Irrespective of any industry, the one point to which everybody is curious, and that drive their final decision making that is “Pricing”. If you are an established company or startup in the industry, a logo is an essential element which initially might appear the smallest thin. Still, it holds massive and prime levels of importance for a business. Yes, this is because it is the first thing about your business that attracts potential customers.
Customers in India have always been more demanding and price-sensitive compared to global peers.
On an average or a similar product, prices in India are 10-30% lower as compared to other markets, adjusting for purchasing power parity. Source
But still, as a professional creative agency, we come across many clients who negotiate a lot. Still, they do forget the quality of work and creative backend effort, which is making it best from ordinary.
The pricing will depend upon which industry you belong, type of logo required text or imagery and the amount of research & strategy. Based these are few essential aspects which play a crucial role in pricing.
To understand the scope of work, we get a questionnaire filled by a client who will then keep us aligned for quoting the price and in execution plans .A big multi-national has many different needs than a small local café. But one thing is for sure the importance of a logo is irreplaceable.
For example– There are famous brands such as Apple, Audi, Coca-Cola, Nike and many more which can be identified easily only by their logo representation. They do not need any other justification to propose their value. Their logo design has been imbibed in minds of people. Hence, this shows the importance of logo designing.
Table of Contents
Today we will learn “How much does it cost to design a logo for your company or business?
Of course, below pricing may vary depending upon the size of the agency you will decide or type of logo required.
Disclaimer : We recently did independent survey to know how much a logo design service cost in India. The purpose of this blog is exclusively for informative purpose and we do not intend to hurt any freelancer, designer or branding agency sentiments.
There are three levels in which pricing is categorised:
1. Budget(Affordable) Logo Design Pricing
Logo makers or DIY= 0 – 1500 INR
Logo Templates = 500 INR – 2000 INR
Logo Contests or Crowdsourcing = 2500 INR – 15000 INR
2. Medium Range Logo Design Pricing
Outsource Designer = 8000 INR- 15000 INR
Fresh Freelancer = 2000 INR- 8000 INR
Experience Freelancer = 7000 INR- 12000 INR
Experienced Freelancer = 15000 INR- 20000 INR
Small Design Studio = 10000 INR- 25000 INR
Medium Design Agency = 20000 INR- 40000 INR
3. High-End Logo Design Pricing
Branding Agency = 50000 INR- 80000 INR (Includes strategies and global Brand Identity)
Famous Branding Agency = 70000 INR – 150000 INR (Complete development of brand identity)
World-Renowned Agency= 150000 INR- 500000 INR (Establishment of brand identity)
Logo Design Price Vs Creative work
Many entrepreneurs get a way of shock when they receive a quote to design a logo from any branding agency or designer. As they feel looking at logo design, it is not a difficult task and why should we pay so much for such a small design at the end.
Logos range from free to thousands to lakhs, and we have all read about logos that cost corporations and governments millions of rupees. There is a crazy range of prices can be hard to explain.
A professional logo design goes through the vast process even before starting to design, the process is called as design funnel where the creative team brainstorm many innovative, creative ideas and pour into this funnel. Funnel then allows only those ideas which are unique and worth.
As it’s said “If you think Good design is expensive, you should look at the cost of bad design” Ralf Speth | Jaguar
When you look at great logo design, it might seem simple but to create a simple yet attractive logo design which will increase the recall value is a real challenge. It takes extensive background research, hundreds of ideas and alternate logo designs to come out confidently at the final design.
The final result might look quick and straightforward, but the actual process to arrive at a properly designed logo takes massive time and effort.
The more ideas you put into the top, there is a better chance to get the most refined version of the design.
For example, when the process of ideas from graphic designers to rebrand Matrix Marketing, there are:
- 40 logo ideas
- 12 logo concepts
- Five developed concept logos
- One final logo
An experienced logo design agency will always ensure to invest his time to understand the founder’s objective, brand values, vision, and what attributes the logo should have to add to the success of the business. The designer researches other pieces of design that are analogous to that vision, and shares that with the entrepreneur to make sure they are on the same page.
Tips for choosing the best logo design in your budget
When we are finalising graphic designer or agency, we are always confused as it is their time, or we don’t have specific predetermined points for a checklist which will lead to the right designer in your budget.
Below are some tips that you needed to keep in mind while checking out logo designer/agency.
1. Stay away from freelancing websites
Here freelancers will play smart, they will highlight their pricing, which will be low of course and they will leave many things unexposed such as how many revisions they will provide? Will it be authentic? Will they do back end work hence be aware.
There are massive chances to get into trouble with freelancers regarding designs copyright and trademark issues which can lead to intense legal issues. Make sure everything is discussed and sorted with agency before initiating the projects.
Here is the list of some bad logos
2. Experience
Check their work portfolio, which will speak louder than their designers. Their work can identify their creativity, skills and knowledge. A strong and large portfolio will be their strength to analyse. Beware if you only find 2-3 creative designs and rest is below average.
3. Positive Testimonials
Check reviews and positive testimonials videos from past clients and colleagues which will help to evoke all the points about their work culture and ethics.
Ensure to check testimonial validity through web addresses or email of company that will avoid you to get into trouble later when you discover there was no such company in the market.
4. Their print published status and awards
Check where all they have been ventured in magazines, e-magazines, newspaper or any books, this will add some brownie points. If the agency has won prestigious awards, this will also add confidence to get started with such agency or companies.
Source: Searchengineland.com
5. Pricing
Pricing will, of course, customise as per the requirements and intense the project will be, but the cost of service will help you to understand what your end product will be. Good companies will always invest sufficient time trying to understand your company goal and objective before sending the final quote.
6. Work Process
If work is going on as conveyer beat first come first out in which they are just designing logo like any other manufacturing process the, it’s a bad sign. To render good logo minimum of 2 days are required along with the brief meeting with the client to understand their brand positioning and psychology.
source: www.phnompenhpost.com
7. Great Customer Service
How the company does is communicating through phone, how prompt they are, how fast they respond to the emails. How patient is the designer or project manager to take in all concerns and issues.
Team overall coordination and effort is to be checked; even the after-sales customer service should be taken into consideration.
source:anytowncpa.com
8. Work professionalism
Trustworthiness, detailed work, time management and strong communication skills lead to excellent customer service. Company with strong professionalism will always gain strong brand image in market.
What files you will get from professional logo design in India
- Horizontal logo lockup
- Logo design (colour) in vector format
- Different file formats (AI, JPG, PDF, PNG, EPS)
- Logo design in vector format
- Vertical logo lockup
- Brand Style Guide (Colour, fonts, content)
- Square lockup (for social profile images)
Here are some Creative Logos for your Inspiration :
source: “in.pinterest.com/pin/815573813757675577/”
source: “dribbble.com/shots/3247286-Cared-pt-3”
source: “behance.net/gallery/3305148/Nucleotide-Nutrition-Corporate-Identity-Advertising”
source: “brandroot.com/names/food-business-names/21”
source: “in.pinterest.com/pin/810296157938173499/”
source: “in.pinterest.com/pin/859202435146265327/”
source: “designwest.ie/category/logo-design-2/”
source: “gooddesignmakesmehappy.com/2013/06/studio-love-bluerock-design.html”
source: “etsy.com/listing/506801020/professional-logo-design-investment-logo”
source: “in.pinterest.com/pin/860469072538925300/”
source: “kanella.com/72-mediina.html?utm_source=newsletter&utm_medium=email&utm_campaign=Agroknow&utm_term=Medina-photo”
source: “behance.net/gallery/8979513/The-Logo-2013”
source: “dribbble.com/shots/2790272-Ethnic-Crafts”
source: “in.pinterest.com/pin/154670568422907270/”
source: “dribbble.com/shots/3398017-Vet-Hospital-Project”
source: “in.pinterest.com/pin/588071663829061111/”
source: “fiverr.com/tariklogodesign/design-3-modern-minimalist-logo-design-with-copyright”
source: “dribbble.com/shots/6471661-Shark”
source: “edmundsondesign.com/”
source: “spellbrand.com/school-logo-design”
source: “fiverr.com/hossain337/design-spa-cosmetics-glitter-women-feminine-saloon-beauty-logo-within-12hours”
source: “instagram.com/dimitrije.disegno/”
source: “”
source: “instagram.com/lazuardidesigns/”
source: “aviatecreative.com/portfolio/hillel/”
source: “behance.net/gallery/59837357/SMC-Branding-and-Website”
source: “portfolios.aiga.org/gallery/Beanstalk-Identity-System-and-Location-Design/444832”
source: “in.pinterest.com/pin/629378116653851971/”
source: “in.pinterest.com/pin/443745369534981095/”
source: “boredpanda.com/365-challenge-minimalist-logo-design-ideas-daniel-carlmatz/?page_numb=9”
source: “in.pinterest.com/pin/443745369534981095/”
source: “behance.net/brazhnikova”
source: “dribbble.com/aristawibisono”
source: “behance.net/fraqone”
source: “behance.net/fraqone”
source: “in.pinterest.com/pin/351351208427559006/”
source: “designwithred.com/best-lion-logo-design-inspiration/”
source: “dribbble.com/shots/689026-Rawr?list=following”
source: “behance.net/gallery/19344441/Osteopath-logo-design”
source: “in.pinterest.com/pin/443745369537249048/”
source: “dribbble.com”
source: “behance.net/rjfonteneaab4a”
source: “behance.net/logovolt”
source: “behance.net/IIsixo_O”
CONCLUSION:
Irrespective of your company size it should not neglect to invest in productive logo designing.
The logo is your brand face, and its role will either bind or break your business. You need to take the process serious and make sure you are part of each discussion aligning designing with your brand value proposition and story.
Make sure you delegate designers with clear direction and do all of the background work and then pay them enough to propose multiple designs.
Author
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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