When you commence a new venture, you might have a lot of work establishing a business, and some of your work in the lists looks important while others appear to be insignificant, e.g. developing a good marketing strategy might be more important than the brand design or building an annual budget plan is more significant than the website pages, right?
Getting a creative logo design for business is generally one of such concerns that most Indian entrepreneurs face regardless. As we all know, a brand is the soul of any business; therefore, you need to consider every minute element while creating the brand design.
With something that has high importance in business, you always have to give primary concern and get the best creative logo that can catch your targeted audience’s attention. You might have different options available in the market, from freelancer to a professional logo design agency, so think wisely before deciding on getting it done.
Table of Contents
How to Design a Creative Logo?
Let’s have a look at the different processes before designing a creative logo:
1. Briefing:
Before creating a logo, the foremost and primary step to consider is to collect the customer briefing, i.e. know your customer business. The client can also give their input in brief to get a more crisp idea. Until and unless you know your customer, target audience, vision and mission, you can’t commence with the other process.
Once the designing team clarifies all the earlier elements, they would be better positioned to create your logo.
Also Read: What is Branding and its importance for Indian Business?
2. Research:
Once the brief part is done, the logo design agency conducts thorough research based on the client’s input, majorly regarding their trade or business.
For example, each industry has a particular standard design element that needs to be followed in general.
After getting the industry preference, research the client’s competitors to get a more exclusive idea. Remember, don’t miss this step in your logo process as this is the base of creating any kind of logo; if you miss this pitch, then you’ll face many challenges in the further process of time.
3. Sketching:
After the research part is done, the ball is in your (designer’s) hand; start creating the designs with your thoughts or creativity. It leads to executing fresh ideas appropriately and enhancing the creative process while concentrating on minor details.
You can definitely refer to other related logo designs of competitors for inspiration, but do not copy from it. One of the critical parts is to be sincere in your work and execute it from your creativity so that the client gets the best result. Moreover, sketching empowers you to manifest an idea thus come up with the original logo design concepts.
4. Design:
Once you have executed multiple types of sketches, then you can analyze them, match them with the brief or research and choose the most optimistic concepts to implement them in digital format.
However, the designing part is about converting your sketches into actual or 3D form and evaluating them according to the concept.
So, do not waste your time by tracing all the sketches; just create it with the designs that work well with your client. Once you complete the strong ideas, design the vector graphics.
5. Present:
Now the central part comes; once you create the designs, showcase your two or three most substantial options with the best display format in one pdf or any other form to compare and choose the best out of it.
You can also go for some different kinds of logo presentations with any different templates online or on paid website like envato. The point is that if you follow such steps, the chances are more of impressing your client with the precision of your presentation.
6. Feedback & Refinement:
Once you present your logo ideas, someone will request changes no matter how good or experienced you are.
There is nothing bad in this because you are focusing on one concept for some hours or days. There would be chances you missed out on something or made any kind of mistake. Therefore, new eyesight may notice it and ask for the improvement you hadn’t observed or noticed earlier.
However, receiving feedback is an easy task, but the real challenge lies in explaining and following the client’s feedback. You need to ask follow-up questions, decide what input you can give, and come up with new ideas.
7. Submit the final files:
After the feedback and refinement, once the client gives your logo the green flag, it’s time to deliver the designs with proper descriptions on the final files.
As you know, while releasing the files, ensure you deliver them on all standard files. If needed, send the fonts also in a separate file which prevents any other confusion. It also helps the client while printing the logo for any kind of need.
Now we have discussed the standard procedure of creating a logo from scratch. I hope it clarifies the different aspects to be focused on and followed while creating a logo. As an experienced design agency, we got the privilege to work with different industries.
So, we would like to share some ideas of what all aspects to be followed while designing a logo with some inspirational designs:
Creative Logo Design Ideas Industry Wise
1. Food Logo Design:
A standard food logo design relies on natural desires or “hunger” feelings and other branding visuals to satisfy users’ cravings. However, the concepts of food manufacturers are different from dine-in restaurants. We have to focus mainly on their branding itself, as it is something we must give more attention to. People should gain trust in the brand initially then in the products. Therefore, create a logo that is very catchy and applicable in both cases.
2. Fashion Logo Design:
The most prominent methods of standing out from the competitors in the fashion businesses are only through periodic branding or containing an ideal, unique logo that follows trends. An identifiable logo creates a feeling of assurance and acts as a trust of the quality of the product.
source: behance.net/gallery/128198917/Letter-L-Hanger-Logo?
source: behance.net/gallery/117645239/Purity-Fashion-Clothing-Brand?
source: mir-s3-cdn-cf.behance.net/project_modules/max_1200/1bc0c0129643279.616f5a16c588b.png
source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs?
source: behance.net/gallery/127122553/Exude-Clothing-Brand-Logo?
source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs?
source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs?
source: behance.net/gallery/119155813/Gold-Hands-Elegant-logo-and-brand-design?
source: behance.net/gallery/124163339/Luna-Logo?
source: behance.net/gallery/127533771/Sila-Hijab-Store?
source: behance.net/gallery/129171881/Hydra-Clothing-Branding?
source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs
source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs
source: behance.net/gallery/129269369/Reveur?
source: behance.net/gallery/120597999/Luxurious-Clothing-Brand-Logo?
source: behance.net/gallery/127153911/STELLA-Branding-for-a-clothing-store?
source: behance.net/gallery/106014479/Hakuna-Logo-Identity?
source: behance.net/gallery/128871639/Free-logo-for-clothing-brand-logotip-brenda-odezhdy?
source: behance.net/gallery/126191905/CANZY-Visual-identity?
source: behance.net/gallery/123028575/Nuha-Fashion-House-Logo?
3. Gym Logo Design:
A professionally designed gym or fitness center brand logo design is the core of visual branding, which helps create an ever-lasting and distinctive business reputation in your consumer’s mindset.
An essential element to consider is that not every logo is excellent, even for a small fitness center. It must be ideal, distinct or in limit with the branding exercise of your club, implementing the proper colors and providing the right message to the customers.
source: behance.net/gallery/84630591/GRIT?
source: behance.net/gallery/128841223/Flex-Fitness?
source: behance.net/gallery/121352181/HAWK-TEAM?
source: behance.net/gallery/107228151/Unifit-luxury-gym?
source: behance.net/gallery/106666685/Acheave-Brand-Identity-Merch?
source: behance.net/gallery/123565641/Robert-Personal-Trainer-Design
source: pinterest.com
source: pinterest.com
source: behance.net/gallery/92578537/Peak-Fitness-Brand-IdentityDesign?
source: behance.net/
source: behance.net/gallery/118974879/Maria-Gym-Logo?
source: behance.net/gallery/105120715/Julio-Alves-Personal-Trainer-Brand-Identity?
source: behance.net/gallery/129502617/Female-Gym-Logo?
source: behance.net/gallery/90723135/GOODLIFE-FITNESS-Branding-and-Guidelines?
source: behance.net/gallery/59734731/REGYM-sport-hub?
source: behance.net/gallery/119683203/foreman-gym-logo?
source: behance.net/gallery/119911031/Visual-Identity-Design-For-Humanio?
source: behance.net/gallery/92065893/Aura-Gym-Branding?
source: behance.net/gallery/122233213/Eduardo-Soares-Personal-Trainer?
source: behance.net/gallery/102829901/Rafael-Personal-Trainer?
4. Bakery Logo Design:
The bakery logo design needs to be fun-filled also needs to contain creative visuals. These logos majorly focus on capturing the user’s liking or preference for bakery products. In general, the success of a bakery logo is in providing the proper glimpse to viewers.
source: behance.net/gallery/63155769/VANILLA-CAKES-Branding?
source: behance.net/gallery/101091987/Logo-Bakeriez?
source: 99designs.com/blog/creative-inspiration/bakery-logos/
source: 99designs.com/blog/creative-inspiration/bakery-logos/
source: in.pinterest.com/pin/835699274574294991/
source: 99designs.com/blog/creative-inspiration/bakery-logos/
source: behance.net/gallery/96311861/Laisa-Alves-Confectionery-%28Rebrand%29?
source: behance.net/gallery/118169959/king-cake?
source: behance.net/gallery/120690205/Logo-Sweet-cake?
source: behance.net/gallery/102189713/Cake-Logo-Design?
source: behance.net/gallery/96311861/Laisa-Alves-Confectionery-%28Rebrand%29?
source: behance.net/gallery/63155769/VANILLA-CAKES-Branding?
source: behance.net/gallery/108445283/Flah-Cakes-Projeto-de-Identidade-Visual?
source: behance.net/gallery/109542671/Branding-Project-for-Cakekart?
source: behance.net/gallery/107524781/Mothers-Choice-Bread-Product-Design?
source: behance.net/gallery/17429711/Horace-Artisan-Bakery?
source: behance.net/gallery/102985853/bread-Company-logo?
source: behance.net/gallery/116103175/Logo-for-the-bakery-Maka?
source: 99designs.com/blog/creative-inspiration/bakery-logos/
source: 99designs.com/blog/creative-inspiration/bakery-logos/
5. Education Logo Design:
Apart from providing a distinctive identification of the school, the education logo design helps represent the school’s culture, tradition, motives, etc. In simple words, it helps to point out the ethical values that a particular institution also endorses at the root of these existing values.
source: fiverr.com/ramos_designar/design-school-college-university-and-education-logo
source: behance.net/gallery/123304393/Language-school-Wonderland?
source: behance.net/gallery/120558411/Forest-school-logo?
source: webneel.com/40-creative-school-logos-and-education-logo-design-examples-inspiration
source: behance.net/gallery/101950053/Genius-International-Schools-Rebranding?
source: logomaker.com/education-logos/
source: webneel.com/40-creative-school-logos-and-education-logo-design-examples-inspiration
source: webneel.com/40-creative-school-logos-and-education-logo-design-examples-inspiration
source: penji.co/best-school-logos/
source: pinterest.com
source: pinterest.com
source: penji.co/best-school-logos/
source: pinterest.com
source: penji.co/best-school-logos/
source: behance.net/gallery/96899149/Shalom-Royal-School-Branding-and-Brochure?
source: inkbotdesign.medium.com/top-8-great-college-logo-designs-for-inspiration-in-2020-e4e9e4aeaedc
source: penji.co/best-school-logos/
source: pinterest.com
source: pinterest.com
source: pinterest.com
6. Photography Logo Design:
A photography logo design generally combines standard text and visual percept that gives out two determination types. It displays potential customers the name of the photographer also creates a visual mode that constitutes your services.
Source: behance.net/gallery/118331259/Sophia-Lewis-Photographer-Vintage-Logo
Source: 99designs.com/blog/creative-inspiration/33-photography-logos-youll-actually-remembe
Source: 99designs.com/blog/creative-inspiration/33-photography-logos-youll-actually-remembe
Source: behance.net/gallery/118220255/Photography-Logo
Source: behance.net/gallery/71260655/Creative-Camera-women-photography-logo-design
Source: behance.net/gallery/98355455/Branding-Identity-YUVRAJ
Source: dribbble.com/shots/5869239-90-100-Daily-Smart-Logo-Challenge
Source: 99designs.com/profiles/matanomira
Source: dribbble.com/shots/5110075-Elephant-Studio
Source: dribbble.com/shots/4579935-Carrie-Chase-Photography-Logo
Source: behance.net/gallery/100593793/I-S-Photography-Visual-Identity
Source: behance.net/gallery/102032955/Photography-Logo-Design
Source: dribbble.com/shots/7341879-photo-laboratory
Source: behance.net/gallery/118168319/Wildcam-Logo-Template-Giraffe-and-Camera-Combination
Source: dribbble.com/shots/10333690-Travel-Cam-Logo-Design
Source: dribbble.com/shots/4467841-Splendored-Photography-Logo
Source: 99designs.com/logo-design/contests/creative-wedding-photography-logo-761253
Source: behance.net/gallery/118404901/Signature-Logo-Design
Source: behance.net/gallery/23234647/Personal-Branding-Logo-Design
7. Sports Logo Design:
An excellent sports logo design is considered an important element in this sector also is significantly critical for a team’s endurance, for which adaptation of the current trend is essential. The versatility also symbolizes the long-term flexibility that alters to the flourishing challenges in the present world.
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: behance.net/gallery/124633907/Newcastle-United-FC-Redesign?
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: behance.net/gallery/128721963/GCC-Cricket-Ground-Branding?
Source: 99designs.com/blog/creative-inspiration/sports-logos/
Source: behance.net/gallery/125130347/KAPALA-Brand-identity-Design
Source: behance.net/gallery/124048075/Rebrand-Football-Club-Bassin-dArcachon
Source: behance.net/gallery/64294229/Hanoi-Football-Club?
Source: behance.net/gallery/127142163/KERKI?
Source: behance.net/gallery/74645527/Be-Sports-Logo?
Source: behance.net/gallery/128929827/Sawa-Sports-Logo?
Source: behance.net/gallery/123817589/Stark-Brand-Identity?
Source: behance.net/gallery/128368231/Montral-Monarques?
8. Restaurant Logo Design:
A standard restaurant logo design helps fortify your dine-in or restaurant’s identity; hungry consumers will feel like they understand more about you and experience more comfort in you. It will also increase your brand recognition well; for example, McDonald’s has a very excellent logo, anywhere just seeing their logo, people get an exciting feeling and recollect the memories.
Source: behance.net/gallery/91066505/DUDKI-Restaurant?
Source: behance.net/gallery/128916197/Yoisho-Japanese-Restaurant-Logo-Branding?
Source: behance.net/gallery/125281913/Branding-for-the-AINOS-Cafe?
Source: behance.net/gallery/129736451/Crazy-Chicken-Branding-package-design?
Source: behance.net
Source: behance.net/gallery/127147225/Restaurante-Duna?
Source: behance.net/gallery/126062779/Restaurant-Brand-Identity?
Source: behance.net/gallery/117329871/Lieza-restaurant?
Source: behance.net/gallery/108041723/Caya-restaurant-Branding?
Source: behance.net/gallery/105102355/WSCHOD-BAR?
Source: behance.net/gallery/106956209/COAST?
Source: behance.net/gallery/100299561/Grass-restaurant-Branding-Menu?
Source: behance.net/gallery/121504013/plantacia-vegan-canteen-identity?
Source: freelancer.in/contest/I-need-a-logo-designed-for-my-new-indian-restaurant-name-Basmati-and-in-small-below-the-name-homemade-curries-biryanis-1662629
Source: pinterest.com
Source: in.pinterest.com/pin/544443042426359920/
Source: pinterest.com
Source: pinterest.com
Source: pinterest.com
Source: in.pinterest.com/pin/544443042426359920/
9. Hospital Logo Design:
A hospital logo design has to be something that needs to symbolize that “we welcome anyone, anytime at any situation”. It is a place where people often come for newborns of their loved ones or sick and injured people. So create a logo that gives a pleasant feel for both parties.
Source: 99designs.ie/blog/creative-inspiration/hospital-logos/
Source: 99designs.ie/blog/creative-inspiration/hospital-logos/
Source: 99designs.ie/blog/creative-inspiration/hospital-logos/
Source: behance.net/gallery/128683571/clinic-medical-logo
Source: behance.net/gallery/64416963/Baku-Heart-Center?
Source: behance.net/gallery/129308323/HOA-NGUYEN-DELTAL-CLINIC-BRAND-DESIGN?
Source: behance.net
Source: 99designs.ie/blog/creative-inspiration/hospital-logos/
Source: pinterest.com
Source: pinterest.com
Source: behance.net
Source: pinterest.com/
Source: pinterest.com
Source: behance.net/gallery/89680395/Diabetes-Branding
Source: pinterest.com
Source: pinterest.com
Source: pinterest.com
Source: pinterest.com
10. Construction Logo Design:
Whether you engage with B2B or B2C, a construction company has more to convey than other industries. It is because it is a long term investment and a dream of many which they invest in such companies. Creating a solid construction logo design helps in building trust and conveying the right message. As it is a highly competitive market, you need to create a logo that makes the consumers feel the quality of the company services.
Source: pinterest.com
Source: pinterest.com
Source: in.pinterest.com/pin/307792955791389364/
Source: behance.net/gallery/123199489/VITABRIS-CONSTRUCTION-LIMITED-LOGO?
Source: pinterest.com
Source: behance.net
Source: webneel.com/construction-logos
Source: behance.net/gallery/124336567/Construction-Company-Logo-Design?
Source: designcrowd.com/design/11658750
Source: webneel.com/construction-logos
Source: in.pinterest.com/pin/371898881735439495/
Source: webneel.com/construction-logos
Source: pinterest.com
Source: webneel.com/construction-logos
Source: behance.net/gallery/124002747/Creative-Builders-Logo?
Source: pinterest.com
Source: webneel.com/construction-logos
Source: pinterest.com
Also Read: 3 Types of Business Logo Design
Types of Creative Logo Design
1. Emblem Logo:
An emblem logo is composed of a font within or inner of an image or symbol. These are some of the traditional types of designs with standard appearance. Though they look customary, they still have the potentiality to create a prominent or striking impact. These are majorly used in government organizations, schools, and many more.
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: pinterest.com
Source: behance.net/gallery/103120173/Newcastle-United-FC-Identity-and-UI-Redesign?
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: behance.net/gallery/118557105/PEA-Brand-Strategy?
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: inspirationfeed.com/emblem-logos/
Source: pinterest.com
Source: behance.net/gallery/77922899/No-10-Bakery?
Source: pinterest.com
Source: 99designs.com/blog/creative-inspiration/emblem-logos/
Source: inspirationfeed.com/emblem-logos/
Source: behance.net/gallery/123304393/Language-school-Wonderland?
Source: 99designs.com/blog/creative-inspiration/emblem-logos
Source: 99designs.com/blog/creative-inspiration/emblem-logos
2. Icon Based Logo:
These are logos that provide strong, ubiquitous values and creativities that make it promptly recognizable. Though these might look simple, they represent the bold identity of a company. Icon based logos can be shaped indistinguishable format, but these are typically used intellectually to make it stand out in the trade.
Source: behance.net
Source: behance.net/gallery/28195069/Logo-Design-Wine?
Source: behance.net/gallery/126881395/MADAEN-Brand-identity?
Source: behance.net/gallery/130833499/Pizza-logos?
Source: behance.net/gallery/98634635/FoodWalk?
Source: behance.net/gallery/130833499/Pizza-logos?
Source: behance.net/gallery/129437179/Organicagic?
Source: behance.net/gallery/97494273/Blancheur-Brand-Identity?
Source: behance.net/gallery/124453921/Wany-Guide-Logo-Design-Education-App-Logo?
Source: behance.net/gallery/28195069/Logo-Design-Wine?
Source: behance.net/gallery/128721963/GCC-Cricket-Ground-Branding?
Source: behance.net
Source: behance.net/gallery/105102355/WSCHOD-BAR?
Source: behance.net/gallery/100299561/Grass-restaurant-Branding-Menu?
Source: behance.net
Source: in.pinterest.com/pin/371898881735439495/
Source: behance.net/gallery/35284815/Clothing-Logo-Design-Fashion-Brand-Logo-Designs
Source: behance.net/gallery/128198917/Letter-L-Hanger-Logo?
Source: behance.net/gallery/129171881/Hydra-Clothing-Branding?
Source: behance.net/gallery/118974879/Maria-Gym-Logo?
3. Text-Based Logo:
Text-based or wordmark logos typically operate well in organizations that have a concise and recognizable name. Such logos enhance when the proper font is utilized for the names. As we are focusing on the name itself, executing suitable font gives life to the logo. A perfect example of this kind of logo is “Google”.
4. Abstract Logo:
As the term suggests, abstract logos contain multiple concepts and different emotions in a single symbol or logo. The main benefit of these logos is that instead of limiting to specific imagery or any recognized items, abstract logos give the best design with something unique for your brand—for example, logos of Pepsi, Adidas, and many more.
Source: pinterest.com
Source: inkbotdesign.com/abstract-logo-design/
Source: behance.net/
Source: creativefabrica.com/product/rabbit-jump-abstract-logo-design/
Source: 99designs.com/blog/creative-inspiration/abstract-logos
Source: pinterest.com
Source: logopony.com/logo-design/abstract/
Source: 99designs.com/blog/creative-inspiration/abstract-logos
Source: 99designs.com/blog/creative-inspiration/abstract-logos
Source: inkbotdesign.com/abstract-logo-design/
Source: inkbotdesign.com/abstract-logo-design/
Source: designhill.com/logo-design/abstract-logos/
Source: medium.com/makersdesign/types-of-logos-9259ea6c96fb
Source: 99designs.com/blog/creative-inspiration/abstract-logos/
Source: inkbotdesign.com/abstract-logo-design/
Source: 99designs.com/blog/creative-inspiration/abstract-logos/
Source: etsy.com/ie/listing/825485496/abstract-gold-leaf-logo-modern-abstract
Source: renderforest.com/abstract-logo
Source: behance.net/
Source: behance.net/
5. Mascot Logo:
Mascot logos are those that generally contain an illustrated character in their designs. These designs have a wide variety of collections like cartoonish or funny characters or arts. It is one of the well-known methods to create a unique identity in the trade by developing a special character or attributes. (source)
6. Text and Graphic Logo:
The text and graphic logos are a combination of both word and pictorial marks or abstract or mascot. These are the latest and current trends in most of the sectors. The main benefit is that these can be created in a very exclusive manner, and with this combination, a better catchy design is developed as a result. Some of the significant examples include Doritos, Burger King, etc.
Conclusion
I would like to conclude by stating that developing a creative logo design is not an easy task for everyone. It needs years of dedication and experience, moreover the skill to think creatively. As we discussed, no matter what sector you are in, a logo design is a crucial element in branding your company.
You’ll find many options in creating a logo in the market, from DIY to freelancer to a professional logo design agency. Ultimately the choice is yours! I advise you to think in such a way that gives the best outlook for your brand from the basis itself by creating a unique, distinctive logo.
If you have any queries in creating a logo design for your brand or company, you can connect us. We, LogoPeople, are one of India’s top Logo Design Agency and our experienced and talented design team will assist you in achieving all your brand design requirements.
Author
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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