61 Pharma and Healthcare logo Design for branding inspiration

Pharmaceutical companies form the backbone of modern medicine. All kind of drugs and medicines are researched, discovered and marketed by pharmaceutical companies. There is fierce competition between these companies as they battle to serve a common global market which is dependent on them for their health and well being.

Branding of pharmaceutical companies needs special inputs as it is a complex field. Many of the products marketed are beyond the understanding of a layperson. They involve use of multiple compounds and substance which have been developing for health. There are also numerous legal restrictions and regulations for marketing, promotion of pharmaceutical companies which must be strictly followed.

The logo designs of pharmaceutical companies are sober and simple. They convey health and wellness related messages staying away puzzling or convoluted formula. Human figures, symbols of energy and vitality are often used icons for the logos. These companies also have to give themselves a competitive edge as they fight a battle between generic, patent and over the counter drugs. The logo design need to appeal to the consumers as well as educate them on benefits of using medicine and drugs developed by the company. A trust and reliability factor must be advertised as propaganda.

It is essential for pharmaceutical companies to understand the requirements of consumers by collaborating with them in a sensitive manner. It helps the pharmaceutical companies to become a responsible company thus, maintain brand allegiance and faith with consumers.

Statistics

Indian pharmaceutical is the responsible supplier for 50 % of global demand in terms of different vaccines, 40 % of the generic market in the US and 25 per cent of all medicine in the UK.

India is experiencing its productive image throughout the global pharmaceuticals industry.

It is expected that Indian pharmaceutical sector will grow to US$ 100 billion, while the medical device market is expected to grow US$ 25 billion by 2025. Pharmaceuticals export from India is at US$ 20.70 billion in FY20.

At the pandemic situation, it is expected that the medical spending in India will grow 9-12 % over the next five years; India will lead to becoming one of the top 10 countries in terms of medical expenditures.

PHARMA LOGO

When we discuss any industry logo designing, it is all about trying out new things so that they can look distinct and unique in-crowd. But when it comes specifically about pharmaceutical brand logos, then it is a legal nightmare because one just cannot go wrong in this one.

For a successful logo of pharmacy design process in 2020, designers should be able to create a logo design which is more objective than usual. Plan a logo designing from the clients’ perspective, which will be less problematic-especially considering the importance of the logo in a global world.

Pharmacy logo design are famous for utilizing prevalent hues, its correct branding will inspire feelings of concern, care, concern and trust. LogoPeople has the best designs for your needs, and we ensure to boost your patients, confidence and trust by our traffic boosting logo designs.

Key elements for pharma and healthcare company branding

Whether it’s a hospital logo, health logo, health insurance logo, pharmacy logo, homeopathy logo, nursing logo, clinic logo, health professional logo, medical office logo, or doctor logo ensure that logo design is eye-catchy as well as meaningful. The type of industry will decide its elements as each is having its unique features.

In healthcare, people want to keep logo design very original and authentic with modern updates as people want to feel the personalized experience. In contrast, an unoriginal logo may not deliver the brand message.

Also Read: 61 Wellness & Spa | Medical & Health Clinic Logo Designs for Inspiration

THE IMPORTANT FEATURES FOR PHARMACEUTICAL LOGOS ARE A BELOW:

1. Distinctive Logo

The logo should represent your unique brand story and should represent your brand only then you can gain a competitive advantage over other brands. Pharma companies need a logo that is sophisticated and elegant, which is done when the correct colours or fonts are selected.

The size and shape of the logo have to be versatile, well-presented while it should be easily enlarged, shrunk, and reversed when required.

2. Clean & Minimalistic Icons

The icon should be efficiently conveying its meaning without giving any stress to the reader. Less is more concept followed in the Medical industry; hence, try to be creative and attractive with fewer elements in the design.

In pharmacy, the customers are ultimately searching for well-being and healing, so make sure you keep it peaceful by incorporating an earthy element into your logos, such as plants, butterflies or other references to nature.

3. Colours

Hues of yellow and red shades are used for companies which are research-based centers and utilize extensive marketing within the scope of their corporate plan. Such companies would include pharmaceuticals, laboratories and even radiology labs.

Blue and greens are also seen mostly, blue reflects knowledge, trust, security while green talks about growth, balance and nature.

There’s no reason to add fluorescent neon lights to your logo. A delicate colour palette can also infuse the logo with the perfect dose of serenity.

Each industry is having its unique set of colours representing their specialty; red is majorly used in orthopedic, feminine colours such as purple-pink in case of a gynecologist or any hygiene. If the hospital logo is for kids, the fun elements, along with cheerful colours, will add value to logo design.

4.Font

As font style should be easily readable and clearly visible, do not use the complicated logo or its style, which will then create confusion.

When you are designing your pharma logo, make sure the font size do not overpower the icon or vice versa to maintain balance.

If one of these elements is much not balanced than other, it will throw the entire logo out of balance. Too many fonts make a logo complicated, and it looks unprofessional.

Branding Elements for Pharma & Healthcare

Brand story

The brand story should be crafted as per the personality, USP of the brand , etc. Thus, the overall elements of the logo and packaging design should coordinate together thus, come as one entity.

Usually, the symbol, icon, tagline are significant features of any successful brand story where people connect emotionally with the brand. It can be a classic brand story; purpose or successful stories can also be part of the brand story.

Also Read: Pharma and Medicine Packaging Design – Complete Guide

Brand Identity

Logo is a business mark or icon which acts as a brand face; hence, hence it should be consistent with other brand identities. It can be letterhead, envelop, brochure, presentations and many more.

Packaging Design

Simplistic design, line art or very minimalistic abstract art are some types used in pharma medical packaging design. The mandatory healthcare guidelines should be followed, such as dosage, warning of allergy, cautions, chemicals, storage, usage directions many more. The overall packaging design should be easy to read and understand.

Marketing Collateral

You need a simple solution to manage marketing collateral, protect your brand and ensure regulatory compliance. Healthcare marketing collaterals often requires fielding daily requests from your team for marketing materials.

 

Social media

Pharmaceutical and medical companies are active on five out of six social networks with the vast majority of companies preferring LinkedIn, Twitter, Facebook and YouTube. LinkedIn and Twitter are the most preferred social networks with a 100% presence, as there are many businessmen on these platforms.

They do engage target audience with a creative and informative combination of static image post, videos or GIFs. Brand guidelines if retained on online platforms, will help customers to improve their recall value.

Importance of Branding in Pharma and Healthcare

Healthcare pharmaceutical logo sector are very sensitive as they are dealing with real human bodies; it’s a living thing, and risk attached to it is high. Hence, it is essential to be sensitive in communication and provide clear picture towards the target audience without any confusion.

 

Few reasons why branding is essential in healthcare:

• The brand message is communicated more correctly with the precise target audience
• Humanize interactions will increase creating loyal customers
• Strong and distinct brand image is built if done correctly
• With consistent brand identities on all platforms, the brand will improve its brand identity and increases brand recall value
• A loyal customer will help to strengthen retention level as its ten times more effective than acquiring a new one
• When the branding efforts are implemented correctly, the brand will experience a surge in the awareness area.

SOME FAMOUS PHARMACY ICONS:

1. The pestle and mortar

They are highly used icon in the pharmaceutical industry as they use the mortar and pestle to crush and mix ingredients to cure diseases.

2. Rx is a symbol of prescription

The prescription sign Rx is famous for many local pharmacy logo designs

3. The bowl of Hygeia with the serpent of Epidaurus

Hygeia was the daughter of Aesculapius who was known to be one of the Greek Gods of medicine hence was herself the Greek goddess of a kind and healthy life. Therefore, symbol represents snacks being wisdom, healing and immortality.

4. The Caduceus

The use of the Caduceus or the ancient sign of the god Hermes is a winged rod that has to snakes wrapped around it.

5. The Green Cross

The use of green cross in logos that represent hospitals.

6. Medical Instruments

Medical Instruments such as Syringes, needles, stethoscopes, thermometers, blood pressure gauges and even pills are used in logos to depict the field of medicine.

FAQ

1. Why I need a pharma company logo?

It helps to convey your brand message with target customers educating them about the industry benefits.

Your logo will convey what you do and who you are, and leave a positive brand impression in the customer’s mind.

2. Is creative Packaging important for Pharma company?

Packaging in the pharmaceutical industry is necessary to protect the product from chemical, physical and biological damage. It is a platform where good detail is communicated to the customer.

Yes, a creative packaging will help pharma company to distinct its personality from competitors and allows to gain competitive advantage.

3. How Pharma product packaging increase sales?

The different ways are:

• Conduct market and competitors research
• Train your staff for cross-functional selling
• Build strong customer relationships
• Establish a significant online presence
• POSM
• Post-sale services

Conclusion

A well-designed pharma logo will instantly build a connection with your patients as it will tell them what you stand for and what your practice does. It develops an immediate impression that stays with them long after the logo is out of their sight. At its best, a strong logo reminds them that you stand ready to help when they need your services.
Connect us today to get creative as well as meaningful brand logos for your pharmaceutical brand.

I’m Megha M from LogoPeople India, Design logos from last 12 years for businesses around the world. Please contact if you need any help regarding health and medical logo design.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.