Free Logo Makers VS Paid Logo Makers: Which one to Choose?

Whenever, we start a new business or look at a competitive environment, we always realize where we stand in the real market. One thing that still is a point of concern, especially for small and medium scale businesses is do I need to invest in the logo from a good logo design company at the initial stage of my business?

Budding start-ups, medium scales or even seasoned brands, get the benefit most of brand recognition and awareness from their well-designed logos. But in case of SME’s, they have the crunch on budgets for professional logo designs.In today’s world you can get your logo either free logo makers or through paid formats.

As it is said first impression is the last impression and logo acts as the company’s face to justify your brand. It helps to create a space in the minds of your customers. When your brand logo is insightful and unique, it grabs the attention of target customers, which helps positively promote your brand image.

But imagine if your logo isn’t designed the way it should be as per your relevant industry and target audience, then it turns into a backfire. It creates a total lack of respect among the audience, keeping them at bay from converting into your customer.

Now when you know how important your brand logo is and plan to get one done, one thing that always comes as the obstacle is “budget”. Majority of people a this myth that only logo design agency can create the best logo and problem with them is they are expensive.

So how can you deal to get the best logo, at faster and cheaper compared to agencies? There are two best approaches: either to go for a free logo maker or paid logo maker.

To make you understand with more clarity, we have compared free logo makers vs paid logo makers to experience the differences and which one you should choose.

What is “Free Logo Maker?”

A free logo maker website ensures businesses, freelancers, individuals, entrepreneurs, and any other person who wish to design their brand logo free of cost on the online platform within a few minutes.

Free logo maker Pros

1. Price

The significant advantage, which can beat any point, is its “FREE” which is a considerable relief for new start-ups and budding entrepreneurs who have budget crunches. The time required is also significantly less, as within few minutes your logo design ready.

2. Easy to design

It’s a straightforward process, and tons of websites offer the services. You don’t need special skills to function it. Here you have to select a template design as per your industry specification, select the colour, the font, and then use the software to create your identity. Once it has been designed, you can download it, print it, and use it.

Free logo maker Cons

1. Copyright issues

The one that comes free will come with its disadvantages also such as if you get your logo designed on free logo maker, you lack your exclusive copyright ownership. As the makers cannot just give away licenses to their images free, it also make it difficult for their brand growth. Here again, one has to pay additional for gaining ownership, and if you don’t own it, then anyone in the market has the right to copy it.

2. Not original

When you go to an agency, they invest time in understanding your brand values, vision, culture, personality, then customize it. Here there are limited features/templates options compared to paid logo makers where there are massive varieties.

 3. Hidden cost

Truth is not always, what you see; when they say free, it is not still free that comes with hidden cost sometimes. There might be a case where the logo designs, and when you reach download option, it might ask for payment to proceed. It might also open up with various customized features, which will later be displayed as paid or watermarked images that will incur the cost.

 4. File Format

Free logo makers will always offer you only one or two options in a final file format, which might create an issue for you in future.

source: looka.com/

source: freelogodesign.org

Also Read: Logo Maker vs Photoshop vs Designer: Which is better in 2021?

What is “Paid Logo Maker”?

A paid logo maker website ensures businesses, freelancers, individuals, entrepreneurs, and other persons who wish to design their brand logo, which is spent on the online platform within a few minutes. An optimized version in between expensive agency is high on budget and free logo makers do not ensure security.

Paid Logo Maker Pros

1. Customization

Here there are more features and options available compared to free logo maker as its paid. Advances technology, effects, editing templates, and colour options are seen here, allowing you to customize your logo as per your need of the industry.

2. Fast & Easy

Logo maker software is easy to operate and timesaving even if you are in a new business and require a logo urgently. Instead of searching for a designer, you can get it done with a paid logo maker to make your design in a few minutes.

3. File Formats Available

Paid logo makers have plenty of options, and here you can download your logo in different formats like JPG, PNG, or PDF. In paid logo makers, you can own your copyright yourself and no one else can use your logo design except you. It is the only way to ensure your brand logo is yours and yours alone.

Paid Logo Maker Cons

1. Not free

The only disadvantage what we can see in paid logo maker is they are not “FREE”. But yes when you pay no doubt, it comes with quality and additional features so you cannot ignore that neither.

CONCLUSION

Free logo makers are best when you have just started, as they work only if you required a placeholder logo for a few months. But, if you are visionary and severe about your business, you will need to buy the copyright to your logo, ensuring its safety.

We are here to help you so, if you need any suggestions or advice you can connect us today, we will guide you on how to stand out in the crowd and be exclusive.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.