Creative Food Logo Design for Inspiration

Food is something we interact daily from buying groceries from the supermarket to opening the fridge; we see a lot of food brand logo. A good food logo design is required to reinforce your restaurants or food brand identity; hungry customers will feel like they know more about you and feel more comfortable buying from you.

Food logo design will always make sure to connect with the audience, increasing your brand visibility as well. As people will recognize the logo, they immediately understand what type of food they are looking at and what products they provide.

For example, Mac Donald’s has a very successful logo. The golden arches are usually spotted a mile away while kids are asking for a Happy Meal or adults relishing French fries. Logos are also easier to identify while driving and looking for a place to eat when compared to reading restaurant names.

How to design a perfect food logo:

1. Correct colour selection 

Colour plays a significant role in stimulating the hunger and the right attitude from your customers. One can use red to symbolize chilli if you are opening a Mexican place or golden brown to signify soft, crispy chicken if you are opening a local burger place. Similarly, yellow if your brand personality is cheerful and fun-loving. Use colours that customers can relate to meals.

2. Images and negative space 

Food logos look more appealing and memorable when black spaces are inserted cleverly. Enticing will add value to them.

Example: use mouth-watering pasta pictures in your Italian food logos.

3. Should look trustworthy

People need to trust your food brand enough to put what you have made inside their mouths.

That is why it is crucial to go with a logo design that looks professional and well thought out.

Also Read: Packaged Food Business in India – Complete Guide

4. Brand story and message 

Food logo should be approachable and hence, it should be a reflection of the brand story which speak the universal language of the product, but be nuanced enough to appeal to customers with your unique selling points.

The brand positioning should be communicated through food logo correctly to create a distinct brand personality and gain a competitive edge.

TYPES OF FOOD LOGO DESIGN:

1. Direct Logo Design

Show what you do is the policy followed by direct logos where they will display their core expertise or their product. It works well for brands that are not diversified in business and are known popularly for selling one famous product.

Example: Burger King’s two buns sandwich the bold, red and juicy brand name.

2. Tradition based food logo design

If your food is catering from ages and known for it from your grandparents then it is heritage rich food. Food which is known for the tradition, such food requires a logo which will represent its vintage importance.

Design that speaks of memories, curvy serifs, earthy tones, hand drawn illustrations and line shading will make it more familiar taste logo.

3. Vibrant and Bold food logo design

As name suggests this logo personality is very loud and confident. Usually seen millennial are attracted to these kinds of logo where illustrations and colours are bolder, communicating bold statement.

These logos are casual, fun and attract the attention at most.

Examples-  Fast food chains, snack brands.

4. Honest logo design

Increasing health conscious society people are very conscious about what they are consuming. Hence honest logo are real who will keep everything in front of you as open book showcasing ingredients will enhances the confidence of customers on brand.

Usually brands such as farm-to-table restaurants, sustainably produced items go for such transparent logo.

5. Less is more

Minimal modern food logos contain very little of everything: colour, image, text. Importance is given to the space between all interacting elements. These logos are clean, legible and easily digestible.

6. Restaurant Logos

The most challenging and tough thing about starting a new restaurant is deciding a brand logo for a restaurant which coordinates with the image you want to create for your business.

Catchy restaurant logo which stands out is what will attract a customer in the first place; hence when you plan to design a hotel logo, make sure you are aware of; What your brand stands for? What is the value proposition? personality?

The best way is to start narrating a brand story through your logo that enables to checks out if there is any particular ingredient or dish in your brand name that your restaurant revolves around? What sets you apart in your food? Is the food you serve a local or exotic emotion? Use your logo to build this narrative. Hence this will encourage customers to visit your shop and check out. For example, if your restaurant is offering vegan food or its brand USP that you promote sustainable living, healthy and incorporate this idea into your logo.

Some famous restaurant used images in logos.

• Tableware (spoon, fork, knife, glass, dish);
• Regional or speciality food ingredients
• Chef’s hat and apron;
• Kitchen utensils (saucepan, spatula, ladle);
• Oven, stove, etc.

7. Chicken Logos

Chicken logos should not be complicated; they should be easily recognised by anyone who notices it for the first time. Depending upon the industry it is used the designs will differ such as Abstract chicken in negative creative space, Flower shaped abstract chicken, famous yellow circle in which silhouette of chicken is sitting on the eggs, Badge style chicken in egg. Carton designs are also seen in these types where the chicken is wearing a chef hat; even line art designs look elegant yet beautiful.

8. Cake Logo Design

When we say cake, it consists of various varieties such as cupcakes, birthday cakes, pastries and depending upon your speciality you can plan customised brand logo for cakes.

The logo design should justify the personality of a brand such as elegant, premium, traditional, café oriented, bakes fresh cakes or even all occasion cakes depending upon the purpose and its trait the logo should be designed. The colours used are very soothing, such as pastels and white background creates a beautiful logo designing. A tagline which communicates a brand message with the logo would be the icing on the cake. Your brand logo should be a reflection of a celebration and a happy brand story.

9. Veggie food logo Designs

Veggies brand can be positioned as organic and natural, which targets health-conscious and overall healthy lifestyle people, while few can target kids. If it’s for kids then colours such as yellow, red should be preferred as they attach easily (red known for hunger, yellow for cheerful). Style of the veggies logo should also be very attractive and funky.

But if it is for bigger ones, then the logo should represent freshness, natural and healthy through its earthy, nature-oriented colours or images.
Suppose it’s specifically some veggies or individual veggies, then those vegetables should be highlighted through logo design. Logo template for natural food brands should be with olive graphics along with its benefits if possible.

If it is of vegetable juices, then realistic and appetising illustrations work well with major values on the front of the packaging and core ingredients images are shown.

WHY FOOD INDUSTRY NEED A GOOD LOGO?

1. GRAB ATTENTION

A good food logo quickly grabs viewers’ attention and communicates company’s core values in an interesting way

 2. CREATES STRONG FIRST IMPRESSION

This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate

3. MEMORABLE 

A good food logo will help people to instantly connect the sight of your logo with the memory of what the company does – and, more importantly, how it makes them feel.

4. BRAND IDENTITY

Food logo will play the role of telling a story that will influence customers’ emotions plain and simple. Colours, tones, fonts all of this is determined by the story you are trying to tell

 

5. COMPETITIVE ADVANTAGE

Because your company logo tells consumers why your business is unique this way it will gain competitive advantage also.

CONCLUSION:

As you can see, you need a logo; it’s a vital part of building a successful food business and brand.

To meet this need, LogoPeople has created strategies which are devoted to building your logo and brand.

Author

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.