Creative Chocolate Packaging Design for Inspiration

No one can never go wrong with giving chocolates as a gift to someone, irrespective of any occasion. Nobody can resist chocolates even if it is for a bite we do taste it with lots of happiness and excitement.

Chocolate originates from today’s Mexico where it is consumed as a drink. Then, it quickly spread to Europe and other parts of the world. By the 16th century a solid form of chocolate became popular.

A lot of changes with time have been brought in this industry also such as combining organic ingredients, improving processes, unconventional flavours, hand-made and sugar-free.

A handful of small brands naturally made, made-for-Instagram packaging, and home grown brands are setting themselves apart from the sweet, milky, mass-market favourites, such as Guylian, Ferrero, Ghirardelli, Toblerone, Cadbury, Mars and many more world-famous chocolate brands.

Apart from the taste, chocolates almost come with sinfully delicious-looking packaging. When we enter into any store and encounter beautiful looking chocolate packaging design, it will automatically attract us as it’s the first point of brand communication with customers.

The use of colours range is from muted to vibrant, and at times in shades of brown you never knew existed. Red, Golden, Brown, Black and Silver are few usually seen shades. Its tone will let you know the brand personality of a product if chocolate being sold is a premium, funky, exotic, fruit-flavoured or organic.

Beautiful, mouth-watering images, font as per personality, brand story, and exquisite detailing should develop the cravings towards the brand.

Chocolate branding is also an essential part when we talk about chocolate; the brand logo should represent the brand purpose, such as if its traditional company ensure to add origin or founder image. Majorly seen are font-based logos with the creative and stylish font style.

The value proposition should be display on overall branding and marketing activities. As there are many types of Chocolates, hence target audience is also different. One should always ensure to avoid branding mistakes initially.

If the chocolate is dark or calorie-conscious, then it should focus on health-oriented people. Luxury chocolates should target a premium audience, hand-made chocolates is having its niche market.

There are world-famous chocolates which are having that classic brand USP attached to it, which can be the most excellent quality, taste, premium, richness due to which people relish and enjoy them.

The top four countries known for the production of chocolate are Germany, United States, Switzerland, and Belgium. It was estimated that Western Europe accounts for approximately 35% of total world chocolate production, and the U.S. is known for 30%. It is seen that no significant manufacturing of chocolate is significant cocoa sources and vice-versa.

Belgium Chocolate

Belgium is a place which is popular with its chocolates and their chocolate shop, which are more than 2,000 all over the country! What makes Belgian chocolate unique? They are only cooled at the end of the production process, which allows it to hold onto more of its aroma.

Belgian chocolate is also almost entirely handcrafted and to justify its values, the Belgium chocolate packaging design with its unique logo design displays its characteristics.

The country encourages its traditional method and techniques which has still treasured their craft and quality. A massive portion of the chocolate firms in Belgium manufacture chocolates mainly by hand, without the aid of modern production equipment, this is their value proposition.

Switzerland Chocolates

Even if we have never visited this place, I am sure many of us have had Swiss toffies, Swiss candy sticks and bars which are very famous all over the world. The Swiss chocolate packaging design is elite and premium looking, which attracts easily.

Nestle, Toblerone, Lindt, and Sprungli are some of the most famous Swiss chocolate brands and can be purchased around the world. As per the study, it is seen that an average Swiss eats more than 10 kilos of chocolate per year! Hence, Swiss claim the most chocolate consumption per capita –

USA

Americans are known for their love towards peanuts and almonds in their chocolates. There are various artisan chocolate shops across the country, but Hershey’s in the country’s largest producer of the candy.

The U.S.is the top producers of finest-quality chocolates, leading with over $20 billion annually in retail sales. Hershey’s is the brand which has the highest chocolate producer in the USA, while New York City is also known as being home to many famous chocolate shops. European chocolate design is influenced majorly by its culture and ultra-modern lifestyle.

GERMANY

Germany is having La Maison du Chocolat, Tortchen, and Leonidas Chocolates, which are a few names of famous brands. Cologne is a place which is regarded as the chocolate capital of Germany.

German chocolate manufacturers represent nearly $10 billion per year industry. German chocolates are prepared from ground roasted cacao beans, the seed of Theobroma cacao tree. German chocolate packaging design is influenced by traditional as well as modern art.

UNITED KINGDOM

The famous Cadbury brothers who can forget them, the brand originated in the U.K. and sold initially coffee, tea and drinking chocolate in the year the 1820s. The Cadbury brothers were first to supply chocolate to Queen Victoria in the 1850s and developed the popular Dairy Milk chocolate, famous for having a higher milk content, in 1905.

Cadbury is dominating many countries from decades, bars, eggs are few variants which are loved by all age people. Cadbury packaging design has always maintained its iconic milk pouring two glasses which is very popular.

Other Country Design

CONCLUSION

Most of the brands make a most common mistake that they take their branding and packaging lightly assuming that the packaging has only the outer shell of the product, and therefore ignore its link with the aesthetics of the mould.
The year 2020 is all about relying on the skills of a copywriter with a deep understanding of the industry will be a top branding asset for excellent chocolate products.

Get started today and connect us, we will help you to stand out with your unique brand features which will help you gain a competitive advantage in this saturated industry.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.