How Can Indian Startups Get Cost Effective Logo Designs?

Wonder how a half bitten apple can make you recognize the brand of Apple from a far distance?

Well, kudos to their branding services, high-end technologies, and business logo that has allowed Apple to lead the global market and pull revenue of 123.9 Cr within the first quarter of 2022.

India currently has over 64,000 startups recognized in 2022. The numbers have rapidly increased 20x since the past five years.

With so many startups emerging in India every month, what makes your business stand out from the crowd?

It’s your business logo.

You can invest millions of bucks on marketing and sales, but nothing exceeds the importance of branding services, especially your business logo design.

According to an analysis, the brand logo design contributes to 75% of the recognition of the business among the consumers.

If you have a budding startup, you need to pay extra attention to the logo, as it can typically make or break your business. Your brand logo design demonstrates your brand credibility, identity and essence in a single symbol across millions of companies globally.

If you are contemplating whether logo designing services are something you should invest in for your startup, read this post along with us. You will be astounded how a unique logo design has helped millions of businesses rule the world, even in the most saturated markets! We have also listed some affordable logo designing services to bring you an ROI of millions without burning your startup budget. Let’s get started.

Read More: How to Design Logo: Why Logos Are So Expensive?

Money Saved means money earned in startup.

Startups typically have a limited budget, so they tend to skip on the logo designing services and keep it for later years. It is a widespread reason why many startups in India fail and go under massive debts.

A logo design may look like a huge burden in the initial years, but it is necessary to have a long term vision in your business. The one-time investment can literally save your startup from drowning with millions of debts in the later years.

Furthermore, many startups even rely on cheap logo designing services that create logos for free or minimum rupees. Well, these logo designing services may sound more lucrative to your budget, but there are high risks of the quality being compromised.

Did you know?

• According to the latest survey of 1,500 small business owners, 57% are ready to spend 40000 INR for a new logo. Even more surprising is that 18% of them are prepared to spend 500000 INR to build a brand new logo!
• BBC spent 35 Cr for their latest logo design with three blocks! Yes. You heard it right. Businesses are ready to spend millions to get their logo professionally created.
• Since 1914, Universal Studios has changed its logo at least 12 times by now.

We can spend the entire day listing facts and figures on how both small business owners and enterprise owners invest millions in creating the best logos for their businesses.

It is essential to note the current worth of these businesses that took the risk of investing in professional logo designing services.

Your business logo makes the first impression and is an integral element of your overall branding strategies. It builds trust within consumers and makes your business an authoritative figure in the industry.

If you want to avoid the consequences of a poor logo design, you should look for the best logo designing services near you that have fair rates for designing a business logo that accurately matches your brand values.

Cost-effective Logo Design Ideas for Startup

A good logo design is a fundamental block to giving your business the recognition it deserves from your customers. Suppose you are looking for strategies to boost your business’s brand recognition, sales, and other profitable elements. In that case, you need to start with creating an attractive logo that attracts consumers and conveys your brand’s values. Here are the best ways to create a cost-effective logo design for your startup.

1. Canva – Do it yourself

Professional logo designing services offer way better results compared to creating it yourself. However, if you still want to DIY your logo design, Canva is your best shot. Canva is an excellent photo editing software that offers free and paid logo designing services for its users. Let’s understand the pros and cons of choosing canva to create your business logo:

Pros:

• If you are looking to create a logo for absolutely free, you can get a wide range of logo ideas for free on canva. It is excellent if you just want to start and explore your options.
• Canva has a massive customization facility available. Customizing your logo based on your business’s values is crucial as it helps to set your business apart from its peers.
• Suppose you have no prior experience in graphic designing or logo designing, no worries. Canva has an exceptionally intuitive interface which makes the learning path quick and simple.
• Even though canva has multiple features, it is easy to navigate and work with. You can create a logo on canva in just a few minutes.

Cons:

• If you want to include premium elements into your logo, you need to pay nominal pricing, which can be a turndown for users looking to create their business logo for free.
• If you use the pre-made logo templates of canva, your business logo may not be unique. It is the major reason we have already shared the importance of automation in your logo when creating it with canva.

2. Fiverr – Freelancer

An affordable method to create your business logos is to hire freelancers for the job. Did you know Google’s workforce comprises 54% freelancers and 46% permanent employees?

The freelancer industry is growing more than ever. Thousands of prospecting freelancers do an exceptional job in logo designing, and the rates start from 700 INR. You can hire the best logo designers for your business with a single click on Fiverr!

However, we would advise you to slightly go higher in the budget as the more you are willing to spend on talented logo designers; the better result will be the outcome of your investment.

Simply create your Fiverr account as a buyer, search for “logo designing services”, and choose any freelancer from the long list of options. You can check out the reviews of the freelancer you’d like to hire, discuss your logo requirements and get started with your order!

3. Small Agency

Another affordable choice for logo designing for businesses is associating with a small agency. There are multiple logo designing agencies that do a fair job in designing logos for businesses.

These agencies are typically built with 4-5 employees that work for local businesses. As they are not yet established enough, they will charge you relatively less than a large agency.

Needless to say, before you settle on a small agency, ensure to look for their reviews and previous projects online. You can also gain these insights from their social media profiles. It will give you a more insightful understanding of whether this logo designing agency can serve you best according to your requirements.

4. Large Agency

We have already discussed how businesses that invest more in logo design reap millions of profits in the long run.

It is the major reason why our last choice on this list is to hire a large agency for your logo designing requirements.

A large agency is usually established and has years of logo designing experience, preferably above ten years. They have a massive base of logo designing professionals experienced in different types of logo designing services.

Furthermore, these agencies also offer marketing and advertising services as complementary services with logo designing. Considering their years of experience, they precisely know the right way to proceed with the logo design of a business. They typically work with different brands under the same industry and have a decent idea of what type of logos are best perceived by customers under a specific industry, making them the best choice out of all for creating your business logo.

However, the only downside is that large agencies may cost you a bit higher than you can expect. Since they offer multiple services together, it also covers your marketing needs, and you can maybe skip out on hiring a marketing agency separately.

Final Takeaway

Creating a logo design yourself can be extremely tricky. If you go wrong here, your business will not get the due recognition and profits it deserves. Irrespective of how excellent your products are, you need to invest in the best logo designing services to ensure that your consumers recognize your brand and purchase your products every time they see you on the retail shelf.

The global logo design market is as vast as Milkyway. There is no strict rule in choosing the best logo designing services for your business. However, it is always better not to settle for the cheap logo designers that create poor visuals in the name or the logo.

You need to pay a premium price to create the best logo for your business. To ensure that you get the best results from your investment, look for logo designing agencies such as LogoPeople with years of experience in logo designing and who have served similar businesses before. You can also connect with their logo designing experts and find a sweet spot that balances the benefits and the budget for your business logo.

Some Inspiring Logo Design Ideas

At LogoPeople, we have helped small businesses scale up with an attractive logo and enterprise businesses rebrand themselves by creating a new logo. If you are willing to create a new logo design for your business at affordable rates, feel free to reach out to our logo designing experts right away, and we can settle with mutual approval on your logo design requirements.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.