3 Types of Business Logo Design

When we start-up any business make sure you have clarity about the type of business you are in. There is a lot of cost, resources, processes, and they differ as per your business type. 

As each type of company the roles are defines, it is natural that they also operate as per their needs and requirements.

Irrespective of the size of the company, one thing, which is imp, is to make customers instantly identify a company work profile by looking at its logo, even if their name isn’t a part of the logo. Symbols or icons are the most productive and efficient way of communicating a brand message about your brand.

A logo acts as an essential part of your company’s brand story and makes a massive impact on a company’s public perception; hence, a logo is one of the most important branding investments a business can make

A logo design more than just an image it is your first impression in the minds of customers which act as an essential foundation for the branding of your company.

A well-designed logo is an effective way to convey to potential customers that your business is trustworthy, professional and delivers excellent quality goods or services.

Especially after pandemic people are now more conscious while purchasing or taking up any services they monitor and then adopt brand, so make sure you create your brand equity and loyal customers in the market.

 

1. Service Business Logo Design

Logo designing for service industry is toughest compared to product-oriented businesses. As here, the customer is not having any way access to brand as its intangible.

The service industry logo must stand out from the many other businesses who are striving for your target customers. It is extraordinarily mandatory in the service industry to have a logo that unique and very different from your competitors.

You need a logo that people won’t forget. Make sure you show your best to communicate your service through logo as its service and only your logo will talk about your brand.

Some of the Famous Service Business Logo Design

1. Salons

2. Repair Shops

3. Schools

4. Banks

5. Accounting firms

6. Law firms

Also Read: Logo Design Branding with Flavor of Indian Culture

2. Merchandising Business Logo Design

Are you aware that it takes on average 5-7 impressions for anyone to remember your brand, which is a real effort to last with appearances in such a crowded competition?

One best way to make your strategy clear to reach maximum people through your product is with your unique brand logo.

No matter you are an owner of traditional retail merchandise store or an online, your brand image that talks and represents you in the industry so getting the right brand message is a significant task which is the responsibility of your logo.

Such as if you have a hardware store, make sure your logo is having symbols of saws, drills and hammers. Grocery stores make use of designs featuring fresh vegetables, fruit or meat as per the personality of the store.

The trend of Abstract images works quite well for the logo of retail businesses. As if you see Wal-Mart’s design where it instead of apparel, electronics and the assortment of consumer goods they are selling, you see a contemporary star-like design which is also abstract.

Organic or grocery food stores use natural or earth tones which is like greens and browns, as they talk about the freshness and natural produce.

There are no real boundaries on colour use when it comes or retail merchandise graphic designs. Hence, allows you to craft an utterly fresh logo. Though, it would be best not to be too inclined towards a particular set of colours just because they’re different or make sense to you.

Some of the Famous Merchandising Business Logo Design

1. Grocery Stores

2. Convenience Stores

3. Distributors

3. Manufacturing Business Logo Design 

As like manufacturing work, the logo of such companies is also SOLID, a concise and precise logo design image as it reflects trust and promise.

Manufacturing logo comprises of 3 elements such as unique image, well-defined brand name typeface and powerful tagline communicating the brand message.

Example:

Ford’s logo is a perfect example of a logomark and logotype in one. Its blue horizontal oval design with gradient is the Ford typeface where the consumers might not recognize the flat blue logo without the brand name and typography.

Make sure your logo design is powerful enough to create brand associations among consumers.

The brand logo here should talk about product quality and customer service, which should be a reflection of brand trust. The manufacturing companies must first rely on their logo to convey this message because it’ sits the best way to connect and attract your customers.

A manufacturing company can produce many things which can be from motors such as bikes, cars, or anything but make sure you build your niche. As it can shape and define your logo, brand story and have a healthy brand recall level.

Some of the Famous Manufacturing Business Logo Design

1. Clothing and Textiles

2. Petroleum, Chemicals and Plastics

3. Electronics, Computers and Transportation

4. Food

5. Metal Manufacturing

6. Wood, Leather and Paper

 

CONCLUSION:

Remember, a logo design is one of the first interaction with your brand, and it is the best way to represent your company to potential consumers. Make it count don’t make the mistake of neglecting it or ignoring it.

Ready to craft a unique design that is having a justified meaning which will then confidently represents your brand with customers. If you require any help, you can always connect our friendly staff who will guide you correctly, and our designers will work with you to develop high-quality concepts based brand logo which you take you high loop in your business.

Author

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.