Logo Maker vs Photoshop vs Designer: Which is better in 2021?

Logos are becoming more superficial as the years go on, and this long-standing trend shows no signs of slowing down in 2021.

The most vital logos tell simple stories.

Whether the firm is a budding startup, an SME or a large enterprise, transforming the brand from others is critical to your business survival. The logo is the fundamental pillar on which a brand identity depends on.

We usually wonder why big brand such as Facebook, Apple, Nike, Audi, etc. have a specific image in our mind. We can easily recognise them even if we see their favourite colour or shape. Why? That’s because they have invested their consistent efforts towards creating the brand image in customers’ space.

You always aim to create such logo design, which will make its space emotionally among customers. In this process, there is still a confusing question, which pops in mind.

Which one you adopt for your business : Logo Maker | Photoshop | Design Agency?

To get your answer, we have elaborated below all the three options to decide the correct direction which is essential for your business.

What is Logo Maker?

It is a tool where you can select specifications for your brand logo, and it will display a logo as per your entered choices. It is prepared in just few clicks without taking much time or cost. Once you have a result; you can pay to download the files you’ll use on your website and business cards and letterheads.

source: brandcrowd.com/maker/logo/mountain-goat-gazelle-105225

Benefits of Logo Maker

1. Fast

Dealing with a designer is always going to be a time-consuming task because of their creative space, while with logo maker you can get a logo design one at a few minutes to max an hour making it look perfect. A lot of design resources is selected here to craft a stunning logo in just five minutes. No designer or DIY-Photoshop can give you that.

 

2. Affordable

Useful apps or tools are not cheap, but yes, they are affordable anytime compared to hiring an agency or designer. There is no additional hour based payment to the designer or any contract risk which also includes that you are the owner of your design, and when you own it, you give your best short there.

 

3. Simple

When you have a logo maker, everything is done quickly; there are no lengthy processes, no fancy forms to fill up, as when do with designers its way too simple. You can check different colours, font styles, layouts and many more options with just clicks instead of waiting for designers to revert after hours.

 

4. Niche understanding 

There are different categories made as per industry-wise to ensure you choose the correct direction and don’t choose the wrong way. In such industry, the niche logo patterns are available, which will allow you to work as per your needs.

 

Drawbacks of Logo Maker

1. Not Unique

Since you are the person who is leading the direction of the design and you are not an expert, the output is not going to be Fab. The uniqueness comes to a logo when it’s done by professionals, but here we lack research and expertise.

 

2. Hard To Match Existing Brand Guidelines

It is a very sharp quality to create a brand logo consistent with brand guidelines. In case of logo maker tools, they have no idea about your distinct brand manual; hence it will not match existing brand guidelines.

 

3. Limited

Logo maker will have limited designs that are already stored in the system, which are unable to explain to your brand story properly.

 

4. Hard To Get Edits

There are always specific edits, which can be done precisely with human efforts only, and logo maker cannot do that. With a professional designer, you have revision options that might be without any additional cost also.

 

What is DIY ( Do it yourself using Photoshop) to Design your Logo?

Photoshop is a powerful and popular image editing software that helps you apply various effects easily and get consistent results. Many people use this software to create a significantly better quality image because it has many other features that are hardly available in other photo editing software.

source: behance.net/gallery/110367139/LoGo

Benefits Of Using Photoshop To Design Your Logo

1. Massive Possibilities

Professional photoshop/photopea can make the image look the way you want. You just have to apply the right tool in the right way. There are numerous options like cropping, enhancing, highlighting, and focusing on the critical element in the picture.

 

2. High-Quality Editing

A normal-looking logo can be seen as an excellent detailed logo with photoshop’s high-quality features. It reduces all the flaws and makes it look perfect with enhanced quality of photography.

 

3. A lot of Features

There are various elements attached to photoshop where you can re-correct the colour, resize the image, video creator, photo editing, 3D effects, HDR imaging and many more, making it the best option for logo designing.

 

4. Transferable 

It can quickly transfer files created in Adobe Photoshop between different programs via Creative Suite.

 

Drawbacks Of Using Photoshop To Design Your Logo

1. Photoshop Is Not Beginner-Friendly

Here a lot of technical knowledge and expertise is required to handle this tool while any person who just wants to operate photoshop cannot do it. Expertise is to be learnt exclusively to function photoshop tools, and it might take weeks also.

 

2. It Takes Time

One has to create an idea before starting to work actually, and this will take time while it might take three days professionally to design a brand logo.

 

3. It Is Expensive

It is not cheap to pay a considerable cost to purchase photoshop, which is another challenge for beginners or startups. If you want free photoshop that works exactly same, visit photopea and create your design without buying expensive software.

 

What is Logo Design Agency?

It is a design agency that will ensure everything correctly with their experience, skillset, and productive resources. Here you just have to sit back and give your feedback, the rest will be taken care by them.

Benefits of Logo Design Agency

1. Lots Of Choices

There are logo design agencies who just want your satisfaction to render you unlimited modifications with multiple concepts until you are happy. LogoDesign Agency is one of them who treats your brand as their own and work with many choices for your satisfaction.

 

2. Original Work

Agencies conduct research and study market, then they work on fresh concept depending upon the brand industry. There is a lot of brainstorming for idea conceptualisation as they focus on brand story also to teach the brand logo. They work on customised plans and strategies as per the project and its requirements.

 

3. Made To Match Your Style Guide

A logo design agency will always invest time in understanding your brand guidelines, colour, font style, brand story, personality, positioning, brand evolution, etc only then, they craft customised strategies.

 

4. Professional Eye And Skills

They spend years learning and re-learning design and culture to generate logo designs for their clients from different industries. They know market feasibility designs which will work successfully in the market also.

 

Drawbacks of Logo Design Agency

1. Expensive

As its said quality comes with cost, the same is applicable here, when you want best it comes with a price tag; hence logo design agency will be expensive. You will get idea on how much logo design agency charges in india in our blog

Depending upon designers’ experience, they charge as beginners will cost less compared to an experienced professional designer.

 

2. Time consumption 

As they do a lot of competitive, market and self-evaluation, it does involve a lot of time. They might take maximum 3-4 working days to render you first cut of concepts, later modification time is different.

 

3. You are not in full control. 

If you wish to make changes and view logo, you will need to ask for help from a graphic designer. This isn’t the case if you do it yourself. For example, you can always go back to logo maker tools to edit your logo.

 

CONCLUSION:

We have seen the details about all three types where you can get your logo designed. Choosing an option among the three reviewed above for your logo creation depends on your goals, budget, and timeline.

Always ensure you go through the designer or brand or tool reviews and ratings, giving you their idea of work quality in the market. Check their testimonials that will provide you with additional confidence and boost to get started the wrong direction.

The logo is your brand face so make decisions wisely. You can connect us today itself, and with our experience, we will make sure that your logo design makes you stand out in the crowd.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.