Electronics Company Logo Design for Inspiration

Most of the companies fail to understand the requirement of strategic logo for electronic or electrical store. Whether it be a start-up in the electronics space, it will take time to establish your brand as a trustworthy vendor of electronics, gadgets and tech industry news hence for empowering strong brand building brand logo is must to gain goodwill and reputation both online and offline.

 

Images

Majority of images used in this industry are inspired by actual product image including bulb, lights, gadgets, plugs, bolt, wires and many more so that people can easily relate with industry type.

It is not necessary that company’s convey a brand story through their logo as food industry or entertainment industry does, because here the logo expected to address the high quality and innovative nature of brand. An emblem which clearly communicates with target audience and speaks for itself being “world class service and durability” is appreciated most.

• Another popular concept used in electric-themed logo design is the light bulb.
• A classic electrical logo design features a lightning bolt. There are many ways to incorporate the lightning bolt symbol in designs, whether it is within text or other symbols.
• Some designs shape circuits into letters or other objects like an eagle or cactus.
• The plug is made into the shape of letters or the plug body made up of letters. Some designers have cleverly turned power plugs into bees, cameras, or water droplets
• Logos feature solar panels in various places like a rooftop or even an igloo. Some logos use the sun in clever ways like a sun zipper or a sun seemingly sprouting.

Shape and Patterns

Mostly logo are having abstract pattern which demonstrates advance technologies, reliability and trust. Logo must reproduce effectively across multiple displays from MP3 players, ipods, fridges, LED Tv or mobile phones etc.

Shape of electrical logo says a lot about the brand personality such as if it is circular shaped then company is friendly and cheerful, while square shaped logo reflects the mature, traditional and straightforward nature of brand.

Wave or lighting shape will display brand being string and powerful as they are associated with energy and electricity.

It is very important to understand the target audience of your brand so that logo can be crafted as per their preference and likings.

Colours

From sleek black and white, to soft pastels, to bright neon’s, tech logos come in all shades. Aim for colors that resonate with customers, while remaining sufficiently different from competitors—you might need to consult customers to find a good balance. Top popular shades are black, blue, red and green which grab the attention quickly in high tech world.

Clean brand message

Ensure you use clear, simple font and shape for logo, which will help to transmit business core values towards target audience. Remember that complicated, abstract fonts often take the mind of the customer away from the product and focus on the font.

You need to engage the customer into believing in your brand at their first impression. There is also lot of text based logos which have created their own niche in this industry with increase brand recall such as Sony, LG, GE many more.

Research and identify in which league do you belong, what kind of product you have, what is your target market, what is your target audience, brand positioning and USP depending upon these factors identify your Niche.

Conclusion:

A perfect logo design will accelerate your business powerful symbols, smart concept yet simplistic electric store or mascot will always help you to gain your instinct space in overcrowded industry.

Make sure you display the manufacturer’s name in large and clean font; such a logo must reproduce effectively across multiple displays, from mobile phones and MP3 players to fridges and TVs. Even in electric industry there are various categories and sub sections in which each player is divided.

Explore best being your niche will always take you to a long way in life. Even if you are interested in eco-friendly products or other, try to be best and excel in that field in such way you will always be ahead of others and develop unique identity.

If you are one who is still depending upon traditional work style then its right time to break the bar and explore new world where all are aware about branding. We will help you to achieve that standard and help you to grow your horizons in an efficient manner.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.