Logo Design Trends 2021 for Indian Businesses

Its 2021 & the outbreak of pandemic all over the world has left businesses with unpredictable changes. At the same time, few companies had to shut due to lack of resources while few took it as a challenge an adopted new normal and started with new strategies during a crisis. Online platforms boomed, new opportunities have also lead to many positive opportunities in the business world, and one thing which still stands strong is Brand Logo.

The first thing what people observe in any company is its brand logo, and hence it should never be out-dated or less impressive. While last year was mostly about reinvention this year is all about innovations while few factors, which are strong stand strong, even for this year. Its 2021 and I am sure many of you are planning to start with new updates and changes so that you do not miss your league against competitors in the market.

Every year we explore new logo design trends in India based on latest style, audience, market and technical up-gradation and make sure to keep you guys aware so that everyone stay on right track and direction. Competitive advantage is always achieved only when you visit fresh and as per the needs of customers.

LogoPeople as a leading brand design agency suggested most popular logo design trends for year 2021, which you should start sooner or later, but you cannot ignore them.

Also Read: Top 10 Logo Design Trends That Will Dominate 2024 and Beyond

1.Minimalism

It is a kind of a trend that is not going anywhere sooner even last year it was in a boom, and the same will still sustain in 2021. It is very challenging to display your brand through minimalistic designs hence requires expertise to do so that it looks creative yet simple.

In India, there are a lot of rural areas where people are not educated enough to understand complicated or complex logos; hence it is always a wise choice to play with minimalistic logo design. In the new era, people are focusing on Digital tools for communicating with their target audience, and this new shift for opting minimalist designs will help in replicating across a variety of sizes and mediums.

Incorporating a simplistic approach into your logo design spares your consumer the clunky, gaudy design of your less sophisticated competitors and solidifies your place as a contemporary brand.

2.Hindi Typography

Typography is more than just a font style; it is an art of designing a visual identity through language.
As it is said “If you talk to the person in a language he/she understands, that goes to his/her head.

Same way when somebody talks to us in our mother tongue, we feel emotionally connected with them that is how a sense of belongingness is established. The language which you are familiar with is easy to recall and stay loyal towards them hence logo with the regional language will be in demand this year 2021.
“It’s not about what you say that matters; it is what people hear.”
Example:Amazon, Flipkart, Snapdeal are adopting this trend already while they are catering websites and even apps in local language-based.

In the upcoming year, people will appreciate it if your brand typography will encourage people to read with clear and straightforward, yet attractive design. What best can be than their home country languages which will make them comfortable and generate an emotional connect.

Creating beautiful Hindi or Sanskrit typefaces, for visual purposes through videos or campaigns and can successfully create an awareness of the language and its beauty.
The year will load with curiosity and interest in Indian type fonts which is going to grab the attention and eyeballs for sure.

3.Gradients – Colour Effects

A gradient in the logo will mix more and more colours. Besides, I will use various ways of application of gradient. There you will see lots of different colours along with a decrease or increase in the saturation of a single hue.

Gradients ensure to render an opportunity to get an interesting visual effect making the logo look fresh and original. 3D gradient colouring will add more dimensions, and depth is seen with eye-pleasing visually.

Hence, this trend will ensure you to focus on the shade, engage the viewer, flow from one element to others but all the time retain the called-for instantly recognizable quality that all the best logos have.

4.Integrated letters

We will not get to see individual images or font as this year will be full of creative logos which will have integrated letters. Simply, it is a text that is extended beautifully to form an image out of it which is engaging and eye-catchy.

The integration of a symbol and text create a distinct brand identity and are easy to trademark compared to a pictorial or text mark alone. Their versatile brand personality will do an excellent job in reinforcing the brand while such logos are easy to recall for people in such a saturated world of designs.

Integrated letter logos will be a boom in 2021 because it offers flexibility and the best way to communicate your brand message and brand story with the audience with memorable visual emotion.

Also Read:5 Types of Company Logo Design & its Elements

5.Authentic portraiture – (Face value portraits)

In 2021 people will value humanistic feel and emotional connections; hence portraiture will ensure authenticity and recognizable faces will develop a bond with the audience.

Hence, will display its diversity through culture, race, region, genders, demographical factors and many more creatively through such art in logo design. Trust and sense of belongingness will be boomed with such realistic scenarios and will instantly connect with the audience.

As we know, the brand story is significant, and in 2021, brands will focus on establishing its personality through authentic face logos which will give more details to its design, adding more horizons to it.

6.Thin line

A new trend of 2021 will have a logo that will be done thin, slim, crispy lines that give it an ethereal feel just like a design done by a sharpened pencil. No heavy pattern of lining or detailed plans, strategies will focus on more towards elegant, classy, yet looking perfect for surfaces.

Such designs do grab the attention of the audience because they are aesthetically eyeing soothing and comfortable to recall as they are clutter-free.

A bold, black, block line is a unique opportunity to create a smooth and composed individuality brand personality.

7.Desi Symbols – Emotional Connect

Indian National Symbols play a vital role in logo design for reflecting the identity of our country, bringing the diverse cultures together and binding them in a single string.

Such as From Air India’s Maharaja and Amul girl to the Gurmukhi letter in PNB’s logo, these people blazed a trail in Indian design space to create symbols we all still use today. Lotus, peacock, farmer, tiger and many more design symbols will talk about desi culture.

These symbols, along with many more are intrinsic to the Indian identity and heritage which connect emotionally with Indians of all demographics backgrounds across the world. Such logos make sure to generate a proud feeling of these National icon or Symbols, as they will infuse a sense of pride, passsion and patriotism in every Indian’s heart.

Indian logo should include elements along with a tagline which will stand out even in a global situation where people approach you for being authentic and classic.

We believe in staying connected with your audiences; hence, our professional designers find innovative, creative ways yet feasible ways to make their work locally relevant, while maintaining the ethos of the global scene.

8.Negative Space

It is a creative art by utilizing the negative space around the background or around and between the subjects of the image. The upcoming year will be full of hidden meaning through creative negative space logos by compelling visuals through duo-tone colours through the issue.

Using negative space can take many forms, adapts well to a different context, depending on your logo, brand personality, and creative skills. There is depth along with meaningful concept to your brand, which naturally intrigues were the one who figures out the ‘hidden secret’ of your logo feel included in your brand.
Logo design takes advantage of the existing subject to add more meaning, or creating subtle “optical illusions”.

Conclusion

Trust me the year 2021 is all about revamping your brands, and you will see lots of neat and refined designs next year – just the tonic after the chaos of 2020. Keep track of whatever are the latest trends so that you don’t miss away anything important. Connect us today, and we will help you with unique plans which will make you stand out of the crowd in 2021.

Author

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.