what’s the core pillar of market research? It’s data. Data helps a brand create products, design packaging and plan apt marketing strategies. Make use of data to conduct a competitor analysis of your food products and brand. In fact, look at industry reports, online forums and social media, along with what your competitors are doing.
3. Choosing the Proper Structure
In designing food packaging, we often focus on colours and fonts, which is totally the correct approach. But what needs to get an equal focus is the shape and structure of the packaging. You can get creative to make your packaging unique by using different shapes. Have you seen the Soy Mamelle pet bottles, for instance? They represent the udder and are totally eye-catching, although unconventional. Ultimately, your packaging structure should be appealing and easy to open, store and carry.
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4. Infusing architectural components
Packaging is used to keep food safe, but it’s also used to make your product look good on the shelf. It should be durable, useful, and attractive. Overall, all the elements that make great food packaging should fit well like different puzzle pieces. The shape of the packaging, the colour palette, and the material of the packaging should all go well together for an outstanding packaging design.
Source:https://in.pinterest.com/pin/842102830336348685/
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5. Concentrate on design and prototyping
After you conceptualise on your food packaging design and structure, it’s time to turn your ideas into actual designs. For that, use digital tools and physical models and make samples. Work closely with designers and material experts to make sure the packaging looks good and functions well. You can even try out different options with varying fonts and layouts to find the best combination. These prototypes will help you test how practical and user-friendly your packaging is.
Source:https://in.pinterest.com/pin/1084100941543252752/
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6. Printing and manufacturing
With your food packaging design finished, the last important step is to handle the practical and production aspects. Work with your manufacturer to meet their requirements for file formats, materials, and timelines. Check with them for specifics before your samples go for printing and manufacturing. For instance, most manufacturers prefer digital designs in dieline format and correctly colour-coded in CMYK. Do thorough research to find the best supplier for your needs.
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Conclusion
Food is an integral part of our lives, so food packaging designs should be eye-catching and memorable. Food packaging serves as the first point of contact between your customers and your product. Your packaging design can do a lot, from making your customers hungry with just one look to effectively communicating your brand’s identity and product quality. So, invest in a good quality food packaging design.
If you need smart and efficient packaging solutions for your food products, we can help. Consult our team of branding and design experts and get your food brand not just noticed, but thriving!
Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
