Photography Logo Design for Indian Photographers

Today, in India, brands in various industries are popping up at a breakneck pace- creating more and more demands for advertising, journalism, photo shoots, among other things. Expected more creative start and not to jump directly on topic, Photography has begun playing a crucial role in all of these sectors: it is not a hobby anymore; it has emerged as a profession that has grown in importance.

With the steep rise in the graph for the demand for good photographers, Indian photographers have faced challenges in standing out and distinguish their services. And it is best to do it by branding yourself- and what better way to start that process than with logo design?

A good photography logo design will immediately grab client attention and make them see how good your services are. The point is to create a lasting impression that will stay in the customer’s mind, which will carry over to your market presence.

Different Types of Photography Logo Design

Various options will open up to you once you get into designing your photography logo. Already, trends exist that you can take inspiration from- and we, as a logo design agency, can help you through this process.

We need to take a glance at some of them below:

1.Vintage Photography Logo Design

The old-school film is a classic- whenever you look at an old film camera, there is a sense of nostalgia attached to it. The way the light moves across the film, how the aperture and exposure work, also the excitement of developing it in a dark room make for a memorable experience.

The digitization of photography has taken over the film, but it does not mean that you cannot use it in your logo as a callback to a previous time when the film was king. If you’re engaged in traditional photography styles, using symbols, elements of film can make your brand evoke feelings of nostalgia and memories.

Going about it, you can make use of old Art Deco or hand-cut letterpress, or even cursive fonts. Your goal is to capture feelings and communicate them, humanizing your brand.

An example would be Filmapia, a property-photography company, where tradition meets modernity- its logo communicates that with a spaced apart font and two lines running over and below is- reminiscent of film. It puts its message clearly and concisely- it is a brand that is as much about the tradition of the historical Indian house as it is about modern architecture.

2. Clever Photography Logo Design

Being resourceful and intelligent while designing your logo can help you get your message across effectively and quickly.

A clever logo design summarizes the company message in the logo itself- think of a brand like monopod. Because they focus on video production, photography, their logo has a camera and a video camera mounted on a tripod intermixed with each other- it gives off the company’s function effectively.

3. Line Art Photography Logo Design

As a photographer, you probably have a great idea about what makes a photo great it can often boil down to composition, lines, spaces. All of them work while designing logos because it is essential to create one that is spaced well and has elegance to its linework.

Prasenjeet Gautam Photography is a corporate photographing company based in India with a clear, well-spaced lining in its logo. It does not go into visuals but rather, in a minimalistic way, it shows the company initials and a camera, resulting in effective communication.

4. Fun Photography Logo Design

Photography is supposed to be a fun activity, and it is easy to see why many clients would want the fun spirit to persist. So, if they are in the market for a lighthearted product, they will gather around brands that have a fun logo because a creative and approachable logo signifies the nature of your photography brand.

Filmbaker is a company that uses a logo that has a cartoon baker holding up a tray full of film reels. It is a funny, easygoing and casually attractive logo that pulls in clients just by visuals alone.

5. Wedding Photography Logo Design

The wedding market is enormous in India because traditionally, marriage is a very auspicious occasion where people spend tons of money to make it memorable. People like to show off their social status, and they want the best possible results- a large part of it includes photography.

Photography captures the wedding, the wedding needs to reflect love, bonding, attachment and permanence. So, if you specialize in wedding photography, you should make your logo in a way that reflects these values.

Arjun Kartha Photography, a wedding photographer, based in Delhi NCR, has a logo comprising a ribbon wrapped around to create an infinity symbol- showing permanence. There is also a heart shape within the loop that pushes forward the message of love. It even has the initials layered in the looping ribbon- making it a masterpiece of logo design that captures the wedding spirit perfectly.

Also Read: How to Design a Logo : Complete Guide

Photography Logo design tips from an Expert Agency

You focus on a plethora of factors when you go into capturing a photo. It may be the shutter speed, aperture, exposure, focal distance and many others. A logo needs a greater attention to detail to make it seem attractive to potential clients.

As Indian Logo designers ourselves, we can tell you that the logo in the photography business is crucial. They should be easily recognized in different places and circumstances, like in watermarks or monochrome colours. So, it is advisable not to make them too complicated or multicoloured- a small colour scheme and a particular colour gradient would be perfect.

Many photographers have used monochrome and sophisticated colours to relate to the emotional centres of the human brain that relate to colour. Blue can relate to sophistication or knowledge, while red can be associated with vitality or life, and you can tie green to nature or preservation. If you’re a wedding photographer, you can use pink- the colour of love.

Don’t forget to put Industry icons on your logo, like the camera, the lens, the shutter, the tripod, the strap, among many others. You want your clients to realize that they are dealing with someone who knows what they’re doing and carry forward a sense of responsibility- because ultimately, they would be spending a lot on you!

Benefits of Professional Photography Logo Design

A memorable logo is crucial to the functioning of any business, including photography businesses as well. It will be visible on the watermarks on your photos, your website and your business cards- potential clients will constantly see it.

Do not forget that photography is a visual medium- just because your photos are incredible, it does not mean that you can slack off on your logo. Logos are the first point of contact between you and your client, and it needs to create a visual-emotional attachment. Making an attractive logo is thus very important- but how exactly do we go about it?

If you are going for a positive first impression, your logo needs to follow professionalism and industry standards- it cannot look like it was made out of crayons by a nine-year-old.

It has many benefits-

1. Good First Impression

Your logo will be the first thing investors would see when they come across your brand- so it is crucial to make it attractive. Logo making should be at the highest possible level- it should be relevant to your area of expertise in the photography business and communicate the services you provide.

2. Protects your Photos

Your portfolio is your principal strength that keeps your partners and clients engaged once you have gained their attention. But what guarantee do you have that some third-party won’t steal your photos? The solution is to add a watermark to your image- it would link your photos directly to your brand and will ensure that they do not get misused or stolen by anyone.

3. Used for all Marketing Materials

Just as important as everything else is marketing, it is pretty evident that you will have to market it if you have a product. You can use flyers, website advertisements, social media marketing, blogs, trade shows, or photo contests. Additionally, printing services, marketing agencies and other clients might have strict guidelines for their marketing materials. It is essential to have your logo built in different formats to promote your services across different platforms.

4. Increase your income

Initially, costs for building your logo will be present, but in a short time, it will start to yield dividends. Once your brand is recognized and renowned, your logo would be a household name in the industry, and you will start seeing significant returns on investment.

Conclusion

If you’re planning to be a renowned photography company, you will have to invest in logos- there are no two ways about it. Logos are an important part of the overall company branding – and it is important to create one that will stand the test of enquiry.

To pull this off, you will have to be vigilant about what section of the photography industry you will try to specialize in and accordingly go about creating your logo, and by extension, your identity.

You probably have a good idea about how to go about creating a fantastic logo, but if you’re still bothered and anxious about it, feel free to reach out to us- our logo designs for Indian photographers are nothing short of spectacular. We’re here to push your logo out into the world with our industry-standard practices. Connect with us at LogoPeople to get your hands on your exciting new logo today!

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.