Logo Design is first step to modern branding.
Logo is the first introduction which attracts the attention of the propective clients.
Whether it is small company or large multinational company, whether it is recently established company or a hundred year old company- the logo design is essential for company image and branding.
Logo is a meaningful symbol enhancing the branding identity giving meaning to the character of the comapny.
Here we trace logo designs of some very famous brands which have changed their style over the years but their look and feel remains the same.Generation of customers identify with these brands from childhood.
AT & T is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and largest fixed telephony providerin the United States since 1984.Its logo design is globe with communication line.The color and concept of the logo remains same yet its presentation and look has changed over the years.
Bayerische Motoren Werke or BMW is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. Its logo design can be traced over the last 100 years.The logo design remains exactly same except for slight change in the presentation.
Canon Inc.is a Japanese multinational corporation set up in 1934 that specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers and computer printers. Its headquarters are located in Ōta, Tokyo, Japan.Its logo design has changes drastically from an image of buddhist monk to a modern trendy simple font based logo design.There has also been complete change in the font.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia since March 27, 1944.The most memorable of all logo design has not changed its font and style.Though the presentation of the logo has changed but it actual logo remains same since last 70 years.
Delta Air Lines, Inc. is a major United States airline headquartered in Atlanta, Georgia, in the United States. The airline operates an extensive domestic and international network serving all continents except Antarctica.The logo design remains unchanged except for the color of the icon and font.
Mercedes-Benz is a multinational division of the German manufacturer Daimler AG.The brand is used for automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany.It can trace its origins to 1886.For last 100 years,the logo design has changed from a decorative logo design to a modern stylish logo. But for last 50 years, the icon of Mercedes Benz remains the same like a beacon for branding.
Nike, Inc.is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment along with clothing, footwear, sportswear, and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon.The company was founded on January 25, 1964.Though the logo has not actually changed apart from the variation in fonts.But the most recent upgrading of the logo is most amazing.Since the logo is so famous that now there is no name or words associated with the logo.The icon is sufficient to establish the branding of the company.
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as “Brad’s Drink”, it was later renamed as Pepsi-Cola on June 16, 1903.The logo design has under gone massive transformation from it original logo.Though it has retained the colors yet the font and presentation has changed over the decades.
Scribd is a document-sharing website that allows users to post documents of various formats, and embed them into a web page using its iPaper format. Scribd was founded by Trip Adler, Tikhon Bernstam, and Jared Friedman in 2006.Its logo design has undergone complete change in color, fonts and icon. The whole brand look has changed in last 6 years.
Leave a Reply