A professionally designed logo is extremely valuable for short-term and long-term business goals in this era. It acts as your brand’s visual identity, making your brand recognisable and memorable. Hence, your sales and profit margin depend significantly on the type of logo you curate for your business.
A logo design is more than just an abstract design with a dash of colours. So much thought and creativity contribute to creating a successful logo design that rules the Indian market.
In this comprehensive blog, we will outline the top logo design companies that make the complex job of logo designing super simple and effective for businesses. This detailed guide will also answer many questions about logo design and help you make informed decisions about your upcoming logo design. Let’s get started.
Table of Contents
Why is logo design essential for business growth?
If you observe any leading brand over the past decades, you can quickly identify most brands and their services or products through their logo design. A logo design is the fundamental aspect of your brand identity. This translates into a reputable and professional image, which is extremely important to survive the competitive corporate industry. This is because you must include your logo design in all your marketing endeavours, such as emails, landing pages, packaging designs and more.
Your logo introduces your business to potential consumers. You usually have about a few seconds to influence the consumers’ decisions. Hence, an attractive and influential logo design can effectively pique the customer’s interest and encourage them to check out more products from your brand. Once your consumers are interested in your brand, they are more likely to purchase from your business, resulting in a successful sale!
A well-designed logo also contributes to increased brand loyalty. The better quality of products you deliver, the more the chances are of attracting repeat customers by simply remembering your brand through a unique logo design. For example, you send email newsletters using your brand logo about upcoming offers. In that case, there are always higher chances of repeated conversion as the brand can directly link the quality of service or product through the logo design and the email content. Hence, your logo design symbolises trustworthiness, quality and accessibility to the best products in the market.
What are the types of logo design offered by a logo design agency?
A logo design combines images, typography, fonts, colours, and more. It gives your brand a different look and feel. Several logo designs are available for businesses to attract more consumers and increase their sales. Let’s check them out.
Monogram logos
Monogram logos usually consist of letters or brand initials. This is a common strategy for brands with lengthy names, such as IBM, HP, CNN, NASA, etc. Hence, if your brand name can get easily forgotten, try curating a creative monogram logo design. This type of logo design is all about simplicity. Such simple designs have a generalised perception of luxury and elegance, making it a splendid choice if your brand identity remains in a similar alignment.
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Symbolic Logos
The next on the list are symbolic logos! These are the next famous logo designs that are identical and easy to remember, such as Apple, Twitter, etc. However, choosing the right image is one of the toughest aspects of creating a symbol logo design. Avoid selecting any random or trendy image that will lose its value over the years. It should have a meaning and stay aligned with your brand. Think about the long-term consequences and perception of the logo symbol as it will represent your brand. Opt for timeless symbols that will evolve with time but still hold the original essence forever. This is the only ideal way to create a long-lasting brand identity through your logo design.
Source:99designs.com/profiles/s2design/designs/1971468
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Source:99designs.com/profiles/sheco/designs/901939
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Source:99designs.com/profiles/neatlines/designs/1436236
Source:behance.net/gallery/171944587/Sanctuary-Fintech-Logo-Finance-Logo-Brand-Identity
Mascot logos
Not the most preferred one, but a mascot logo can make your brand fun and memorable. However, the opportunities are limited with mascot logos. You can choose mascot logos, especially if your brand story involves a person or any unique personality who may have started or inspired the brand. Create creative illustrations or fictional characters that influence consumers to check out your brand and its products. Stay aligned with the brand story and help consumers connect with it well.
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Source:99designs.com/profiles/dorarpolhendra/designs/315248
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Brandmark logos
Brandmark logos are standalone images or symbols that are a pictorial representation of a real-life object or an abstract shape. These symbols do not contain the company name.
Hence, this logo design can get risky for startups that must establish a pre-established brand identity and recognition. Take time to analyse the best image that can represent the most authentic essence of your company.
This is a tough nut to crack. This is precisely why you must choose professional logo designers that can create suitable brand mark logo designs that represent your business’s authenticity, quality and value to potential consumers.
Source:99designs.com/profiles/logobale/designs/1420861
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Source:99designs.com/profiles/warunas/designs/1237916
Source:dribbble.com/shots/17044670-nurostone
Source:dribbble.com/shots/17018774-fonmark-logo
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Things to Consider Before Hiring a Best Logo Design Company
As we said, your logo design is the first point of interaction of your potential consumers with your brand. An attractive logo design boosts brand awareness, trust, loyalty and profits in the long run. Hence, you can always choose to go right in this step. Here are five essential tips to consider that can help you hire the best logo design company.
Diverse Portfolio
Start with analysing their portfolio. Every professional logo designer will have a portfolio for their clients. Don’t trust anyone saying otherwise.
Analysing their portfolio will give you an understanding of the quality of their work. This way, you can judge whether they can deliver as per your expectations or the style of logo design that you are aiming for your brand. Please take a look at the samples in their portfolio of other brands.
Try looking for brands within the same industry, as this will help you relate with your brand well. Look for unique elements in the logo designs. Analyse whether their designs can adapt to the style of different clients. This will help you have a deeper insight and the type of logos you can expect from their company.
Understanding of current design trends
Logo design trends keep changing every year. Sure, you must invest in timeless logo designs. Still, you must also consider the latest logo trends to bring relevance to your brand and the consumers.
When hiring a logo design company, test their technical and design knowledge well. The best logo designer will always remain well acquainted with the latest logo designs in the industry. They will already have a profound understanding of what works best in a particular sector.
Hence, the best logo designer can design attractive and unique logo designs while considering the changing trends to make your brand shine in the industry!
Project Timeline
Designing a logo takes time and effort, but you want to spend only a few months on a single logo design for your business. The length of the project depends on several factors, such as intricate design elements, creativity and more.
Always assign a specific delivery time to the designer and ask them to keep you updated throughout the process. This way, you can plan your other business operations accordingly while staying aligned with their process.
Provides All types of File Formats Required
Different marketing strategies require various file formats, as applicable. Ask them to provide the logo in various file formats before finalising the logo design. This will help you use the logo design according to your requirement.
There are various file formats to consider, such as:
- White knockout file
- CMYK file
- Pure black file
- RGB file
- Vector format: EPS, PDF, AI, etc.
- TIFF, JPEG, PNG
These are the standard files you may require in the future for uploading your logo design to your website, business stationery, blogs, videos, advertising and more.
Examine their creative abilities
The most important aspect of a successful logo designer is their creativity. Ultimately the most creative minds contribute to creating extraordinary logo designs that stand out in the Indian market.
Immaculate creative talent paired with strong imaginative abilities is the ideal traits of a successful logo designer. They must incorporate complex design elements with simplicity. You can also analyse their aspects in their portfolio or past work, which will also reflect in your logo design.
List of the Best Logo Design Agencies in the World
Your logo design can create a significant impact on your overall business profits. Hence, choosing the best logo designer for your company is paramount. With years of thorough research and experience, we have created a list of the top 5 logo design companies that are worth your choice!
Crowdspring
At Crowdspring, you can get access to dozens of creatives, agencies and businesses that work together to create custom logo designs, website designs, graphics, products and more.
With over 30+ categories, you can select and customise your logo design based on your brand requirements. You can also offer them feedback before finalising the design and have it revised if necessary. Next, they will deliver the final copy in your desired formats with full IP rights.
They have years of expertise which validates their 100% guarantee rate wherein they will promptly refund the amount if you are unsatisfied with their logo design.
LogoPeople
The team at LogoPeople has decades of experience in creating the best logo designs featured at Shark Tank India. They have worked with several renowned companies in India, such as Creambell, Style Studio, Umeed, and more.
Apart from specialising in logo designs, they also offer various services such as brand story, brand identity, brand tagline and more. Hence, look no further if you are hunting for an all-rounder branding expert. Once you connect with their logo designing experts, they analyse the entire brief and brainstorm creative designs for your brand. They keep you on track throughout the process to ensure everybody is always on the same page. You can also offer them feedback and make the required changes in the logo design. Rest assured, their logo designing packages are highly economical, especially for startups that are just starting their business. Hence, immediately connect with their team and get a custom quote for your new logo design.
OrangeYouGlad
This Brooklyn-based brand is a WBE-certified design agency that creates unique branding strategies and logo designs to help brands grow and become successful. Since 2002, they have worked with countless non-profits, startups and Fortune 500 companies.
They also offer additional services like UI, UX, Brand strategy, Product design and more for businesses. Some brands they have worked with include MyfitnessPal, Great Minds and more.
Proof Branding
Proof Branding aims to deliver customised solutions to brands that help create a distinctive visual identity in the market. Since 2010, they have worked with various industries such as education, real estate, non-profit, hospitality, retail, etc. They focus on improving your brand design, messaging, and brand experience for the consumers and increasing your sales. They plan and organise the entire process, then conceptualise possible logo designs. Next, they create the logo design and attain your feedback before they deliver the final copy to you.
UiSlick
UiSlick has extensive services catered solely for your web and mobile app development and designing. They offer a 100% satisfaction guarantee rate, making their services extremely reliable. Based on your requirements, they can create multiple logo designs. Hence, you have many options to choose and finalise for your brand. They have worked with numerous brands like Citywings, Hexosafe and more. Some of their additional services include corporate logo and brand guides, packaging and label design, brochure and flyer design and more.
Conclusion
As we said, logos play a significant role in your business’s overall growth and success. It is ultimately the visual representation of your brand in the consumer’s mind. Hence, a well-designed logo is an absolute necessity in your business.
Hiring a logo designer based on the tips mentioned above can bring a positive experience for the designers. You can analyse and judge the capabilities of the design well while keeping your brand requirements in mind. Pay attention to your budget before finalising your logo designer. However, don’t narrow it down, as you can’t settle with any average logo design for your business. Thus, choose the best logo designer from the list above and successfully get your business recognised in this year’s target market!
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.