Why Custom Logo Design Company Cost High?

Designing a logo needs a good amount of creativity and professionalism; therefore, a custom logo design doesn’t occur with a price tag. Before getting into the blog, I would like to share an experience I had recently.

On the last day, I was having a conversation with one of our clients. They were fascinated by our services, thus connecting us to know more about our organization and how we professionally implement logo designs.

As the discussion came to a striking point, they ask the regular inquiry, “How much does a logo design cost?”

It is a typical question that every company faces, but each client’s response differs according to their knowledge and understanding of the efforts or worth of such logos. Some react, “holy crap, your charges are costly”, while some really understand the worth or benefit of work implemented by professional logo design agencies.

In this article, we are not focusing on organizations that acknowledge the significance of the brand or the execution process. But, I hope this will really change the mindset of those users who anticipates logo design is just merely about artworks that any individual can create.

As a professional logo design agency, we have successfully created new milestones for the last 18 years. We were privileged to design logos and brand name for thousands of Indian and international organizations.

But as an entrepreneur, I can realize that people like you get astonished while investing thousands of rupees for just a simple logo. Many speculators bounce back when they acquire a quote to design a branding or ad agency logo.

Logos varies from free to tens of thousands of rupees; however, we all know about logos that fetch businesses and government authorities millions of rupees. For example, the most leading fantastic drink brand in India, “Pepsi”; though, their current logo is not distinct from their previous one. But they ended up paying 7.3 million rupees. Thus, the crazy range of prices can be hard to explain to a normal mob. (Source)

Why are logos so expensive?

Most individuals claim that they can design their own logos. But how they generate them is what you make amends for. Once you get into the back-end process of developing a logo, the efforts and teamwork required to create a custom logo, you’ll realize the worth of the said payment.

A logo design can be expensive because the procedure of acquiring an excellent logo requires time and talent; also a distinctive logo can assist an organization in triumph.

A proficiently designed logo is the outcome of a procedure called a design funnel. The main benefit is that many ideas are streamed into the top of the tunnel to appear at a magnificent design in the end. Thus, more work than expected that advances into a logo design can be valued when looking at the result.

Always remember that receiving a logo designed for your organization is not a matter of cost. It’s speculation that will give you ROI and a lot of other benefits.

Most of the logos have some story behind them. For example, the logo of Domino’s Pizza doesn’t symbolize a random domino. The three dots in the corporate logo represent the actual Domino’s Pizza restaurant, and the initial two represent the franchise locations launched afterwards. (Source)

Also Read: Premade Logo Design for Indian Business

Some take it as Investment and Others as Business Expense

As we discussed, not all logos are expensive. From DIY to freelancer, there are many options for an entrepreneur to get a logo designed inexpensively. An expensive logo may be suitable depending upon the stage of the company and their capital.

These cheap options are suitable if you are unsure about the market’s future or analyzing the investment market.

Investing in a professional logo design will strengthen your brand overall, and you will get the proficiency needed to make it the sole that can last. Good logos fetch what the brand is, but substantial one will prevail all over time.

However, if you visualize a logo as simply an incredible logo shape and several texts in a delicate font, reimbursing thousands of rupees is stimulating.

Why Logo Designed by Companies Cost High?

I hope this would be one of the essential concerns or doubt you have in your mind. You might be wondering what empowers brand design agencies to charge incredibly for such a simple piece of design? Yes, it is a normal thing that everyone goes through while receiving the quotation.

At first glance, an excellent logo designs might seems simple that it would not take that much time to design a logo. However, honestly, a professional graphic designer needs only a few hours to create a final logo design.

Nevertheless, they achieve this result with their experiences or background research, thousands of ideas, and dozens of substitute logo designs to come up confidently at that final design.

While the final outcome is prompt and effortless, reaching that properly designed logo requires considerable time. In professional terms, this process is known as a design funnel; the more designs you implement into the top, the finer chance you have at a great result.

For example, while we were rebranding for one of the top FMCG companies in India, we had almost 30+ logo ideas, 15+ logo concepts, 7 developed concept logos and 1 final logo.

A professional logo designer pervades more effort or time to realize or understand the client’s taste, perspectives, or vision and what elements the logo should indulge in to get the business’s success. The designers also ensure that both the client and they are on the same page at each design progression.

Typical Logo Design Process Any Good Logo Design Agency Follow is:

1. Discovery Session

In this initial process, we’ll discuss our company details and share our portfolios with the client. Once they are impressed with our designs, we’ll align a meeting with our clients to discuss each aspect in a detailed manner so that they get to know how professionally and customize we handle each project.

2. Research

Before we get into a project, the primary step is to run a survey in the market just to analyze the client’s businesses, who all are their competitors, and the ideas the client has in their designs. These surveys help us put us on the same page and create a perfect, outstanding logo according to their taste also preference.

3. Creation of Ideas

Creating ideas is important because it entitles you to enlarge your ideas beyond your current spectrum of thinking. As an agency, we believe in expanding each project by more questions, variables and ideas before starting the refinement process. Also, creating such designs requires some time, which finally results in getting the magic formula of logo design.

4. Polish up the idea

Once we are done with the one design, it’s time to polish your idea. We look into each minute element and play more with the designs to ensure it works adequately in this process. It’s always essential to reframe or polish your ideas to get the best result for your logo.

5. Create a Presentation

After polishing the ideas, we create a presentation and indulge all the designs effectively. Each logo has a concept behind it; therefore, while implementing the logo into a presentation, we describe the meaning behind the logo. We also try to implement the story in the logo and show how the logo acts in the real world.

6. Pitching the design

Once we pitch the design, we align another meeting with the client to visualize the idea and present why this logo is designed for their company. The session helps the client and our designers get their feedback and some time to think about it.

7. Follow up

We give the clients some period to analyze our designs, after few days, we’ll follow up with them to ensure they are delighted with the innovative ideas.

8. Approval/ Disapproval

If the client approves it, we’ll refine it and release the final files; otherwise, we will rework new creative designs and come with fresh, inventive best designs. Our main intention is to persuade our customers by giving unlimited designs until they are satisfied with one design. Therefore, you can change it many times till you get the final result.

9. Final Files

Once the client approved the designs, we’ll release the final files in the format which they are suitable.

10. After Sales Help

Even though we release the final files and are done with the project, we are always there at client needs for their deigning related work or any requirement in the future; we are always honoured to help them.

Is Logo Truly An Asset For Your Business?

Your organization needs to attract the consumers at their first impression. The aesthetics of a brand has affected how possibly a consumer is to engage.

A well-designed professional logo helps generate an identity in the market and leads to an increase in sales. A good logo is a sign most consumers observe for selecting a company to associate with, distinctly when they invest their wealth in a company.

For implementing a professional logo for your organization, the usage of opulent patrons is an essential factor. When you observe the top companies, they all have simple and elegant logos.

An adequately designed logo is truly made customize. A professional designer will create each logo from scratch, designed expressly for the distinctive qualities of the organization. Moreover, unique logos can be protected by copyright. If you desire to go further, then you can even appeal for a trademark.

Thus, a logo is truly an asset for your business. Create and utilize it appropriately for that you can contact us anytime. We, LogoPeople, are in this sector for more than 18 years, satisfying thousands of clients both locally and internationally.

Some Inspiring Custom Logo Design Inspiration

How cheap Logo Can Hurt Overall Business Reputation?

When an organization doesn’t focus on creating a logo that can nail in the market, they come up with an expensive rebrand in the future.

Companies with inadequate logos need to confront an uphill battle. Such companies face troubles while attracting clients, sales, donations, talent, etc.

Clients might think that the company would not take their project correctly, or it’s a short firm that does not grasp their project effectively.

They even contemplated that they are not even enthusiastic about investing in their own purpose, so how could we trust their quality of work. Moreover, such companies will go through a very costly rebranding process in the future.

Remember, acquiring a professionally designed logo costs you thousands of rupees on the front end, but replacing a logo will cost tens of thousands to lakhs of rupees. It requires more time and expense to replace the existing signs or materials, etc.

Conclusion

Thus, I hope you understand the importance of a professional logo for your business, therefore create a professional logo thoughtfully in a professional manner, irrespective of your capital.

The logo of your organization has the prospect to make or break your company. You need to ensure that the process is done effectively, even if you cannot work with the best designers.

You can even approach an amateur by creating a great logo design. A neophyte can smack a good design every so often, where a pro strikes it out of the park every time. If you are operating with an amateur designer, then it is on you to make sure you guide them properly, convey the right message and wage enough to propose multiple designs.

However, if you have enough budgets to work with a professional designer, you should utilize it in an effective form, even though it cost you more than other sources. If you want to build an identity of your own in the industry, the logo plays a significant role in achieving it. Thus, if you want to achieve an excellent catchy logo, then you can connect us anytime. We, LogoPeople, are glad to serve you and help you create the best logo for your venture.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.