Travel Logo Design Inspirations & Tips – Complete Guide

“Life is a journey, not a destination” – Ralph Emerson. Everyone loves travelling and has their own style of enjoying at its best. Some like to go mountains while others seashore. No matter what’s your preference, you’ll be doing considerable research from scratch to fulfill your bucket list. To this, you might also be approaching different Tour or Travel companies to get their advice and ideas.

There are hundreds or thousands of Travel agencies who might be offering the same services as yours. How to stand out from the crowd? A professional travel logo design is the primary key to accomplishing it.

Especially in this digital world, where a quick search will give you many tour agencies and everyone asserting to offer their customers precisely what they require too. Competition is high, and you only have a three-second window to catch your viewer’s initial attention, which is possible only through an attractive tour or travel logo design.

To develop an eye-catchy unique travel logo that makes your brand stand out, you need the help of experts. The best method is to approach a creative logo design agency that understands your needs and promise the best quality design for your brand.

What Makes a Good Travel Logo?

When you think of a travel brand, you might probably think of a hotel, travel agency or a booking website. But the travel industry is something more than that. There are transportation companies, travel blogs, lodging quick, etc. In short, they all help us get the possibilities to explore the world.

While we observe various organisations in the travel industry, you can get more clarity on the different elements used in common. Eccentric, abstract and sparkling logos are perfect for executing with travel brands. For example, imageries like airplanes and suitcases are standard images used in such logos. But, remember, it’s not necessary to stick with all these elements; you can explore more too. The travel industry is a leisure, fun, creative industry. It’s a segment where you become a bridge for people’s dreams into reality.

Also Read: Why Every Business Need a Logo Design Company

Inspirational Tour & Travel Logo Ideas

Now let’s outlook some of the different types of Tour & Travel logo ideas that can implement in your logo design:

1. Vintage Travel Logos:

It is one of the most typical choices of all significant companies in this sector. For brands in the travel segment, a vintage logo helps develop an elegant art deco of the 1950s and 80s. Such designs also make a personal attachment with travelers, recalling the nostalgia of their previous trips or summer camps. No matter which direction you choose, a vintage-inspired travel logo gives rise to a call of wanderlust by communicating to viewers’ emotions about travel.

2. Adventurous Travel Logos:

The primary reason most people travel is due to the opportunity of experiencing adventure. The absolute adventure depends upon individual preference, but the concept remains the same: to get out from your familiar routine and do something you cannot do till time.

Brands that promise to make your times unforgettable can convey this message in their logos. Such logos are more relevant to companies that majorly handle adventurous activities and those hotel groups that give a different concept to their guests.

3. Secure Travel Logos:

Safety is one major factor most travelers notice before going on any trip. The element of safety depends on where you’re, with whom and who all are waiting on your safe return. Especially when people travel with their loved ones, they research every nook and corner before finalising a travel agency.

Such Secure travel logos reassure travelers that they are safe in their hands and will not face any difficulties at any phase of their trip.

4. Minimalist Travel Logos:

One of the best methods to make your logo elegant is to keep it simple. It is not only applicable for travel logos but also for brands in all categories. However, the concept works distinctly in different industries. When it comes to a travel brand, having a minimalist logo is the perfect choice if you want to develop your brand as a modern entity.

Such logos are majorly applicable in hotels and other accommodation or transportation brands.

Effective Tour & Travel Logo Design Tips

Now let’s have a clear understanding of the top practical Tour & Travel tips for developing a professional logo design:

1. Consider Your Brand Personality:

The first and supreme tip you need to keep in mind while creating a professional logo is to consider a design that reflects your brand personality. As you plan to run a tour and travel agency, you should know the exact meaning of a brand personality.

Your company’s brand personality is the summation of your nature and potential clients. Therefore, try to find out your personality traits and combine them with the nature of your potential customer. Determine which characteristic of yours overlie with your customers. That region where these two traits are encountered will be the best feature of your brand.

2. Brainstorm for Ideas:

Before sketching a logo for your brand, it is vital to have a distinct logo concept. So, you should have a brainstorming session to identify the look and feel of the concept. It will help to set out all your mind thoughts into it, including bad ones.

While having the session, ensure you and your team considers the targeted audience. Contemplate how they will look on your brand and what is essential to them. Also, invite ideas that are even out of your box, leading to an entirely different concept, not in your mindset.

3. Research Your Competitors:

Before commencing your logo design, it is best to observe your competitors logos and find out what made them different. Assess their choice of colours, fonts, imageries, characters, etc. It will help better understand how you can develop a unique, catchy design that makes you stand out from the competitors.

For example, if most travel agencies apply blue as their supreme colour, you may use yellow or red to look peculiar. Similarly, if they use conventional logos, you can implement a modern logo. Sometimes, one of such illustrations helps you stand out from others.

4. Appeal To Your Target Audience:

Once you get to know your competitors, the next step is to understand your target audience. For this, you also need to do substantial research and analyse what form of look appeals to them, what elicits them to a tour & travel service, and their travel goals.

After getting an idea about all these concepts, incorporate them into your logo to make it more appealing. For example, luxury travelers have a different point of view than budget travelers; the same goes for business travelers. Thus, knowing your target audience is the centre of building a wholly stand out and victorious travel logo for your company.

5. Selection of Colours:

For a travel company logo, colours play a significant role in engaging tourists to travel by using the company’s services. Ensure that the colours are vigorous to indicate the joy and fun of travelling.

You also need to make attention that the colours in your logo match your company’s specific colours. However, in most travel logos, we can see the utilisation of yellow, red, green and blue as these are comparably brighter colours, thus evoking the emotions of happiness and delight. It helps in developing trust towards your travel company. (source)

6. Usage of Fonts:

Similar to colours and design styles, choosing typography is also an important decision to make your logo attractive. We have examples of many brands that fail just because their font didn’t communicate the exact message of the brand.

In general, fonts are categorised as serif, sans-serif, script and display fonts. Remember that a clear quality of fonts helps develop your brand’s personality. You need to consider the font that showcases your brand consistency and check whether it appeals well to your web page and other platforms.

7. Convey Your Message:

Above all, your logo has to be something that conveys a good message. What are your company’s mission, vision and significant goal? Before you even begin work with considering the specific elements of your travel logo, list them down.

Once you have the right message, it will help you select the proper colour, fonts, imageries, and other logo elements to attract your target audience. You’ll be able to convey better what you offer also summon the sense of happiness and proficiency that you want.

Conclusion

When looking into the travel industry, you can visualise thousands of unique logos, so you have to come up with something that creates a unique identity for your business. Though a simple logo is better, it must be an impressive design that communicates the brand message efficiently. Also, pick out the perfect colours that evoke the appropriate emotions and fonts that deliver the personality of your tour and travel company.

If you are an established brand in this industry or a startup, a professional eye-catchy logo is necessary to have a good pitch in the market. Don’t make yourself late in this competitive world. If you need any counsel or help to develop the best logo, you can contact the LogoPeople team.

We can definitely align up a meeting and discuss the scope of your business and the development of the brand over a cup of coffee.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.