Whether you’re a well-known brand or just a small business starting out, good packaging can make a product seem more valuable and improve the customer’s experience. In fact, if you’re a business with limited resources, unique packaging can help you stand out and compete with bigger companies. Now, when we talk about packaging, the most […]

The Indian agricultural market is projected to reach USD 473.72 billion by 2029. As agriculture has become increasingly important in India over the past decades, new agricultural businesses with the latest technologies are emerging to make farming easy and sustainable for everybody. Branding is the key factor that can differentiate your agricultural business from the […]

The pharmaceutical industry in India is highly standardised and rigid when it comes to regulations and policies. After all, medication errors involving the wrong dosages or ingredients may become life-threatening to the patients. In the medical domain, according to government guidelines, you must include all the relevant research evidence through improved labelling designs. This ultimately […]

You probably already know that content is king in today’s digital world. But what’s the one platform that presents the king most magnificently? It’s social media, of course. If you’re a business and want to connect with more customers, sharing content, especially visual content, with them is a must. But how can your content stand […]

Your favourite packet of chips in a random polythene packet or a customised packaging design that shares all the ingredients and product highlights in an interactive way – Which one will you choose? We know what you are thinking. Definitely the latter one! If you are about to launch your next best food product, you […]

Did you know that the global product packaging design revenue is predicted to rise to a whopping US$ 1466.1 million by 2029? With countless brands emerging every month in India, your sales will stoop down in no time! This is why you must take your product packaging design to a higher level and stand out […]

In India, most of our social interactions revolve around chai (tea), from evening chit-chats to family functions. And where there is chai, there has to be some mouth-watering namkeen, right? Namkeen isn’t just reserved for social events; even when you are home alone, binging on your favourite show, a packet of Namkeen keeps you company. […]

Imagine you meet someone new. How do you introduce yourself? In a professional setting, you start with your name, position, and a brief overview of your background. While in a casual or social setting, you just share your name and chat about more personal stuff like where you live, what you do, and your interests. […]

A great-tasting product should have an equally good-looking packaging, right? Many big names are associated with the food industry, making it very important for smaller brands to attract consumers through their epic food label designs. The packaging industry is growing at a rapid rate, too. The Indian packaging sector is expected to grow at a […]

Often used interchangeably, brand image and brand identity are two highly critical requirements for a successful brand in India. Both of them comprise your brand’s overall personality, mission, vision, etc. It is basically how your customers perceive your brand in the forthcoming years. Hence, it would help if you had a strong hold on both. […]