Food Brand Logos: Serving Up Perfect Design Influences Customer

“Food – the daily essentiality of any living creature to survive.” In our daily life, we run into different types of food, right? From your early breakfast to lunch, snacks and dinner, the option goes on. Whether it’s a packet of bread or a bottle of milk, we are continuously looking at the food varieties offered by our brands, so as the food brand logo design.

The latest research shows that 50% of people go for a product from a recognized brand that can resemble their logo design. (Source) As a leading food brand logo design agency in India, we firmly believe that developing great food branding = using the right ingredients in the perfect amount. However, a good food brand logo design enhances the identity and makes it unique in the market.

Also Read : Creative Food Logo Design for Inspiration

Why Is Logo Design So Crucial for Your Packaged Food Brands?

Thousands of new food brands are likely to launch in the global market every year, and the severe factor is that 90% of them tend to fail. Even the gigantic ones face more misses than hits. What will be the reason? Quality is an issue that appears often, but most of them go down just because they don’t match up to customers’ expectations.

It’s not the sight of your food enough to prompt customers’ appetite, but how it is presented before them. Having an unprofessional or doubtful logo design can make your brand appear distrustful and have a negative image on people’s mindsets.

Just think about how you can represent your brand at best. Through the best facial image, right? That’s why logo design is crucial for packaged food brands. It speaks out who you are and what you do in the market, playing an essential role in your brand’s success.

What Makes a Good Food Logo?

In simple terms, a good food logo design is all about communicating what you are all about to the customers. It should represent the attributes and materiality of the food industry. Your logo should replicate the nature, category, and type of products you plan to produce in the market. Whether your product belongs to spices, dairy or groceries, your logo needs to attract the customers’ taste buds.

Most importantly, your logo should look reliable, i.e., where people can easily connect and develop a bond. It is all about the trustworthiness they feel towards the brand that makes them purchase your food product. Only a group with tremendous experience in the FMCG industry can give you the best result.

How Does Your Food Logo Affect Your Brand and Impact Consumer Decisions?

A well-designed food logo can proffer substantial benefits to brands. It can capture customers’ interest, influence their buying decisions, ease brand recognition, and set them apart as unique from competitors. In general, a remarkable logo conveys the brand message and acts as a visual representation of the brand in the overall marketing collateral.

A logo is like a do or dies for your brand; it has the potential to either make or break your brand. An inadequately designed logo not only leads to a bad image for the brand but also results in customer dissatisfaction and defections. On the other hand, an attractive or engaging logo design can help enhance brand awareness, generate recognition and boost sales.

5 Reasons Why Your Food Business Needs a Logo

Now let’s discuss the top reasons for having an outstanding logo for your food business:

• Makes a Strong First Impression:

The main ingredient a customer notices in your product is the food brand logo; therefore, you can’t take the risk of it. It’s the brand’s first impression that decides the future of the business. Customers take only 6-7 seconds of their valuable time to come up with a conclusion. So, the time is minimal to prove your uniqueness and why they need to choose you over others.

The more solid your logo design is, the better the chance for you to convince and make them adapt to you. It portrays your brand’s credibility and professionalism that derives who you are to the market.

• Aids In Customer Attraction:

The second reason your brand should have a logo design is its power to attract customers. It’s far beyond what we can expect. Even research states that brains can access images 60,000*faster than alphabets. Then what more do you need for better marketing?

Once the customers experience the essence of your business, they always prefer to come back again and again; it’s the psychology. In addition, your logo design reminds them of your brand’s face whenever they need your products. For example, what comes first when you think of dairy… Yeah, it’s the Mother Dairy, the logo embedded inside a blue shade, right? That’s the power of an effective logo.

• Improves Memorability:

How do people recognise and remember when they see you? The same goes for every brand. Around 80% of people recognise logos that they once went through. Thus, your food brand logo will enhance the memorability of your brand in the market. Just evaluate this with your favourite brands in every segment; the result is there.

In an era like today, we can’t even imagine a brand to pitch in the market without an appropriate logo. It will also help customers to remember the good memories they had with your brand, food they had, service, etc., thus getting more attached to the brand.

• Spreads a Message:

Every brand has an ideal story of its emergence in the market. As the logo is the key to an initial impression, it must convey the message behind the origin and nature of your business. In addition, it must have the potential to showcase who you are, why you come into the market and why your business is unique.

It becomes more applicable for marketing, promotion, and other advertising strategies. You should have a story to which customers can easily relate and get connected.

• Keep up with the Competition:

Your logo should be creative and unique enough to stand out as ideal in the massive sea. It’s not an easy task; with numerous brands coming up every month in the market, you should go for a unique approach that makes your brand ideal in the market.

Look into the market, analyse it thoroughly; check what are your competitors’ strategies and shortlist them. In such a situation, you will understand the importance of a good food brand logo design agency, where they have an expert team who research the market and guides the best measures to be applied for the betterment of the brand.

Some Crucial Guidelines for Food Logo Design

Let’s have a look at the crucial guidelines for creating a good food logo design:

• Define your Brand:

Developing a proper logo design helps define your food brand and make it easily recognisable. Therefore, go for a design that contemplates the type of food products you are expertise in. For example, if your motive is to become a leading brand in the frozen food market, create your entire theme based on it.

• Pick the appropriate font:

The font you choose also speaks the essence of your food brand. It helps replicate the feel and emotions of your business. It’s an essential element that you must ensure the font you go for conveys the brand message and indicates your story. For example, if it’s chocolate for kids, use a funny and engaging font that catches their attention.

• Strategic use of colour:

Before creating a logo, you must understand the psychology behind the logo colours. Like typography, colours also convey the identity of your food brand. Select the appropriate colour that matches your products and brand. For example, if your brand is having coffee as a product, then for a dark brown or similar colour as the logo.

• Make a striking Declaration:

Usage of graphics, illustrations and icons in the logo also plays a significant role in defining your brand. You must ensure that the best is done to make your logo engaging and appealing to the customers in a way that exhibits the essence of your food brand.

Conclusion

In this blog, we discussed the role of food logos in our daily lifestyle. We all look for something special in every element, whether it’s the new pen we are purchasing or a car, so being unique is always welcome. We ponder over products in the market to get the perfect connection.

Your logo design is the critical step in making that connection. It is the only key to communicating your brand’s goals, so don’t give it a try; just execute the best one itself. A powerful logo reinforces your brand message and is a solid symbol to adorn the brand on all marketing channels. What are you waiting for? Grab the best deal with LogoPeople for creating the perfect logo design for your brand.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.