Hindi Logo Design Process & Inspiration

India is a diversified country, and we relish each other’s culture or traditions. We all experience excitement when we meet people with the same language and region, especially when we are far from our place.

The same goes in Branding; effective branding builds an emotional response that summons a customer. The best way to indicate your brand identity is through a logo design that clearly communicates your regional language.

Especially for a country like India, people are very much fond of their language and culture. So, if you want to influence your brand in their mindset, you have to create a Local Indian language Logo for your business.

While half a billion Indians can speak, read and write in Hindi, making this language the most common one compared to other regional languages. If you are planning to expand your brand whole India, the best option is to come up with a Hindi Logo design that meets all the people’s interests in India.

Why Hindi Logo Design?

Creating a logo from an Indian perspective can be a text, image or combination type. Out of 1.3 billion of the Indian population, only 200 million are proficient in English. Even studies indicate that people residing in rural areas, though they have internet, they’ll look into a site or read articles if it had content in their local language.

The particular realisation made MNCs and other bigger brands look and consider the Hindi language when creating a logo design or regulating another branding strategy in a country like India.

We are well aware that the logo is the crucial face of any company. Suppose if we develop a brand and don’t connect emotionally with the users, you won’t survive in the market. Therefore, while creating a logo design, ensure that you convey the reliability, distinctiveness, and culturally best indications are rendered.

Also Read: How to Design Logo: Why Logos Are So Expensive?

The significant elements like colour, imageries, fonts used in the desi logo design will provide the appropriate meaning also easily connect with Indian feel and emotion.

Advantage of Making Local Language Logo Design

As discussed above, to become the favourite brand and develop a trusted, long-term relationship, you need to attract people emotionally. The best way to accomplish that effect promptly is to localise your brand identity; for that, the first step is to develop a logo design with your local language.

The advantages are numerous but majorly include:

• Achieving customer loyalty and word of mouth
• Increase in revenue
• Competitive edge over other brands
• Generating positive brand reputation
• High Return on Investment (ROI)
• Attaining emotional attachment among the audience
• Communicates the brand message at first glimpse
• Represent the quality of your products and services

Process of Making Hindi Logo Design

Now let’s discuss the process of creating a Hindi Logo design for a brand:

1. Discover – Get to Know the Client’s Business:

Before creating a logo design, the first step is to discover the client’s business by a proper project brief form. Evaluating the business, asking questions, and collecting their data are essential elements before starting the research. As logo design is not an art, it’s of no use unless we come to know the client’s perceptions. So, discovering the client’s business and their ideas is a must!

2. Research – Understand the Industry & Competitors:

After discovery, the second step is to conduct detailed research to draw insights that lead to the ideation phase. Each industry is different, so thorough research is required every time, no matter how expert you are in creating logos. Getting a glimpse of competitors also helps in getting to a perfect conclusion.

3. Brainstorm – Develop Ideas & Regulate Direction:

The result of your discovery and research leads to brainstorming your ideas and understanding the perfect direction to sketch the logo designs. With the help of brand personality and tone of voice, a professional logo design agency can mind map, keeping in mind the visual representation. It is the central part that leads to the success of the logo design.

4. Sketch – Create Logo Concepts Based on the Brainstorm:

Sketching logos is the central part where your creativity comes into play. The major motive of sketching is to get the perfect connection between the idea and the creation of a form. While some designers use sketchbooks, others directly get into the computer; a professional logo designer initially sketches’ by hand using pen and paper — understanding which type of logo is also essential when sketching the designs.

5. Design – Select best designs & Execute them digitally:

Once you are done with multiple sketches, it’s time to analyse them, pick the most promising concepts according to the clients’ demand, and implement them digitally. Also, don’t rush to implement all these ideas, have a clear focus on the concepts and work only on those that you think goes well. After getting a few solid ideas, then use Adobe Illustrator to execute vector graphics.

6. Present – Show Logo Concepts & Get Client’s Feedback:

After implementing the best logos, showcase the best two concepts on relevant applications. Remember to provide an accurate description of why you choose the particular design. Getting clients’ feedback will get you more understanding of their perceptions and help you redesign the existing ones or develop new concepts. Here in LogoPeople, we’ll provide you with unlimited designing options and multiple concepts until clients are delighted with our designs.

7. Deliver – Transfer the Final Logo Files:

Once you get the client’s approval, it’s time to release the final files of the logo in particular formats like AI, JPEG, PNG, etc. Also, if the client asked for the font of the Hindi Logo design, send the commercial fonts used in the logo in a separate file so that they won’t face any issue at the time of printing.

Some Desi Style Inspirational Logo Design

Creating a professional desi style logo design is not a simple task. A clear understanding of the latest trends and merging them with user’s emotional connections helps to give life to a creative logo design. In short, your logo should convey your brand identity, influence consumers and make them regular customers for your brand.

A professional logo design aesthetically communicates brand values. Check out this collection of creative Hindi logo design ideas for your inspiration:

Conclusion

As discussed, your localised logo design should communicate the aesthetics of your brand. It needs to catch your target audience’s emotions and make your brand gain a competitive advantage. A professionally created Hindi logo design will enhance your brand reputation and develop trust among consumers – the success of a brand.

Therefore, if you plan to launch a new brand or rebrand your existing business, clearly understand the points and ensure you follow the principles before finalising a decision. If you have any concerns regarding creating the best desi logo design for your brand, LogoPeople is there to help you. Connect us and get privileged of our experience by creating an effective logo design.

Author

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.