Different types of packaging design in India

In these modern times pomp and show is everything. There is no scope of growth or success without style, grandeur and ostentation whether it is a product or person. With so much emphasis on outward appearance and vanity, profits of retail products in India depend largely on the power of their brand development. Apart from Logo and print design, packaging design plays a vital role in marketing and promotions. All kind of packaging designs is being manufactured for every conceivable product. There is such a wide range of products in the market from vehicles to cosmetics to food products. The consumer market is growing building a fierce competition among the contemporaries.

This article is originally written by Megha M – creative graphic designer at LogoPeople India. She has vast experience of writing such elegant design articles.

In this rat race, every producer or manufacturer wants to build their own unique and exclusive character. This translates into various kinds of packaging design trends.

Here are four currently popular packaging design trends :

1. Molded Packaging Design –The packaging box contours are molded according to the form, shape and frame of the product. This makes the packaging unique, creative and very exclusive. Such packaging is used for tires, toys, vehicle parts, machinery, tools or kitchen ware.

2. Replica Model Packaging Design – The packaging boxes are models of miniature houses, huts, boats, ships, dresses, treasure chest. Such packaging always evokes appreciation as it imparts charm and charisma to the product. Fashion designer wear, jewellery, chocolates, bakery products, confectionery, cosmetics often build their brand magnetism using such packaging designs.

3. Protective Packaging Design – These packaging designs completely cover the products in a secure protective environment. They maintain perfect humidity temperature and light control to preserve the product in pristine state. Such packaging designs are essential for valuable or easily perishable products. Such packages often carry high definition images of the products.

4. Transparent Packaging Design – Such packaging designs are see through made of cellophane so that the products within are clearly visible. This gives consumers a fair idea about the appearance and condition of the product. Such packaging is used for fresh fruits, vegetables, meat products or frozen products.

Finally packaging business is a complete industry in itself. Packaging design plays a very important role as it ensures not just safety and protection of the product but also promotes and markets its brand identity.

For more creative and inspiring samples, kindly visit Packaging Design India.