Show off Your Brand Personality with Custom Hotel Logo Design

The hotel segment is competitive, and companies look to attract customers with good food and services. Your logo is the best thing to conceive. When you think about the brand in this segment, you might remember the logo. Your logo needs to be special and memorable for the clients to stand out. As competition is high, many companies look to revamp their design.

The logo is the best tool to apply in marketing tools. A good logo attracts customers by giving the proper brand message. It helps reflects brand identity and creates a brand image. A good logo design is the face of a company that gains trust among the clients. It helps the brand reach the next level.

What makes a good hotel logo?

A good hotel logo should be professional and goes well with the people. Your logo needs to show the nature of your business. It needs to point out the uniqueness of your services. You need to have a clear understanding of the industry, which leads to creating a good logo.

A good hotel logo needs to reflect the brand’s identity. It also needs to identify your guest and makes them attractive. Your logo needs to be authentic in its design. Make it simple to get recognisable, memorable to fetch clear, and get the best one that meets the purpose.

Also Read: How Can Indian Startups Get Cost Effective Logo Designs?

What are some of the most striking hotel logo designs?

Let’s discuss some of the different types of hotel logo designs:

1. Professional style:

Your logo needs to be professional to catch your customer’s attention and make it impressive. Many brands create such logos to attract professionals. A good logo says the nature and benefits of a company. It is essential to have a professional logo for the success of your brand. A good style logo shows the identity of your business.

2. Luxurious appearance:

Your logo can be created in an elegant appearance. Your design needs to stand unique from others. The use of colours and other items will give the result. There are many ways you can use colours to get the feel of luxury. A good designer can help you get a design that offers the feeling of luxuriousness. It also communicates the message of your brand. It is good for higher segment hotels.

3. Residential Type:

A residential type logo is good if you are focusing on families and want to make them satisfied. While designing, you need to focus on colours, patterns and fonts to create a good design for the brand. You need to create the logo depending on the type and audience. You need to make them feel secure with the logo design.

4. Name in the logo:

Your name speaks about your brand. It helps customers know what your brand is. You need to create a logo by considering the name. It also helps in creating an image in the industry. Your name shows the nature of your brand. It represents the mission and vision of a company. It helps attract your target customer.

5. Logo design with a clean look:

A simple logo is a good option to choose for your brand. You can go for a white and black colour for a simple logo. You can go for a good format to give extra elements to show your brand message. You can go for a different symbol to show your products or services in a detailed form.

6. Descent colour scheme:

Colour is an essential element in logo design. The direct combination is good for engaging customers. You can communicate your business concept through colour. It helps connect with the consumer on an extended level. The colour says about the nature of your company. When you select a colour, make sure it meets the customer.

7. Relaxing theme:

It is another type used in the logo design. It can be used in resorts and other stay hotels. Your logo needs to convey the meaning to the customers by getting their attention. You need to put an element that gives the feeling of relaxation. People need to get the idea by looking at the logo easily.

Why did you choose a branding agency for your hotel logo design?

Let’s have a look at the importance of a branding agency:

1. Recognise your brand’s personality:

A brand agency helps create a brand personality for your business. It’s important to have an identity for your business. Your logo can show your identity, thus getting attracted to customers. Using proper colour, font and icons help to create an identity for your company. It will also help in brand communication.

2. Get Ideas from Hotel Competitors Hotel Logos:

You can look into competitors to understand trends. Take their concepts for inspiration and make something that makes them special in the market. Understand their colours and fonts, and try not to make them similar but something that is special to them. It is essential to follow the segment while selecting the logo.

3. To produce a clean design, use white and negative space:

Usage of a clean and white space is important to produce a clear logo. You need to use the logo in different areas, online and offline, so you need to make it simple. A simple logo will be memorable to the customer. You can also use other design elements to utilise the negative space properly.

4. Select the appropriate colours for your message:

Colour is an essential element in logo design. People look at the colour of your logo, and you need to take it seriously. You can convey the brand message through colour that meets the target audience. You can use more than one colour to make it more pleasing. Each segment has its own particular colours and follows based on that.

5. Make sure you’re using the proper font:

Font is also an essential element in logo design. The name on your logo needs to be clear and meets your brand’s identity. Every brand has a specific font that goes with the nature of the business. Your font helps generate emotions toward the brand. Choosing the wrong font will entirely reflect your identity and impact your business’s success.

6. Stay away from clichéd hotel logos:

While creating a logo, don’t go with the normal types, and try to make it unique. Make your own creativity into it and develop accordingly. In every segment, there are specific trends that are overused. It is very common for people to go with the general flow in this segment, so make your own identity in the segment with a good logo.

Some More Inspiring Hotel Logo Design

Are you looking for the best hotel logo designs for your inspiration? We’ve compiled some of the best hotel logo ideas which will help you in choosing the best suitable style for your company.  We’ve put forwarded the examples so that you’ll get inspired and start planning for your dream venture.

Final Thoughts

A logo design is important for any hotel business. Whether you’re a startup or a big company, a logo can take your brand next level. In such a competitive segment, it’s difficult to gain attention. For this, you need to invest in creating an engaging logo design.

We have discussed the different types of hotel logos and the importance of an agency for your brand. The logo gets into the mindset of customers and is the identity of your business. If you are planning to develop a new brand or planning to revamp, you can reach us. LogoPeople can help you in developing your business into a successful brand.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.