8 Business Logo Design Trends 2021

When we go out to purchase clothes, we always hear salesman saying “ I will show you all as per the latest trend” and we happily go through it because we also want ourselves to keep updated as per the latest fashion and market.

Same goes with a businessman to apply customers and to stay trending as per the newest advancement, they need to keep aware what is going on in the world of logo industry and how we don’t lose out on any new thing.

Increasing competition, changing customer preferences, changes in the market everywhere has increased more challenges. Trends are essential in logo design because the logo act as the acceptable face of your branding. If the company miss the race, it loses the chances for significant success right away, affecting brand awareness and hence profit.

Along with designers but also all team members of any company follow the logo design trends 2021.

 To make it more easy LogoPeople agency has noted down below a few significant trends of 2021 so that you stay in the right direction from the start.

Also Read: Top 10 Logo Design Trends That Will Dominate 2024 and Beyond

1. SVG Animated Logos 

With the increasing advancement and technical up-gradation, people will love to see more into the animated version compared to a static one. The powerful SVG animated logos are the best way to create distinct and powerful image formats for the brand.

SVG (scalable vector graphics) is superior to pixel graphics in terms of scalability and excellent image quality with resolution independence. An SVG image will look super crisp on any screen resolution, no matter how much you scale it up. Whereas GIFs—a raster image format—do not.

SVG animated logos aligned with an alpha channel; hence, they do not suffer from any problems when they are used on different background shades while the user can control them without any hacky approaches.

2. No Symmetry 

People majorly admire honesty and realistic approaches today as they hate fake or unreal commitments or promises.

Being symmetry can be too perfect for the real-life scenario; it can be repetitive and undesirable connotation for brands which will communicate at high levels of enthusiasm and excitement.

“For exciting brands, both financial valuation and consumer evaluations increased as logo design becomes more asymmetrical.”

If you look at nature, there is an object having its perfect shape or balanced elements, but they look beautiful.

A vibrant or lively asymmetry logo design will be a new trend while people value “perfection in flaws” and diving in it will keep you dominant in 2021 logo industry.

3. Geometric Shapes 

Managing to mix the simplicity of block design with the depth, gradient effect of 3D, and shadow will be in demand in 2021. Deceptively simple and alluring it gives ample scope for creative and imaginative creation of logo design.

The innovative art of producing something ingeniously memorable from basic shapes, it’s something to look out for in 2021—simple flat shapes but not simple design, abstract, and confident.

The use of geometric symbols will not focus on their activity but will narrate why brands specialize in a particular product or service.

4. Hand Drawn Logos

Looking at the opportunities in modern technologies, it’s possible to develop precisely as the hand-drawn image. But the small details, which make these logos look real, will be lost.

Hand-drawn is illustrations that make it possible to represent the creative space for designers to expand their horizon with the brand idea more precisely. These logos look more detailed and complex than the logo with icons or fonts.

Industries such related to kids, sports, restaurant business or entertainment, then hand-drawn illustrations will be the best idea for the logo.

Also Read: Logo Design Branding with Flavor of Indian Culture

5. Intellegent Negative Space 

Smart and unique logos have always been in demand and 2021 is no different than that hence negative space logo with creative touch will be in trend. Cross of letters, removal of letter elements, building ambiguity are some new features in this type of symbols.

Playing with the colours and font style logos are made to look stand out from the crowd developing its own distinct identity in the market. A hidden message with innovative minimalistic logos will grab the attention of viewers hence, smartly replacing symbolically from letters or text.

6. Overlapping Features

The overlapping element in the logo is filled on Dribbble with bold colours & overlay effects Logos. It shows the connection between factors increasing the depth and dimension of the image. It’s going to be the next big trend in 2021 with a mix of gradients & blend options.

There can be new technique in the world of overlapping such as:

• Same text in different shade
• Combine logo elements
• Overlap one shade with another

Overlaying is an effect which will make your logo design eye-catchy, attractive and yes this trend will stay for longer so get notch with this element in your logo design.

7. Retro Theme is back 

Retro design is slowly coming back on logos as it captures the attention due to exquisite pattern with the use of random art strokes.

Instead of vintage logos, 2021 year will be about modern retro art in a combination of old heritage with contemporary approaches. Hybridity will be new to take the consumer back to the old days without losing to today’s essence also.

The use of retro design in various spheres is a great way to make it clear that you have respect for traditions.

Retro will be in demand due to:

• Dimmed colours which will be in trend 2021
• New typography connection with emotions
• To render the nostalgic feel
• Minimalistic shapes in trend

Majorly the industries such as coffee shops, showrooms, pubs, salons, logistics, rental business and construction will focus on this trend in 2021 for their logo crafting.

8. Muted Colour Palates 

They are vivid colours that have had their edge taken off with an infusion of white, black or a complementary colour.

Muted colour palettes have started gaining its share, and in 2021, it will take over the graphic design world due to its more authentic feel and emotion. Many years of bold and bright colours, people now want something a little more relaxed, comfortable and understated; and these colours feel safe, secure, even nostalgic.

Logo design assets feel genuine and satisfied because of those muted colours. Muted colours throughout all of their visuals, it fit their health-conscious brand as they give the vibe of natural and organic products.

CONCLUSION

2021 is going to be very exciting for both logo designers and consumers the personality of the brand remains the central point of focus while crafting a brand logo. You will get to see a lot of creative illustrations and valuing of emotions for a better connection with the audience.

Keep track on change of market and analyse competitors more actively because there are many new trends along with above mentioned so stay yourself aware of industry on goings and latest news.

LogoPeople is one such branding agency who values the latest information and ensures to keep you ready with a competitive advantage for the year 2021. Connect today so that we can help you to understand your current logo/new logo requirements to venture in the market.

Author

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.