Restaurant Logo Design To Attract More Hungry Customers in India

The COVID-19 pandemic has been a challenging period and affected greatly especially the restaurant and hospitality industry. It has forced people to focus more on hygiene and social distancing than the ambience or taste of food in the restaurant.

In other words, the pandemic was an eye-opener to many smaller and bigger brands which enabled them to understand the essentiality of branding in this industry. During the initial time of COVID, most of such restaurants didn’t get any idea on how to fight that time. Many restaurant owners realised the importance of a good restaurant logo design or restaurant branding they need to do to have a promising future for their brand.

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So, let’s discuss why you need a Restaurant brand design:

Why You Need A Restaurant Brand Design?

When consumers think about your restaurant, the main element they need to get the memorable experience they had from your place. From your menu logo to main courses, ambience and all kinds of marketing, your restaurant branding conveys to people the nature and potentiality of your brand.

Now, let’s consider the importance of restaurant branding; suppose you are trying a sandwich from 5 different restaurants. None of them has any identification symbols, names, or other elements made on their food. Could you able to distinguish them apart? Would you be able to recall which sandwich you like or dislike the most among them?

You might be giving the top class food with the best services, but remember, you are in a highly competitive industry where many similar food supply chains are selling the same, so you have to develop something special that makes your restaurant their first choice. Building a substantial brand design helps you achieve customer loyalty. And for that, designing a delightful or attractive restaurant logo is the best way to start.

Read More: Brand Logo Design Importance for your Business in 2022

Types of Restaurant Logos

We have discussed the importance of restaurant logos above; now, let’s have a look at different types of restaurant logos based on category.

1. Restaurant Logos Based on Type of Cuisine

In each cuisine, as dishes vary according to the taste and preference of people, so as their taste in logo designing. Each cuisine belongs to particular culture or tradition, so while creating their restaurant logo design or brand design, you have to do considerable research before creating the logo design.

Now let’s have a look at some significant cuisines and their logo designs:

1. Thai Restaurant Logo

Thai Restaurants usually follow a combination mark or wordmark pattern and use graphic elements like leaf or greenery elements in their logo design. Many restaurants use the elephant logo because they consider the elephant a symbol of wealth and power in their logo designs. Another typical pattern noticed with many Thai restaurant logos is the use of the name symbolised in both Thai and English.

2. Japanese Restaurant Logo

When describing the Japanese restaurant logo, we can classify it into two types: sushi-specific and non – sushi – specific. In general, this type of restaurant focuses on nature-related and typical Japanese imagery also symbolises the name in the local language in their logo.

3. Chinese Restaurant Logo

As discussed above in Thai restaurant logos, Chinese restaurant logos are also symbolised in both local and English languages. When we look into most Asian restaurants, they always display ethnic cuisine and culture. Some of the common imageries used in such logos are chopsticks, dragons, etc.

4. Mexican Restaurant Logo

Mexican restaurant logos comprise bright colours, Mexican inspired fonts – the Aztec, imagery and the headpiece. When we think about Mexican, the first thing that comes into mind is Taco Bell. Though they created the updated version, the older version still fell into the usual “Mexican restaurant logo colours” category.

5. Italian Restaurant Logo

Italian restaurant logos are very catchy and can easily be recognised from a distance. They use cursive or script fonts in their wordmark, green or red colour palettes, and greenish related imagery for their logos. (source)

6. Indian Restaurant Logo

When we analyse Indian restaurant logos, we can visualise the usage of opulent colours and bright fonts with suitable symbols. They also follow the pattern of stylised variants with traditional imagery in their designs.

7. Mediterranean Restaurant Logo

Mediterranean restaurant logos, similar to Italian logos, use elements like olive leaves and greenish aspects as well as rich colours.

8. American Restaurant Logo

Apart from all other cultures, American restaurant logos can adapt to all of these styles with their mascots. These designs are observed in all kinds of categories in this sector. In this cuisine also, they use combination mark logos and other elements that represent the nature of the dining experience.

2. Restaurant Logos Based on Menu Items

In this second category, we discuss restaurants that are famous for their menu items and consider it as their logo image.

1. Seafood Restaurant Logo

In seafood restaurants, they have some signature dishes majorly on different varieties of fish items. The font, colour and other patterns would be a complement to each other. In such logos, imageries also play a substantial role in branding and attracting customers.

2. Burger Restaurant Logo

When it comes to the Burger restaurant logo, you can assume what’s the main element with this type of place. A burger joint usually input something related to the product or icon in the logo. The imageries such as French fries and other exclusive items are included in the design.

3. Pizza Restaurant Logo:

Being one of the emerging and competitive segments, Pizza restaurant logos are vital to getting a unique identity in the market. It has to convey the proper meaning with your USP and link them with your brand.

3. Restaurant Logos By Service Type

We’ve discussed the different types of logo design based on cuisine and menu type; now, let’s discuss how logo design depends on the service type.

1. Catering Service Logo, Chef Service Logo:

When it comes to the Catering service logo or Chef Service logo, imageries are majorly implemented on the type of food. However, elements like silverware, silhouettes, etc., are commonly used in such logos.

2. Coffee Shop Logo, Cafe Logo, Bistro Logo, Bakery Logo

These types of restaurants majorly provide dine-in and takeaway services. In this category, the element of imagery, colour, and fonts are the main factors determining the attractiveness of logo design.

3. Fast Food Restaurant Logo

While creating a fast food restaurant logo design, you need to ensure that it needs to be catchy yet straightforward so that it can be easily recognisable and get registered in the consumer’s mindset. It’s always advisable to use elegant shades and unique font so that we can achieve the motive.

4. Health Food Restaurant Logo

Health food restaurants have a different concept when compared with other usual food supply chains. Such restaurants use a greenery theme and include elements like leaves, veggies, etc., to get the centre of attraction.

5. Food Truck Logo

Food trucks are one of the emerging segments in this industry. In different countries, entrepreneurs are coming with different styles with unique food truck concepts. They try to convey the brand message through the logo with elements like the type of food or characters symbolising the food truck.

6. Fine Dining Restaurant Logo

Often more elegant than other restaurant logos, imageries for a fine dining restaurant is typically conservative, also contains a simple, elegant wordmar.

How you get a Standout Logo Design for your Restaurant

Let’s discuss some of the significant elements which make your restaurant logo design stand out in the industry:

1. Getting your Restaurant Patrons In The Right Mood

To get the utmost satisfaction of your patrons, you can’t make your restaurant into it; instead, they have to approach you themselves. Remember that consistency is the key to fulfilling this milestone. It is the primary reason you need to understand the emotions and feelings of consumers before creating a logo design for your restaurant.

2. Pickup the best Taglines that Actually Work

A tagline is one of the substantial ways of promoting your restaurant by giving a clear idea to the consumers. Your logo tagline can be a short phrase or rhyme that explains your products, services and USP’s. Eye-catchy taglines can always generate promise and adoration.

3. Make It Work With Typography:

When we consider core foodies, it’s not just something normal; it’s an emotion for them. So, as a restaurant owner, you should understand such people’s feelings and attract them. Thus, when designing a logo, you must prioritise the fonts you implement and ensure you utilise the correct tone for the logo according to your business.

4. Choice of Colours in Logo Design:

Colours always have a significant role in the success of a restaurant logo design. It plays a great role in the user’s mindset and summons an abundance of emotions.

The choice of colours helps communicate the brand message accurately, make your logo design unique, and highlight the type of food and services you are providing.

5. Clarity Will Take You Places Where Exaggeration won’t:

Whether you are using text, symbols, or a combination of both, ensure that both the words and symbols are clear, instinctive, and easily recognisable or memorable. The simpler your logo design is, the best you can attract your consumers and create a unique brand identity.

FAQ’s

Q1. How much time does it take to design a Restaurant Logo?

Ans:  Once you get associated with a professional logo design agency, they’ll run a market survey initially and collect the essential information. In the next step, they start sketching it and display it in 3D format. Till this process, it will take around 4 to 5 working days to give you the output. The final completion is exclusively based on your feedback and cooperation with the team.

Q2. Why do most Restaurant Logo Design Fail?

Ans: One of the main reasons most logo design fails is that they didn’t give much importance to the various attributes like colour, font, etc., while creating it. As we discussed, these elements have a major role in getting the success of your logo design.

Q3. How much does Restaurant Logo Design Cost?

Ans: You can get a logo design free of cost also in thousands of dollars; the choice is yours – to whom you approach. You can create a logo by yourself using applications or approach a freelancer or the experts in this sector, i.e. a professional logo design agency, to create a logo. The cost varies from segment and type of design you require for your business.

Conclusion

From this blog, I hope you get the clarity that creating a logo for your restaurant is the best way to build a unique brand identity in this particular industry. As a restaurant owner, you need a good logo that communicates to your targeted audience and stays in their memory.

You may get many options to create a logo design from freelancers to a professional logo design agency in the market, so the choice is yours on how you want to identify your brand. As we discussed the importance and consequences, you need to evaluate where to trust and from where you get the best result. To create a logo, you need good knowledge, experience, and good attention has to be given. So, approach professionals who can get the work done for you.

We, LogoPeople, are a professional logo design agency with more than 18 years of experience in this industry and showcase our creativity in a different restaurant industry segment by creating logo designs for many major brands.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.