Every year, there are new fashion trends that sweep up the market and fashion enthusiasts all over the world make sure that they take advantage of the latest trends. The world of logo design is similar. Although logo design trends don’t change drastically every year, certain designs will dominate the scene in 2024. The upcoming year is going to be quite exciting to witness. With the influence of AI in designing, logo trends in 2024 will be a breath of fresh creativity and renovation.
The logo of a business is the core of its brand identity. It’s one of the success pillars of any product and service. If you’re seeking to rebrand your logo for your existing business or create a logo for your new business, then this post is for you. Knowing these logo trends in 2024 can help you rise above the noise and choose the suitable logo design approach for your brand.
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How can a beautiful logo create a great visual style guide?
When you embark on the journey of building a brand, visual branding is one of the essential facets of your brand. And the most important part of visual branding is your logo. Through the visual identity, you convey your brand personality to your audience and help them know more about your business, products and services.
A comprehensive visual style guide will consist of all your brand identity guidelines, including the logo. The logo will serve as the face of your brand. It’s how people will recognise your brand wherever they see it.
Check the Latest Trends in Logo Design for 2024
We’ve researched the logo trends of 2024 to help you design the logo of your dreams.
1. Minimalism and simplicity
Minimalistic designs have been a popular trend for the past few years. And undoubtedly, they will continue to reign in the year 2024 as well. Minimalistic logos focus on simplicity and subtlety, which makes them appealing and easily recognisable. After all, less is more, right?
In 2024, designers will take minimalism one step further by utilising the negative space ingeniously. In case you’re wondering, the negative space in a logo is the background of the logo, which is white (mostly) and empty. You can actually use such negative spaces to create visual illusions to make your logo more attractive.
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2. Artificial Intelligence
We already said this, right? AI will keep trending in 2024, too. Using an AI Logo Maker will help designers create logos quickly and easily. AI technology is cool and sophisticated. However, to get a timeless classic and winsome logo, you’ll need to introduce your own creativity into it.
Using AI solely to design a logo is great if you have several logos to design and you’re in a time crunch. But we suggest that you take the help of AI to enhance your designs, as AI-designed logos often need more originality and uniqueness. Nonetheless, AI will influence logo trends in 2024, and we’re sure that it’ll act as the silver lining in our logo design process.
3. Natural patterns and textures
Sustainability is something that most customers are drawn to nowadays. Around half of the consumers are aware of the rising global warming and want to play a part in reducing it. Hence, more and more customers are changing their buying patterns for the sake of reducing harm to the environment.
This, in turn, has led to natural patterns and textures trending in the visual identity of brands. And it will continue in 2024, too. In fact, there will be an increased affinity towards nature-themed logos. So, if sustainability is one of your brand visions, you can use natural elements like leaves, flowers, trees, birds, etc. in your logo.
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4. Storytelling with symbols
Among the logo trends of 2024, this one is our favourite! What better way to narrate the story of your brand than using symbolic elements? Symbols have a unique ability to deliver complex stories through simple visual elements.
Storytelling has proved time and again to be an effective branding strategy. Let’s take the example of the iconic logo of Burger King. The logo symbolically represents a burger, with the company name denoting the meat layer in between. It’s a perfect way of exhibiting the company’s essence through the use of symbols.
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5. Bold typography
Logo and typography are like two peas in a pod. A great logo needs a suitable typography that adds to its visual appeal. One of the logo trends in 2024 will be the use of bold typography in logos for more unique and expressive effects.
So, what do we mean by bold typography? Well, it includes typography that is unique, experimentative and visually striking. Some examples would be custom lettering, hand-drawn fonts and unconventional typefaces. Such strong and impactful letterforms will help you sketch your brand’s bold and unique personality.
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6. Cultural fusion
The world is a small place now because of digitalisation. It only makes sense for us to integrate different cultural elements into our visual identity as some potential customers might be sipping coffee at the other end of the world.
Combining various elements from different cultures and traditions will help your brand be inclusive. Customers will see your brand as an entity that honours diversity and represents the multicultural world we live in. This will especially help if you serve international audiences or have a diverse group of customers.
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7. Candy colours
Our second favourite in the list of logo trends for 2024 is this one! 2024 will see a rise in the use of sweet and vibrant candy colours in logos. The bright hues of candy colours usually stimulate a sense of nostalgia among people, taking them back to their childhood memories and joyful moments.
Candy colours generally include bright and aesthetic colours like mint green, bubble-gum pink, cherry red, sugar blue, sunshine yellow, cotton candy pink, etc., in a higher saturation of the HSV colour model. These colours depict warmth and happiness, and designers often pair them with cute elements to make them more pleasant. Such logos form a powerful visual brand identifier with brightness, optimism and energy.
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8. Geometric and 3D shapes
Geometric shapes are classic shapes used as design elements. Shapes like circles, triangles and hexagons will be prominent choices of designers in the year 2024. Using clean and precise geometric shapes will help your logo indicate the modernity and stability of your brand.
3D logos will also make a strong comeback next year. You’ll see more 3D logos with depth, shadows and textures. Using dimensional elements like 3D designs in your logo will add tangibility and make it visually more engaging and lasting.
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9. AR and VR Integration
Another great trend for the year 2024 will be the integration of interactive elements in logos via AR and VR technology. You will see designers create more logos with augmented reality in their minds.
AR and VR technologies offer one-of-a-kind interactive and engaging experiences to customers. Such integrations will let your customers interact with virtual objects in their physical surroundings. Imagine the impact you can create using interactive logo elements for immersive brand encounters!
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10. Animation
Animated logos will cause a stir in the year 2024 since they are easy, lightweight and attractive. Animated logos can attract a lot of customers, especially from the younger tech-savvy generation. Some of the animation styles that you can use in your logo include rotating elements, transformation, 3D animation, hide-and-reveal elements, and so on.
Animation is like an extra ornament for your logo that makes it more charismatic and gives you an edge over your competition. It’s a great marketing asset that shows that your brand is dynamic and futuristic.
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What aspects of logo design help brands remain trending year after year
Attractive logo designs help brands maintain their identity and relevance while staying popular year after year. Here are some key aspects of trending logo designs for your brand:
1) Minimalistic and simple logos should be your go-to approach for designing logos, as they are easily identifiable.
2) Use a versatile logo to adapt it to various platforms and applications and maintain the uniformity of your brand.
3) A distinct and unique logo sets your brand apart. Unique logos make a mark in the customer’s memories and increase your brand reach.
4) Although following trends helps you stay up-to-date with the latest designs, some classic elements tend to remain relevant forever.
5) Always follow consistency in your logos across all communication channels. Your logo should reflect the same message across all platforms.
6) Make adaptable logos that you can update or refresh without losing their essence and ruining the design elements.
7) Logos that can establish an emotional connection with your customers will always be a hit, whether in 2024 or 2042!
Conclusion
Come next year, the above logo trends 2024 will help you to be in sync with the latest trends. Whichever style you choose depends on your brand’s personality, values, products and target audience. If you’re a clothing brand for teenagers, you can use candy colours with natural elements in your logo. If you offer tech services to B2B businesses, using geometric and 3D shapes and AR & VR integration will be an excellent choice for your logo.
All in all, we hope these logo trends in 2024 come in handy for your next logo designing exercise. And if you are still deciding whether to do anything, give LogoPeople a call, and we’ll offer comprehensive solutions to all your design and branding problems!
Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
