Brand Logo Design Importance for your Business in 2022

A logo design is likely the most powerful benefit for a brand. Many organisations are recognised by their brand logo design than their name or other attributes of a brand. The reality is that logos are all around us in everyone’s daily lives, and thus it acts as an essential element for the recognition of a brand.

But have you ever thought about where did the concept of logo originate? How does it develop with time? Let’s have a brief understanding regarding the history of logo design.

History of Logo Design

The origins of the logo design can be dated about hundreds or thousands of years during the time of Ancient Egyptians. They used hieroglyphics as a tool to recognise their possessions, till in primitive times when imageries such as armorial bearings were used to differentiate between the positions of different nobilities.

The current era of business logo design began in the 1870s with the invention of the first abstract logo. However, after introducing colour printing and advertising, logos became critical for brands to create a memorable appearance among their consumers. source

In 1960 Chermayeff & Geismar crafted the Chase logo, which gave rise to modern brand logo design. The fortunate logos we have today primarily consist of clear and easily recognisable logo signs that are efficient in enduring consistent with their corresponding brands.

Technological advancements also play a significant role in the growth of designs. While getting into the evolution of logo design, we can understand the changes that occurred over time. Now we can analyse the importance of company logo design in the coming year.

Importance of Brand Logo Design in 2022

One of the significant elements of a brand’s identity is its logo design. Moreover, it’s the primary motive and outcome of the logo design process. A well-designed brand logo develops trust by endorsing professionalism and making people stick around. It informs your potential customers who you are, what you do, and how that assists them. It conveys to people that you are capable of satisfying them with your products or services.

In addition, your logo is the best opportunity to create credibility for your company and operate as the face of your business.

Also Read: 999 Creative Logo Design Ideas and Its Process

Step by Step Tutorial for designing Perfect Brand Logo

You might be having multiple concerns regarding how to create a logo and the elements that need to be considered while making an effective logo design. Let’s discuss the 10 essential steps that should be followed while creating a brand logo design.

1. Understand why you need a logo:

Running a business is like you are dating someone – you have to catch the right consumers, convince and make them sink completely with your brand. Therefore, think of your logo as the image on your dating profile. You need to make people feel interested and keen to know more about you.

As your logo is such a vital part of your brand, you must ensure that it’s executed attractively. Remember, it’s something that will be visible on all of your branding materials. A great, professional logo will give you a first impression and help you stand out from the competition.

2. Define your brand identity:

The second important step is that you need to convey your brand’s identity through the logo. For that, you must understand the personality of your brand. Once you identify the USP and what your brand is all about, it will provide much clarity for you to create a choice that supplements and fulfils that picture.

If you don’t have clarity regarding your brand identity, ask yourself questions like:

• What makes you start the business?
• What are the goals of your company?
• What makes your brand special from competitors?
• How do you like to showcase your company to your potential customers?

3. Find Inspiration for your design:

A brainstorming session is always better to shortlist some of your ideas and better exposure to different creative brand logo designs. Even a dreadful idea can strike out and lead to a genius solution.

Another critical point is to think from a customer point of view on how you want your brand to be perceived. Understand your target demographic and always remember what would be essential for them.

4. Check out the competition:

If you need to understand the market or industry trend, you need to stalk your competitors. Check out the current trends, how you can adapt and implement them in your target audience. It also helps to analyse things and avoid mistakes or errors which are following currently.

However, ensure that you come up with something that makes your brand stand out in the market. Try to make your brand unique by creating distinctive design elements that help get the customer’s attention.

Bakery Shop Logo Design Inspiration =>

Dentist Logo Design Ideas =>

Photography Logo Design =>

5. Choose your Design Style:

Once you complete the initial four steps, you’ll get a clear idea about some inspirations, and it’s time to translate these into designs. Different kinds of elements become effective here, from colours, graphics, shapes to fonts. Segregating each aspect and how it can help in your brand logo design will guide you to hold things gradually than getting astonished with the complete design all at once.

While thinking about your logo, the initial step is to pick the appropriate design artistic for your brand. Remember that there is no particular style suitable for everyone, only what’s the best for your brand.

Retro Logo Design Ideas =>

Minimalist Logo Design Inspiration =>

Creative Fun Logo Design => 

6. Find the right type of logo:

Apart from the overall style, you need to choose the right types of logos before creating the design. You can opt for the one that outfits your company name or overall artistic best and unite them to create something unique.

There are different types of logos available like Letter marks, Wordmarks, Pictorial marks, Abstract logos, Mascots, Combination work, Emblem, etc. So, it’s the choice of designers on which one to implement based on the segment and market.

Monogram Logo Design Inspiration =>

Creative Mascot Logo Design => 

Best Combination Mark Logo Design =>

7. Pay attention to Colour:

Colour is an essential reflection of your brand identity system. It has a remarkable impact on consumers’ emotional states. Colour can generate emotion and summon a brand association. Colour in branding is also essential as we can easily relate it with our life experiences and cultural alliances.

You don’t need to adhere to a monochrome logo with one colour; you can utilise several colours in your logo to convey a complete brand colour story.

8. Pick the right Typography:

Typography plays a critical role in the success of a brand logo design. Enhancing typography leads to optimising accessibility, readability and overall graphic balance. That’s why choosing the correct typography is an essential step in every design task.

Good typography helps in providing an appropriate direction and voice to the logo. The choice of typography essentially influences the targeted audience and may help to convince the right emotion.

9. Communicate with your designer:

You must have understood the necessary style points from all the steps mentioned above, so now it’s time to approach and communicate your concept with a designer. There are multiple ways to find a designer and get a logo, from freelancers to a professional brand logo design agency. Ultimately, it’s your choice to decide on the quality and productivity you want from your brand. It’s always effective if you approach the experts in this industry and get work done for your brand.

However, to ensure your design executes perfectly, you need to communicate clearly with your designer by giving a clear brief. Make sure you provide them all the necessary information about your brand to create the best unique design on that basis.

10. Evaluate your logo options:

Once you finalise a design option, evaluate it clearly. Compare the designs with other options given; if you are satisfied with the logo fully but need minor rectifications, you can get it done from them. Evaluating the designs always gives you better exposure to thinking from different perspectives and coming up with new ideas.

You can also ask your friends, families, other groups to give their input which enables some more creativity to get added into it. Thus, after evaluating each element, you can confirm the final logo and use it as the icon for your brand.

Now let’s discuss some of the professional tips that help while creating a logo design:

Secret Tips for professional Brand Logo Design

1. Don’t forget about Black and White:

When creating a logo, it’s always recommended to follow the black and white concept before implementing colours. Using colours afterwards will give you a better idea of how the logo will look like.

The best method is to take a pencil, sketch the concept on paper, and observe the shape or other important aspects. Once you are in the stage of confirming the logo, you need to determine whether you should add shades or keep it simple as it is now.

2. Don’t get Wordy:

The wordiness doesn’t go either with marketing copy or in logo design. Just imagine some logos you get attracted to the first time and still remember. Those all would be simple, which made you recall it in the current time. Therefore, your logo needs to be simple or elegant.

Separate the brand name from the icon, choose fewer words and give focus to the logo itself. For example, brands like Starbucks, Burger King, use their brand name in the logo. Some other brands like Volkswagen use the letters “V” and “W” as their logo design. Once you follow the attributes mentioned above, you can develop an eye-catchy creative logo that is unique for your brand.

3. Don’t blindly pick Colours:

Another vital element to consider during the creation of brand logo design is the colour scheme. Do not blindly pick colours just because you think they look nice; it is probably not a good approach. As colours have the potentiality to communicate, it needs to be chosen with care.

Some companies won’t use simple colour combinations, but they still execute it professionally with the help of research. So, choose the colour according to the nature of your business, type of products and other necessary elements.

Also Read: What is Branding and its importance for Indian Business?

4. Don’t Use Too Many Colours:

As discussed above, regarding the utilisation of colours, it is also important to ensure that you don’t input too many colours in one logo. A brand logo design needs to be simple to get it easily visible to the audience. It’s best to consider that your logo design needs to be straightforward and not be a complex painting.

The different examples include McDonald’s, which uses just two colour shades, i.e. red & yellow and Starbucks, which uses the combination of green, white, and black.

5. Don’t Fuse the Images and the Text:

You might think that a logo is a combination of images and text, but if you can make discrete the image from the text, it’s the best option. In the current digital world, images play a significant role in catching attention.

In brands like Toyota, the text is the image also the name of the brand and symbol are separated from each other. A design should reflect this symbol as the company’s identity to stand out and obtain brand awareness.

The brands like Pepsi use their logo even without the company title, and people still recognise what beverage it represents with the help of its logo.

6. Don’t Choose a Bad Font:

Picking the right font is an essential decision a designer can make regarding implementing a logo. There are many cases where the logo didn’t get attention just because of a poor font choice.

Finding the absolute font for your design is majorly about matching the appropriate font with the style or nature of the icon. However, this can be tricky; if the match is really close, the image and font will engage with each other for attention. But if they are the opposite, the consumers find it difficult on where to focus.

The central point is that give out the right balance, which compensates both the target. Remember, every font has its own identity and nature; if the typography you’ve chosen doesn’t give out the image’s attributes, then the brand’s entire message will flame out.

7. Never Use Clip Art:

When designing a logo, you might have to figure out the right graphic in clip art. Though the task is easier and more economical than you ever thought possible, there are specific problems:

Suppose you try to develop your brand identity with a new logo, but someone else could do the same concept with the identical art. In addition, such clip arts can’t be trademarked and become a burden after time.

Thus, clip art can be engaging and cute, but it’s not the ultimate option for a professionally designed logo.

FAQ’s

Q1. How much does Brand Logo designing cost?

Ans: You can get a Brand logo design free of charge to thousands of rupees; the final choice is yours – on deciding the best option. You can develop a logo as DIY with the help of tools or applications or approach a freelancer or the experts in this industry, i.e. a professional logo design agency. The cost differs from segment and the quality of design you need for your business.

Q2. How much time does it take to design a logo?

Ans:  The time of creating a logo from scratch depends on the experience of the designer. However, the process includes are research, sketching, converting to 3D, revisions and final output. The more experience the designer is – the more easily they get your ideas and execute the design.

Q3. Should I Hire a Professional Logo Designer?

Ans: If you need to create an attractive or eye-catching Brand logo design that makes your brand stand out, you need to get it done by a professional logo designer. You might think you can go through tutorials and create them by yourself. But you are losing time and wealth while going after this also will not produce a better result. Therefore, it is recommendable to consult a professional logo design agency to help you create a professional logo.

Q4. How to find a good Brand logo designing agency?

Ans: You need to research the best designing agencies, visit their sites, understand their visions, have conversations with them and evaluate whether they are the correct choice for creating your design. A good logo designing agency can definitely understand your needs, help in giving more ideas and provide you with better results.

Q5. How to identify if the logo design is good?

Ans: After creating a logo, you need to evaluate it from different perceptions, especially from a customer point of view. Make sure that the designed logo is simple, scalable, memorable, versatile and relevant. If you find all these elements in a logo, you can consider it a better option for your purpose.

Conclusion

A creative logo design is an essential element in creating a unique brand identity for your brand.  No matter what sector you are in, a professional brand logo design is crucial to get attention in the market. Many entrepreneurs initially do not find the importance of a logo and enter into the market with a distinctive logo. As a professional designing agency, we have come across many situations where the brand fails to get the pitch and re-branding as a whole.

So, you need to research a lot before approaching someone and realise that it’s not an expense but an investment that will be the main centre of your brand. If you have any concerns regarding the importance of brand logo design or creating it, you can approach the LogoPeople team. We can give you the proper guidance with real examples that helps in building confidence in the development of your brand.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.