Logo Design Trends That Will Spruce Up your Business in 2023

Did you know that 75% of consumers recognise a brand from its logo, and 42% consider that it represents the brand’s personality?

A logo is an accurate graphical representation of your brand. It represents the strength, versatility, simplicity and originality of your brand.

It is one branding element you can never underestimate in your branding strategy.

Over the years, many logo design trends have been the hype amongst Indian brands. And one of the best ways to stay relevant in the changing Indian market is to learn all the upcoming logo design trends that will dominate in the new year!

Starting from bolder logos to minimalist ones. As we move closer to a new decade, here are the top 12 logo design trends of 2023 that will help you stand out from the competition in the forthcoming years!

How has brand logo design become a priority in the business era of 2023?

A good brand logo design is an essential aspect of a company’s success. When a logo is well designed, it can capture the right audiences while communicating the brand’s identity, message and values to the consumers. This way, you can establish credibility and trust among your consumers about your brand.

Be it the official website, the marketing materials, social media profiles and more. A well-designed logo makes your brand memorable by being present in every part of your brand. It is the ultimate foundation for boosting your revenue over the years.

Also Read: Top 10 Logo Design Trends That Will Dominate 2024 and Beyond

Top 12 Inspiring Logo Design Trends 2023

Here are the top 12 logo design trends which will redefine the looks of the business world in 2023:

• Icons In Lettermarks

There are plenty of Indian brands that have been choosing icons to represent their business in the past few years, and the trend will still be evident in 2023. Minimalistic and versatile logos like icons are a great way to convey the right message to consumers without overwhelming them with too much information.

However, in 2023, we can witness Indian brands inclining towards icons in letter marks for their logo. Here initials are merged with interactive symbols that grab the audiences’ attention and introduce familiarity within them. Such a design can engage a broader audience and make your brand timeless.

• Minimalist Logo

Minimalist logos are one such trend that never fades in the Indian market. The best minimalist logos clear the noise and bring the most authentic essence of the brand to the consumers while making the brand message shine.

Since minimalist logos have fewer pixel elements, it has faster load times on web pages. Also, minimalist logos look appealing in every size. This means you can embed your minimalist logo practically in any of your business materials, and it would still look fantastic!
Thus, minimalist logos are here to rule even the next few years!

• Sketch Logo

In 2023, you can find many Indian brands adding sketches, scribbles and doodles to their logos. It is mainly used to bring a fun and quirky character to the brand. Also, having a logo drawn by hand makes your brand authentic and raw. It makes your brand transparent and conveys that it is never afraid to show its true colours.

Hence, unleash your passionate and creative minds and start doodling for your upcoming logo!

• Use of Gradients

Gradients have held a consistent place in logo trends for the past couple of years. Having the right balance of contrast between the colours by simply blending them is truly magical and makes your brand outshine!

If you want to level higher, you can include 3D gradients and bring life to your logo. Plenty of Indian brands are already sporting logos with 3D gradients.

It all comes down to experience with shades and schemes that make your logo unique. However, ensure that you include only a few clashing colours. Else, it may make your logo too inordinate!

• Geometrical Inclination

Another evergreen logo trend has to be geometric logos! Designs built upon geometric forms have a symbolic significance for the brand, and incorporating them into a logo brings a modern and luxurious look.

Intricate shapes like triangles, squares or rhombus merged with line art and stripes are common ways to make your logo appealing to consumers. Structural logos are the best ways to avoid crowded designs and maintain a gentle aesthetic. It makes a more substantial impact on the viewers and brings out feelings of trust and reliability.

• Glitch Effect

The right effects and colours can make your logo look futuristic and unique amongst your competitors. The glitch effect in logo designs adds a unique visual connection with the consumers, especially within the younger segments. This is why you may find other brands creating similar effects for their logo designs.

Try to include bold and bright colours while adding the glitch effect. This way, consumers will recognise your logo in split seconds and choose your business over others! Logos with glitch effects are also common in the entertainment, music, eCommerce or advertising industries.

• Hand-Crafted Logo

As we said, logos created with the love and care of the designers mark a long-lasting impression on consumers. Returning to the vintage style, brands choose hand-crafted logos with vintage signs and symbols in 2023. It brings an authentic feel to the business and has surprisingly attracted excellent traction over the last few years.

Since hand-crafted years are different from generic digital designs, it projects your brand’s seriousness about your products and services, positively impacting the minds of the consumers.

• Animated logos

Even though static logos are a splendid choice for brands, who don’t like looking at animations instead?

Due to the fascination with animations, many brands have leveraged them to create interactive logo designs. Animated logos are an incredible choice to bring your brand story and background to life using a mere logo. It is that one big chance to convey to your customers the authenticity and originality of your business while adding enough context to your story, which isn’t achievable with general static logos.

• Layering

Logo layering is the art of layering one design element on top of another and combining them to create a simplified and unique logo for the brand. You can layer various colours, shapes, symbols, patterns, texts and more. Consider experimenting with multiple patterns, bold colour splashes, and thick lines for your logo.

Layering logos create a sense of harmony, passion, depth and contrast in a business. Adding one element on top of another indicates interest and unity within your brand.

• Avoid unnecessary detail

Sure, the year 2023 is all about experimenting with colours, patterns and other design elements, but it is vital to maintain the simplicity of your logo design. Avoid any extravagance that may overwhelm the consumers, whether it is your font or colour choice.

For example, fancy fonts may look attractive initially. Still, they may need to improve readability, which can be a detrimental factor for your brand and defeats the entire purpose of creating a logo.

• Typography Remains Popular

Objects, lines and waves in typography are another set of logo trends that are very evident in 2023. The creativity to make a logo typography modern and timeless is limitless. Choosing interactive typography is excellent for spreading awareness and recognition of the brand.

Consumers are more likely to remember brands with creative text styles instead of traditional ones. With a monochrome or two colour palettes, the initials or the structures of your company logo design will dominate the minds of the consumers for a longer time!

• Smart use of white space

The white space of a logo is one such hidden gem that can make a logo go cluster free and modern when implemented strategically. For many years, designers and business owners have potentially ignored the white space when designing a logo.

In 2023, the untapped potential we will see brands leveraging the untapped potential of the white space in logo designs.

The white space in a logo expands the unique visual experience for the customers. Starting from optical illusions to including hidden shapes and meanings in the logo. You can get as creative as you want with the white space. When done correctly, the white space in your logo can effectively enhance the wit and beauty of your logo while being that potential icebreaker for your brand!

Why did brands start focusing on logo design in 2023?

As we all know, a well-designed logo forms the foundation of a successful business. It is one of the most important ways a brand can separate itself from the competition.

Since logo design is one strategy that cannot be left behind and has accounted for the increasing traction over the years, brands are eventually investing thousands in creating a good logo design in 2023.

Furthermore, consumers increasingly enjoy good-quality visuals that reflect the personality or ideology of the brand. Thus, when creating eye-catching logos, you can expect your potential prospects to get more attracted to your brand for their requirements.

There are limitless reasons why brands started focusing on logo designs in 2023. But all of it revolves around your brand visibility, awareness and recall – The three most essential requirements for a successful brand in any industry!

Wrapping Up!

Trends come and go. The key to creating a successful logo is to be distinctive, simple, relevant and, most importantly, truly resonates with your brand personality.

From bold colour palettes to white space, there are plenty of top logo trends to look out for. Knowing what’s in and popular helps create an eye-catching logo for your brand. Thus, choose the relevant logo trends from the list mentioned above, and start designing an attractive logo for your brand today!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.