Indian Dentist Logo Design Inspiration 2021

Health industries in India have been around for a long time- some would claim for thousands of years. Branding, however, is a recent phenomenon that has come with changing times, and especially with the advent of the Internet. While branding has permeated into the large hospital chains, the dentistry sector is still open for business.

There exists a large market in the dental industry in India because, to put it bluntly, the sector has not attained its full potential yet.  Approximately 12,000 to 15,000 practices start in the country annually, and most of them are small privately-owned clinics. So, if you’re looking to stand out among the competition, branding, and by extension logo design is the way to go.

If you’re a young dentist just starting or a veteran who is familiar with the practices in the industry but wants to start on your own, we would suggest that you keep in mind your competitors and their activities in mind when promoting your business.

Promotion and branding go hand-in-hand- you need to build your company from scratch. Besides the services and equipment you provide, you must develop your brand so that your values reflect in how you present your company to the world.

The first aspect of your promotional strategy is your brand logo. Your logo is the first thing anyone would see once they come across promotional content for your brand. It would help if you remember that when the customer first visits your logo, their reaction will primarily be emotional by nature. You must ready your logo in a way that appeals to the customer’s values and aesthetic sense.

Creative Dental Logo Types to inspire you 

Many traditional and non-traditional ways exist to go about making a dentist logo design. You’d want to keep every symbol associated with teeth in your mind. That does not mean that you overdo it and make it blatantly in-your-face- a certain sense of aestheticism and subtlety needs to be followed, just like any other industry.

Here we have a list of creative dental logotypes to make a memorable dental logo.

1. Tooth logos

Teeth are the first thing we think of when we hear the word dentistry. After all, each and everything you study when you’re a dentist is based around teeth. So, it is obvious to want to include them in your logo- but you should know that by doing it, you’re putting yourself in the shoes of your competitors, many of whom will attempt to do the same thing.

But don’t be afraid to include them because there are plenty of ways to go about making logos that feature teeth.

You can use teeth in logos by using

1. Geometric Teeth

Geometric designs are attractive, eye-catching, and sophisticated. You have to admit that a tooth isn’t the most aesthetic thing around- a geometric shape that resembles teeth can push it past the edge and make it symmetrical- symmetry is aesthetic by nature, and going this route is a safe option.

An example would be Ranjan Dental’s logo that has a tooth within a circle. The white and green contrast alongside the 2D design gives it a flat, symmetrical look.

2. Playful Teeth

You can also use teeth to make playful and friendly logos that attract customers solely because they seem approachable. Customers going to a dental clinic expect the best services, but there is also a fear about whether the procedure will be painful or not. So, if you manage to combine sophistication with playfulness, then you might make the customer think, “Hey, this is not as bad as I imagined”.

Cosmodent India’s logo has the Indian flag painted across a tooth- the bright colours and familiar associations with the flag create a sense of comfort to anyone who looks at the logo.

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2. Abstract and Watermark dental logos

Images are not always needed to message across: sometimes, a well-placed and prominent textual logo can do the trick.

If not purely text, abstract symbols that do not directly tie into the image of a tooth can also help to push forward the feeling of your brand.

The Sterling Dental Clinic in Delhi NCR has four rows of text arranged on top of each other with a left alignment. The teal green colours and prominent font gives it a sense of authority and sophistication that is unusual and different.

3. More-than-just-a tooth logos

You can use a tooth image in combination with other elements to put forward more information about the company than just the image of the tooth. It can be about the geographic position, customer focus or another specialized feature.

Remember again that the tooth shape does not have to occupy the foreground of the logo: it   can occupy the negative space in the logo to hint at having layers of meaning to it subtly.

World Dental’s logo has a globe with a tooth in the middle of it. It uses all of its symbolism to push forward the message that not only does it want to provide dental services, but it also is willing to use world-standard industry techniques to provide those services.

4. Logos to make you smile

Some people come to the dentist to get a tooth checkup; many others come for tooth ailments and illnesses, but for most of them, the goal is to have a glowing, bright smile.

You can, of couse, display the result in your logo because it will make the customer reassured and confident about the product, making it easy for you to promote yourself.

Signature Smiles does this well- it incorporates the image of a bright smile highlighted by red lips- communicating the promise that the brand provides- that the customer will be assured of a fantastic smile.

5. Orthodontists and Surgeons

Reputed clinics often have a catalogue of orthodontists and surgeons advertised just as much as the logo itself.

Use this to your benefit- incorporate them into the logo. Having universal symbols of healthcare attached to the logo is an excellent way to make sure that the clinic follows the best industry-standard practices.

Septodont’s logo has a tooth crossed by a white stripe that runs horizontally on a background of  red. It is an innovative way to create the red cross, making it easy for the viewer to understand their practices.

Also Read: Photography Logo Design for Indian Photographers

Dentist Brand Design Tips by LogoPeople  

The dentistry industry in India has shown a lot of stagnation in terms of branding. State-of-the-art facilities have enjoyed their businesses run on reputation and word-of-mouth methods. Those who have been present in the industry have maintained their businesses because they have been relevant for a long time.

But the recent pandemic has made sure that only reputation is not enough to stay on top of the dentistry food chain. People have been taking recourse to online methods of finding solutions, and in the process, they have encountered a wide range of available choices.

Because the human mind works emotionally, a logo can make the difference between one brand and another because it can adequately communicate its values and brand message.

Today, it is more essential than any other time to have an attractive brand logo in the digital age- we as a Logo-making agency can give you a few tips to make this possible:

• Please keep it simple: Do not overcomplicate your logo. Simple industry symbols like the tooth, toothbrush, paste, floss are enough to communicate information without being too overwhelming at first glance.
• Do not hesitate to look at your competition: Your competitors have been successful in the business for a long time, and there must be something iconic about their designs. You should not copy them completely but include elements from their design as inspirations for your own.
• Don’t forget an attractive tagline: A short, powerful message under the visual element of the logo can reinforce the news that the company is trying to send.
• Keep in mind what your consumers want: Brand design is not just about your values but also about your customer’s values. In this case, your ethics have to align with theirs, not just because it is beneficial for you but also because it will help build a relationship in the long run. Being aware of what the customer wants and your speciality in providing a solution can enable you to make the perfect logo.

Things to Keep in Mind While Designing a logo for your Dental Clinic

Designing a logo for your clinic cannot be haphazard and all over the place. It should not look like a piece of modern art- it needs to be concise, uncomplicated and straightforward.

Here are some elements of design you should keep in mind throughout the design process:

• Colour: Using white is a must when designing your dentistry company logo- it is the colour of teeth, and white symbolizes healthy teeth. Healthy teeth are the goal you are going for with your company- you cannot do without the colour white. Be careful about the usage of more colours, however, because a lot of them are unnecessary. Ideally, you would want your logo to have only two colours with a particular gradient- look at India Dental Clinic’s logo, which only has white and blue colours to make the text prominent.

• Layout: Be sure to make a well-spaced, transparent logo that makes both the text and image visible. Clustering information together can lead to undesirable results- consider using vector art for its clean designs or use minimalist lines to get your message across. Whatever you opt for, clarity has to be your primary objective.

• Typography: The fonts you use can set the mood for your logo- you can use comic fonts to appeal as a specialized pediatric dental care institution, or you can use sans-serif fonts for a more sophisticated, sterile feel. Whatever you decide will be based on the areas you specialize in.

• Symbol: As discussed above, the symbols like teeth, brushes, floss can be used as universal symbols to depict what you do. Don’t be afraid to incorporate other symbols of the medical world as well- these include the red cross, crescent and crystal, or the Rod of Asclepius. Use them in combination for a more significant appeal.

• Special Features: You can specialize your practice to cater to a specific demographic- some of them are

1. Orthodontics
2. Pediatric Dentistry
3. Periodontics
4. Prosthodontics
5. Cosmetic dentistry

Including them in your logo can help people seek out your practice much more quickly- no longer will they have to look through different brands categorically- your brand will stand out because You would tailor it to their preferences.

Conclusion  

A study offered by Goldstein Research has forecasted a growth rate of 10% for the dental industry in Asia and 7.34% CAGR for the Indian dentistry industry in the time period of 2017-2030. India is forecasted to be the market leader in the dentistry industry in this time period.

The health industry is suffering from over-saturation, but the dentistry industry still has large margins for growth. Even though there are plentiful options available to the customer, there is still a need for easily accessible specialized services.

Your services can be only so much different than your competitor’s, so it is essential to brand your business in a way that captures consumer attention. Once you have it, your logo will become a symbol of trust and confidence in the industry, and you will start getting ROI at a rapid rate.

The dentistry industry is not known for its path-breaking logo designs, so this guide can help you make the best of this particular aspect of the business. If you feel like your graphical capabilities are not up to par with industry standards, our expert logo makers are always available to help your business along the process.

Seventeen years of industry experience and thousands of satisfied clienteles scratch the surface of our abilities. Our goal is to push businesses like yours to the forefront, and we can confidently say that you can rely on us. Connect with us today at www.logopeople.in to polish your dental business into a bright future.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.