Bakery Logo Design Ideas for Indian Startups

A word that is cherished all around the world is a bakery. Whenever someone hears about bakery yummy colourful cakes and pastries in different flavours decorated with icing sugar, chocolate revolves around the mind. Who doesn’t like freshly baked bread, swiss roll, cupcakes and many more? The bakery sells flour-based baked food and is categorized as cafes, serving coffee and tea with baked items.

Are you planning to open a bakery in India? You have an excellent business plan. But setting up a bakery with a wide range of attractive colourful baked items is not enough to appeal to customers. Something is lacking: a captivating logo;  a simple glimpse on the logo can tug your customer to enter your bakery.

Earlier in India, sweets were the first option to celebrate any occasion, has now been replaced by bakery products, especially cakes and pastries. Since bakeries are now giving a tough competition to the sweet stuff,  it is necessary to enhance the bakery. Only a stunning bakery logo design can help you out to give your bakery an attractive look.

Whether you plan to start with a small bakery, a good logo will help you expand your business. Logo being the face of your bakery will be displayed every, so always try to make it attractive. There are different types of bakery, so their logos also differs depending upon the goods bakery bakes.

If it is a retail bakery, you will be selling your baked goods directly to the customers without the intervention of businesses or distributors. You will be the owner and decision-maker of your bakery.  On the other hand, a wholesale bakery involves large-scaled clients instead of your customers. So think about the bakery type before planning for the logo.

Suppose your bakery is a Speciality bakery like a traditional bakery which bakes only biscuits and bread. Cake bakeries deal with cakes, cupcakes, and pies: cookies and biscuits, pastry shops, Doughnuts shops, cafe bakeries and many more. You need to shortlist the bakery type with its name before designing a logo. Similarity among the bakery type, title, and logo design will flourish your business into the physical world and the online world.

Also Read: Logo Shapes: Types of Logo Design Shapes with Inspiration

Components of the Best  Bakery and Cafe Logos

All around the world, every region has a famous, well-reputed bakery. What are the components that made the bakery gain fame? Of course, quality baked goods, excellent service, well-skilled chefs and staff, hygiene kitchen, and advertising are the components behind, but the most important component is a logo. Logo delivers a clear message of your brand.  Here are some elements to make your logo enjoyable.

1. Symbol

The logo comprises a symbol that matches with the product, which helps promote and identify a business. So a bakery too should design a logo that contains symbol relating to the foodstuff in which the bakery deals.

For example, if a bakery deals with cakes and also has specialization in wedding cake. So they must choose a logo that delivers the message of wedding cake as its speciality.

2. Font

If you want your logo to look unique and modern, choosing the right font can make a difference. Since the logo represents the brand identity, it has to be impressive. Many fonts are available in the market that can give your logo a professional look. Gilroy, Intro, FF Din are some examples of a font; go for a recognizable font and give your logo a contemporary look.

Using unique font adds extra quality to the symbol. Some business prefers to use only text designed with different fonts. It’s up to your creativity; if you want to use only font or both font and image, you are free to use it. Ultimately it’s your business; you will be the one to gain profit or bear loss.

The motive is to suggest using a particular font and designed images to make your logo eye-catching. At a glance, a customer should have a peek.

3. Colour

Colour challenges humans behaviour and emotions. For example, red colour creates excitement, yellow happiness, blue trustworthiness, orange friendliness, white cleanliness and purity. Every colour signifies human emotions. So, it’s time to grab the opportunity to use colours in your logo to attract customers. A study found that colour advertisement lure 42%more attention than black and white. Red and yellow are the primary colour procuring appetite and tastebuds. Visual factor influences more purchase decisions, and the colour is the chief reason for buying a product.

Types of Bakery Logo Design.

As mentioned above, a variety of bakeries are there in the market. Think of the bakery you are about to open; is it a common or specialized one. Your logo depends on the type of foodstuff you are planning to sell. Here are some different kinds of bakery logo design.

1. Classic bakery logo design

Baked food items are thousands of years old and developed early during the Roman empire. Why am I telling you this section?; to give it a classic touch. Classic bakery always maintains the authentic taste in their foodstuffs, some time to make it attractive, they also classically design their bakery. So why not the logo?; You can also add a classic touch to the logo to enhance its beauty.

Using classic elements and scripting inspired recipes may give your logo a classic touch. They will promote the uniqueness of your product and unprecedented experience to your customers. Using pictures of old foodstuff in your logo can also give it a classic touch.

Customized bakery is also in demand, as consumers changing perception, convenience and health-conscious attributes, demand of customized bakery. Being unique to others, you will have too many options to make your logo also look customized “peoples logo“.

For example, Claudia’s bakery, which is among the top ten bakeries globally, has a mouth-watering cupcake on the logo; similarly, Let’s Bake Cupcake bakery also has a beautifully designed cupcake printed on the logo. Your logo can be made memorable by imprinting cupcakes on it.

2. Yummy Cake logos

Cake and pastries are the common foodstuffs that can be seen in any bakery, be it small or big. Does it mean cake should be on the logo of every bakery? Is the answer no? But the headline is “Yummy cake logos“. Here it’s a contradictory statement.

It is good to use logos as the bakery type. If the bakery deals the majority with cakes, then it is advisable to use delicious, beautiful cake on your logo. The bakery specialized in the cake for an occasion like a wedding, and parties can use unique props in logos as per their speciality. Then don’t forget to add this unique feature of your bakery to your logo through yummy cakes.

3. Cupcake Logo

A person devouring eating cake will not buy a whole cake; instead, he will choose a cupcake. A cupcake is a small-sized cake designed to serve a single person. The culture of cupcakes is increasing rapidly because it’s easy to serve a piece of a cupcake to each individual invited to the party. So cupcake specialized bakery owner has to be one step ahead to welcome the increasing demand for the cupcake to his bakery.

Show off your cupcakes on the logo as beautifully as you can. Be an inspiration brand personality to others. Printing colourful cupcakes using colours and symbols as discussed above on the logo is a good technique. It will make your brand popular and convey a clear message to your audience.

4. Bread-centric

Some bakeries deals in bread centric foodstuff mean their chief ingredient is bread. The freshness of bread identifies such bakery, selling various loaves of bread that are usually not available with typical bakeries. Such bakeries can take benefit of their speciality and can use bread with some ingredients on their logo.

Most bakeries use heavy frosting, cream and icing on the bread to give it an extra sweet taste. But bread centric based bakery itself holds a unique identity among the bakeries. So logo should also be identical means logo of bakery could also be used on the logo as bakery itself stores a unique identity.

5. Bakers’ logos

Please don’t limit your logo to cakes, pastries or bread image; give it a broad idea. A concentric tool logo is an excellent idea to enhance your logo design. You can use different tools used primarily in a bakery to give it a unique look. Always try something special to catch the customer’s eye, but don’t lose track.

Since you are targeting the customers of India, you can use tools that were used initially in India for baking to give it a more authentic look. If you have made some changes in your baked foodstuffs especially targeting a particular audience, then using a chefs hat as the logo is an excellent choice since you have shown your creativity and made your product different from others.

Conclusion

The logo will be the face of your bakery, as already been discussed before. So it has to be perfectly designed to make it look attractive. It should be fun-filled and must contain visual effects.

Like other industries, this industry too is divided into the organized and unorganized sector. According to the statistics, there are already 2000 organized, semi-organized bakeries and 1,000,000 unorganized bakeries. In terms of biscuits producer, India stands at second position after the USA. Parle food company is the largest biscuit producing company in India, with its top brand Parle-G.

It is a new era; just meeting consumer demand is not enough. You have to be creative enough to gain their attention by designing a logo that suits your bakery. Keep innovating different products and relatable logo to keep your customers attached and engage with your baked food. Don’t worry; if you are not creative, logo designers are also available to meet your expectations.

Planning to start new bakery business or want to revamp existing one check out our logo design agency for your bakery? Contact us.

We are here to help you out. Share about your bakery and plan with us; we will provide you with the best-suited logo for your bakery.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.