A nutrient is a substance used by an organism to survive, grow, and reproduce and hence, to ensure whether you or your loved ones are getting the necessary intake of essential minerals, vitamins and other necessary nutrients the Dietary Supplements has come a long way out. Nutrients can be incorporated into cells for metabolic purposes or excreted by cells to create non-cellular structures, such as hair, scales, feathers, or exoskeletons. Some nutrients can be metabolically converted to smaller molecules in the process of releasing energy, such as for carbohydrates, lipids, proteins, and fermentation products (ethanol or vinegar), leading to end-products of water and carbon dioxide. They are helping us out in an affordable and effective way so that we can maintain our optimal health. Essential nutrients for human beings are the energy sources, some of the amino acids that are combined to create proteins, a subset of fatty acids, vitamins and certain minerals. Not only for humans, is the intake of dietary nutrient required even to animals, plants, fungi, and protists.
An insufficient amount of nutrient intake in a human body causes dietary deficiency. These deficiencies can be due to a number of causes including an inadequacy in nutrient intake, or conditions that interfere with the utilization of a nutrient within an organism. Nowadays with such a busy and hectic work schedule individual’s usually miss the essential nutrients required for normal physiological function that cannot be synthesized in the body – either at all or in sufficient quantities – and thus must be obtained from a dietary source.
Products for nutritional supplements come in the form of tablets, capsules, soft gels, gummies, liquids, and powders. The segment growth is primarily driven by gummy products, which are continuing to expand into all supplement categories. Protein powder is another segment experiencing healthy growth, from sports nutritional products to meal replacement and weight management solutions.
Packaging and Supplements
The dietary supplement and healthy food and beverage markets are flush with great products, making it increasingly difficult for brands to communicate the unique attributes that set their products apart from the competition. Some tips and tricks are given below for keen so that your product can be differentiated in the natural sector:-
a.) Crafting the Right Message
While designing the packaging for the supplement market the single biggest challenge is to create a unique selling proposition which can convey the benefits of your product to the society. Packaging Design process should be appealing enough that even the glimpse of your design portrays the right information in the minds of the customer.
b.) Informative Design
All the information of your product should be labeled well on the design. Because before having any dietary supplement product the customers prefer to know the ingredients used and benefits of the intake of that product.
c.) Emerge with cost-effective designs
The most cost-effective design is to be creative in your approach to using stock packaging so that the end product feels very much like custom-designed packaging. High minimums and expensive dies for injection-molded plastic continue to make traditional round bottle and screw-top closure designs the most cost-effective packaging option for supplements. Innovation can still happen by marrying the use of design on the outer label with bottle and cap color and by using less-common bottle shapes.
d.) Pictorial packaging for kids
For kids/children, supplement packaging design usually include soft colors and baby pictures/images to show that the supplement is for kids. The packaging designs usually put baby pictures or some cartoon characters to please or strip it off from other groups of age.
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Author
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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