3D Logo Design: Guide & Inspirational Examples 2021

Frank Mason Robinson designed the Coca – Cola in 1885, creating a new face in the modern era of logo design. Later in 1956, Paul Rand designed the ideal, pictogram IBM logo highlighting a human eye and a bee. That made a new era for logo design history.

As time passes, various changes and new inventions happened in digital technology, so the concept of logos also changed with time. By the 2000s, Adobe developed InDesign and Photoshop, bringing civilized digital graphic design tools to the heap.

People began to adapt to the digital era; they began to consume more of their media’s on screens. As a result, designers and brands began to get creative with their logos. By the 2000s, the Web 2.0 logo became ubiquitous; the rounded letter’s bright colors and multiple designs became popular in the market.

As new digital technologies get developed, the 3D design logos came into reality within a short period.

In the current scenario, a unique logo is tough to come by and even harder to create. If you require more inspiration on how to set your company logo apart, try it out in 3D. But initially, ponder about the tone you want your logo to evoke.

According to designer Ashley Lippard, “3D logo works with companies that are highly complex, that need more than a shape to tell their story.”

The primary benefit of using 3D logo designs is that it allows brands with flexible identities the freedom to morph and transform them into different mediums. It’s all about your ideas and creativity, which can make your brand unique, among others.

Now let’s discuss why it is essential to have a 3D logo design for your business:

Reasons to acquire a 3D Logo Design for your Business

Creating a 3D logo for your brand is a better idea to improve an icon’s attractiveness to appeal to the audience. It positively impacts the brand; at the same time, it replaces all traditional and conventional logos similar to other brands.

If you are running an enterprise or a start-up and have heard about 3D logo designs but do not have clarity about it, then read out below the importance of using a 3D logo design for your business.

1. Eye-catching and engaging

The main advantage of using a 3 Dimensional logo is that it attracts the audience at first glance. Thus, it will catch their attention and elongates the engagement period.

Moreover, it leads to generate thinking in the target audience that if a visual image of a business is eye-catching, then services or products will also be satisfying. It creates a trusty relation that gives customers a delightful experience with a good product and service.

To retain the customer engaged, you have to ensure that the logo should have a perfect color, size, and a message that your consumers can understand. Prospective buyers would be more interested in looking at such logos.

For example, let’s take Apple’s logo; though it is simple, it sticks in the consumer’s mind. The main reason is that people will likely forget it quickly if a logo is composed of too many things. The striking engaging logo attracts the audience and becomes universally recognized.

2. Easily compatible with varied media sites

These days, most entrepreneurs believe that having a digital presence is equally important as a quality business identity. Therefore, an excellent 3D logo designed by professionals is essential to operate on the media networks like social platforms, video streaming websites and your website.

Moreover, 3D icons and business identities have transform significant changes in commerce. Thus, it has a substantial impact on the organizations brand identity. Hence, while making decisions regarding the 3D logo, you need to be aware of the implications and act accordingly.

Once you developed your logo, make sure you input it seamlessly across media platforms and increase your brand image.

3. Increase business growth and brand image

When marketing your brand name, the most critical element is to make it known for all the best reasons.  A creative 3D logo helps develop the brand identity once it is released on different networks.

The logo should be captivating enough to make people remember your brand with ease. Always make sure your logo design should stand for the products/services that you offer to the people.

Since creating a 3D logo is a perfect choice for your brand to engage the customers, it creates a dignity of the business and replaces the business identities at the same time.

Therefore, by creating a solid brand image, your brand will become popular; simultaneously, you’ll generate more sales.

4. Offer a strong visual impact

The visuals play a crucial role in the success of your business. Although suitable visuals help communicate with your audience effortlessly, people tend to attract to visuals more easily.

3D logos are highly visualized and sophisticated. The visual effects help bring a concept to your design, providing a good deal of information about your company.

With this in mind, take advantage of this attraction through an eye-catching 3D logo. One of the strategies to be ensured while creating a logo is to make a superficial impression of movement so that your customers can easily understand the logo design’s intended message.

To get a better visual impact, you can approach a professional agency to get your work done. As such, agencies consist of expert people, you’ll get the best result from them compared to others.

Let’s take an example of the Mercedes logo; you might have noticed the visual effect of that logo. From the initial time itself, the brand gave very importance to the logo and the way of positioning it in their vehicles. As a result, even now logo the logo has a special attachment in many people’s minds.

Also Read: Logo Shapes: Types of Logo Design Shapes with Inspiration

Elements to create a great 3D Logo Design

A good logo will catch your attention, illustrate your brand story and be memorable. Compared to 2D logos, a significant change is evolved in 3D designs that make the design unique and attractive to the customers.

Now let’s discuss the various elements that make up a tremendous 3D logo for your organization:

1. Use shadows and gradients to create depth

The best tool in your 3D arsenal is using shadows, gradients and highlights to create artificial depth in your logo. It’s all about your choice; you can either imply them independently or simultaneously to turn a horizontal image into a 3D form.

Sometimes, adding a shadow underneath your logo’s main element creates the illusion that it’s hovering, helping to separate it from the background and give it depth.

The highlights are where light is hitting your logo, and shadows are where your logo is blocking light. Also, remember how firm or soft your lighting should depend on the brand requirements.

The logo of the most popular file syncing and sharing site called Dropbox is a clear example of using shadows, gradients and highlights in a logo to make it an eye-catching one.

2. Realistic 3D Elements

One of the finest ways to create a 3D effect is by including realistic elements in your logo. We anticipate visual cues to tell the difference between flat images and actual 3D objects that we can touch in the real world.

By reproducing these visual cues in your logo, you can trick your brain into thinking that the images have more depth than they certainly do. Moreover, you can create a double impression of a logo that feels like it’s jumping through the screen.

You can also use different gradients and shading to create the illusion of a sticker with a realistic dimensional shape or a design that is emerging out of the logo to create a futuristic feel.

Nowadays, most brands have 3D logos, as they realized the importance of such logos in today’s market.

3. Create depth in a hand-drawn logos

Many logo designers use tools like Adobe Photoshop or illustrator to create 3D logos. But although these styles of designs have lasting qualities, hand-drawn logo design has warmth as it gives a personality feeling to the logo.

Organizations in the artisan industry often use hand-drawn logo designs to signal customers that their brand isn’t a big corporation. In addition, the hand-drawn elements help to portray the boutique feel of a small business compared to that of a large chain.

The best way to create a hand-drawn 3D logo is to use perspective properly and place components on top of each another to create depth. Then, by overlapping each part, your audience’s brain will automatically see the log in 3D.

For example, the famous Walt Disney logo is a perfect example of making hand-drawn logos and popularising in the worldwide market.

4. Add textures and build 3D narrative

Another way to create an extra dimension to your logo is by using textures. In graphic design, texture adds not only depth but also narrative to the design.

For example, furniture shop owners can add a wood-grain texture along with shadows and highlights to create a 3D wooden logo, while metal shops can use metal textures to represent their trades.

You can add multiple surfaces to your logo to not only make it pop but also make your audience know more about your business industry, products and services.

If you are still unsure about how to proceed, try using word association to generate a list of surface and texture ideas you can use in your design.

3D Logo Design for Inspiration

Conclusion

I hope now you understand the importance of using a 3D logo design for your business; if you are still not into it, don’t squander any more time.

Get your own custom 3D logo and use it for your business marketing plans to stay ahead of the competition, thus establish a stronger brand identity for your organization.

Need help with designing your 3D logo? You can reach Logo Design Agency anytime at logopeople.in, and our experts will help you get through.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.