Tips to Create Delicious Coffee Logo Designs

Though India is known as a tea-drinking country, the last decade has witnessed a constant change in the loyalties. From the world’s top coffee brands to many new birds, thousands of coffee shops have rooted their base across the country, and coffee consumption has almost doubled in quantity.

During a national survey, 53.51 per cent of citizens of India stated they drink coffee daily, especially young Indians, who were the earliest converts. With more sources to boom the Indian economy, the youths have adapted the café culture, making coffee houses a famous hangout spot.

If you plan to create a brand identity for your new coffee shop, building a logo design may look like a difficult task on a small scale. It’s because your logo needs to apprehend a few simple elements and communicate your identity in the best manner.

Designing a distinct, natural, and efficient logo is a portion of creating a solid brand that sets you apart from other coffee brands.

Things to Consider When Creating a Logo 

Now let’s discuss the significant elements that need to be considered for creating an effective coffee shop logo design:

1. The Message Behind Your Logo:

Before sketching your logo design, you should be clear with the brand message and how to express it to your potential customers. Are you focusing on a nostalgic throwback concept or a socializing place for a hangout? You need to indicate nature through the message and execute it in the logo.

Also Read: School Logo Design that Inspires Students

2. Research that works:

It’s essential to have considerable research before starting into logo design. To decide on the size, symbols, fonts, and colours, you need to have a strong vision of how to incorporate these ideas into a logo. Analyze your purpose and research that segment.

Understanding both direct and indirect competitors will help you understand how your logo needs to be. For example, researchers stated that according to human psychology, red is a colour that enhances your appetite and makes you feel hungry, which you can see executed by many brands.

3. Choosing your Colour Scheme:

Your logo’s colour scheme communicates much more than your vivid personal preference. Different colours and shades create distinct emotional responses, so you have to go with the option that the human eye responds at the earliest. For example, blue is used for calm, while red with energy and passion. Simultaneously, black is sophisticated, while yellow is used mainly in kids or youth-targeted products.

4. Choosing a Font:

The font you choose for your logo must manifest your brand’s action and personality while creating a prompt positive emotion in both existing consumers and people who are coming for the first time.

Remember that your logo will be implemented on all graphic materials and marketing collateral, whether printed or digital. Also, ensure you avoid complex, tangled fonts that do not discharge well across different platforms.

5. Symmetry:

Whether you’re placing your logo or symbol or both, it is essential to ensure proper symmetry. Your logo needs to be appealing and satisfying, and it needs to have a good flow together. Suppose, if a part of your logo doesn’t seem fit, it can break the whole logo completely. (source)

A symmetrical logo builds a sense of balance. It’s essential to have an equilibrium and proportion in your design. Even the form of symmetry is found everywhere in nature and is the primary reason for the beauty of the universe.

Tips to Design a Delectable Coffee Logo

Let’s have a look at the top tips for designing a superior coffee shop logo design:

1. Concentrate on what distinguishes you:

Coming up with effective coffee logo ideas will be difficult if you fail to realize what your brand’s uniqueness in the market. For this, it’s essential to look around at your competitors and analyze what makes you uniquely different from them? Why do people need to approach you, and what distinct consumer experience do you provide?

Also, try using phrases and words that define your brand identity and placement. Check whether your coffee shop is coastal or spacious? Whimsical or bright? Elegant or Bohemian? A distinction can be straightforward if it’s accurate.

2. Tell an engaging story:

Visualize the story behind the development of your brand to ponder strong symbols. What imageries or shapes will come to your mindset when you deliberate about your brand values and origins?

Try to implement your engaging brand story in your logo design with some elements of art to generate trust among customers. Some of the essential questions you need to consider while creating the brand stories are the brand journey, product experience, brand message and brand identity.

3. Look for Inspiration in your Company’s Name:

The effort you place into creating a substantial business name should pay off when you design a coffee shop logo. If your company’s name is distinct or unique, it’s a good source of differentiators.

Some of the points include, does your company name contain good wordplay? A name like Lucaffe is a play on the coffee and gives a clear picture of coffee beans. An effective brand name will allow your consumers to realize what you are as a company and what to expect from you.

4. Play Around with Colour Schemes:

Picking the right colours is critical for coffee shop logo design. You should create positive connections with the product and need to neglect colours that express the wrong message. For example, tan and brown are the common shade used in the particular segment.

Eventually, your brand imagery and utility should reflect your colour scheme. What elements describe your brand, and how do they interpret colour and emotion? A single colour can be used as the best for a coastal-themed café. Suppose that if you’re using multiple colours, make sure such combinations pair together. Mostly, you can use one colour to stand out than using secondary colours.

5. Pick a Logo Style:

Pick a logo style that complements the tone of your brand. For example, a rough texture and neutral colours go well with inherent logos. Having a detailed look at logo styles while brainstorming can help you pick an artistic to shape your design.

Some of the common styles for inspiration include:

• Wordmark: Logos made using monogram or word
• Pictorial: Logos made using graphic pictures and symbols
• Abstract: Logo concepts that aren’t real objects
• Minimalist: Logo made of basic shapes and colour schemes

You need to choose the logo style that meets the segment and target audience.

6. Create your own Typeface:

Just as other components of your brand, the typeface should hold on consistent with your identity. Whether it should be bold or thin? In caps or lowercase? Hand-drawn script or simple lettering? Ensure your font must be simple, elegant and can be easily readable. A complex font will be hard to replicate for different sizes.

Altering a typeface is one of the straightforward ways to stand out in the segment. When you visualize topmost brands, you can analyze the changes in height, width, spacing and other elements to personalize their wordmark.

Wrapping Up!

By following all the elements mentioned above, you can create an effective logo that is a strong symbol of your business identity. As a coffee shop owner, you are witnessing an environment meant to conduct joy and create fond memories.

You need to transform all these emotions into a fun logo design that, by implementing the suitable graphics, fonts and colours, can rapidly open the hunger for your sweet traits and ensure a good time.

If you are an individual who is thinking of creating a new business identity or are stuck in the process of remodelling and rebranding, you can reach us. We would like to help you in creating the best logo design for your brand.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.