Role of Logo Design Company to Get your Corporate Identity

The corporate world is becoming competitive daily. Numerous brands are coming with unique concepts, making it a diligent space for small and large enterprises to sustain. Therefore, you need to make your company highlight and centre, thus, more distinguishable. The first and foremost step is to create a professional logo design that aligns with your business model to make your brand unique.

Here comes the role of an experienced logo design company who creates a logo that develops trust by substantiating your professionalism and helps in catching the customer’s attention. Even studies state that more than 75% of people recognise a brand by its logo design. So, it is one of the primary ingredients for the success and growth of a brand.

You might get a comprehensive option to get your logo done. But you should be concerned with every element used while crafting, and only the professionals can do that for you, i.e. a professional logo design company. Moreover, investing in a proper logo design will undoubtedly give you the best results in the coming years.

Why does your Business Identity need a logo?

A well-designed logo is the first and foremost branding element of your company. It is the face of your business that acts as an identity in the market. It helps your audience know more about your brand, even those with no prior knowledge or experience and sticks to your brand.

Suppose if your logo design seems unprofessional, people will get concerned about who you are and how you deliver products or services. In an era where people make snap judgments, a poor logo design makes people switch to another brand. A solid logo helps gain a competitive advantage and ensures that your customers remember your brand and pursue positive connections. A good logo always has a deep figurative association attached to people’s emotions.

How logo is the soul of your brand identity?

A logo is a visual depiction of branding and a graphic symbol of your brand identity. An outstanding logo recognises the brand and gets it registered in their mindset. Investing time and money in creating logo design ensures an attractive appearance that provides cohesion and consistency to your business.

Putting from business cards, products and websites, a professional logo conveys ownership of a company. In other words, it is the medium between the customer and you that showcases the purpose of your existence in the industry. However, a solid logo doesn’t happen overnight. You can’t mix some patterns, colours, and fonts; it’s the years of tremendous experience a good logo design company earned that results in the best output.

Top brands understand the importance of logo design and updating themselves with time. One of the best examples is the revamp of the Mahindra logo in their new car. They changed the entire form and hinted the modern and futuristic automobile company in India. That’s the power of a robust logo design for the growth of your brand.

Roles & Responsibilities of a Logo Design Company

Now let’s discuss the roles and responsibilities of a logo design company:

Analyse design briefs to identify requirements:

The first role of a logo design is to provide a brief project form to the client and collect the contribution before getting into the process. Clients always have their brand’s vision, mission, and values and do substantial research. As a logo design company, you need to have a clear idea of the client’s requirements and execute concepts accordingly. The more precision you have, the better the result from the first set itself. Understanding the client’s attitude towards their brand is necessary for developing the brand identity.

Plan out initiatives and set budget limits:

Once the design brief is done, you need to go through it thoroughly. Then research the segment, understand the market and brainstorm the ideas. Brainstorming is a good technique to work out ideas and thoughts properly. The experience of implementing a brainstorming segment should be a relaxed and flowing one, but it should focus on a central idea. While planning ideas, you need to understand the client’s financial standard and set a budget limit. Implement ideas within the limit to make them feasible for both parties.

Create visuals based on the needs of the client:

Once the above processes are done, it’s time to create visuals in sketches according to the client’s requirements. It’s always recommendable to offer two concepts so that the client can compare the visuals and analyse the best out of it or even some ideas that suit them. It makes our next step simpler as our line becomes narrower.

Use software or their hands to create the logo:

After creation, the team should transfer the sketch into digital or graphic form. In this step, you need to put up the exact colour, shape, style, and emotion. Software’s like Photoshop, Adobe illustrator, or vector-based drawings are the leading logo designing tools. These software’s are packed with outstanding features and the latest technologies that provide you control in every aspect of your logo design.

Make preliminary draughts and propose their thoughts:

Once you create visuals and convert them into digital, it’s time to showcase the preliminary draughts and propose their feedback or review. You need to send the draft by mentioning the concept behind each design to make them understand your idea, and both parties will be on the same page. The customers’ feedback improves teamwork on more concepts or changes in the existing ones that match their ideas.

Give A Space and Take A Break:

As designing a logo is not an easy task, it’s always beneficial to gather extra insight from an entirely different point of view. It’s always important to take a break from the project for designers, as it will help them work on innovative ideas with a clear perspective. Sometimes the space allows customers to rethink their perceptions and assist you in one or another way. 

Client Feedback and Review:

Once the designs are created and improvements done, multiple design options are exhibited to the client with proper description behind the thought process, implementation of the brand story, colour, text and shape used. The client analyses the designs and gives their valuable feedback, positive or negative. A professional logo design agency patiently collects the feedback and makes changes accordingly, developing trust levels and confidence among consumers. 

Release of Final Files:

After completing all the above procedures and clients give the final green flag, it’s the job of the designing agency to release the files in standard formats, including AI, JPEG, PDF, PNG, and other formats. Some clients asked to release in black and white forms or other colour variations for marketing purposes. A logo agency always sticks with the client even if they face any issues in future and sort them out without any difficulties.

Conclusion

Thus, I hope you got the importance of a logo design for the growth of your business. An extravagant logo creates a solid impression on its initial interaction with potential customers. It represents the chief values of the company at the first glimpse itself.

With this much importance in your brand, it needs to be considered seriously and needs the guidance of experts. Here comes the importance of a logo design company that helps develop a logo that reflects brand loyalty and reinforces an organisation’s reliability and professionalism. If you have any concerns regarding logo design, feel free to put your concerns in a comment below. Visit our website to know more.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.