147+ Packaging Box Designs That Gain Customer Admiration

Whether you’re a well-known brand or just a small business starting out, good packaging can make a product seem more valuable and improve the customer’s experience. In fact, if you’re a business with limited resources, unique packaging can help you stand out and compete with bigger companies.

Now, when we talk about packaging, the most common type that comes to mind is box packaging. Since it’s already a common choice, your box packaging design should be able to set itself apart from the competition. It should be eye-catching, user-friendly and reflective of the brand identity.

But what makes box designs win customers’ hearts? That’s what we’ll explore in this blog. We’ll cover the basics of engaging packaging and give you six important tips for improving your box packaging designs.

Points of Consideration Before Going for Packaging Box Design

No matter how effective or superb one’s product is, it won’t sell unless the packaging isn’t great. Before you start designing boxes for your products, you should ask yourself the following questions.

1. What are you selling?

Before brainstorming which designs to choose for your product, picking the right boxes for your products is key. That choice will obviously depend on what your product is and what you’re selling. Boxes come in various sizes, shapes, and materials. If your product is a heavy item, like a computer, you’ll need sturdy boxes that can handle the weight. For lighter goods like cosmetics, thinner boxes will probably be sufficient.

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2. Who is your intended audience?

Next, you need to picture your target audience using your products. For that, you first need to have a buyer persona ready. Consider factors like their age, income level, geographic location and other preferences. Your boxes are not just containers; they’re part of your brand’s identity. So, they should also resonate with your customer’s expectations.

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3. What is your brand’s identity and message?

When it comes to designing box packaging, don’t cut corners. Your product’s packaging can serve as an opportunity to let your brand shine. So, it should be distinctive and able to tell your brand’s story faithfully. Consider it as one of the elements to convey your brand’s message to your audience. Also, include the visual identity elements of your brand, like logo design and brand colours, on your box packaging designs so that they become instantly recognisable to your audience.

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4. What are your competitors’ packaging designs like?

Your product probably already has many competitors in the market. To differentiate your packaging from theirs, you first need to take a good look at how their packaging looks. Check out what types of boxes they’re using for their packaging, including their shapes, materials, sizes, colours and designs. This way, you can learn from them and implement designs that could work for you.

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6. Have you considered any regulatory or legal requirements for your product’s packaging?

Lastly, it’s quite important to follow government laws and industry regulations. Every area has its own set of laws about how things should be packaged. These rules help ensure transparency in product representation, safeguard the product during transport and storage, confirm that the packaging materials are safe for both the product and the environment, and protect customers from misleading claims.

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6 Steps Box Design Process to Boost Up Your Packaging in India

Now that you know what box packaging design will best suit your product, here are six essential steps to speed up your design process.

1. Consider your target demographic

Know your audience well before you dive into design. Consider what they like and what they steer clear of. Are your customers inclined towards being green? Then, your packaging should show that you care about the planet just as much as they do. Getting your design to match up with your brand’s personality, your customers’ interests and what you’re selling is the most important step in the box packaging design process. Remember that your box isn’t just a box; it’s the first chance to make an impression.

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2. Think about your typography

Next, you must choose the right packaging typography to flaunt your brand’s personality. Typography is the art of arranging letters and words, factoring in everything from font size to style. So, how you design it on your box packaging also speaks a lot about your brand. Pick something unique to make a remarkable impression in people’s minds. At the same time, pay attention to the importance of readability. Using just a few font styles as an excess can make your packaging look cluttered and obscure your message.

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3. Use your packaging as a canvas for storytelling

Who doesn’t love a good story, right? Use your box packaging as a medium to tell a story: the story of your brand. You can also add custom illustrations to share your product’s backstory or mission. This will add a layer of story that can attract customers immediately. Let your design speak for your product and brand. Using stories in your box packaging will help your brand develop a strong rapport with your customers. So, use your packaging to share stories of your brand’s origins, journey, and what it stands for.

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4. Easy transportation & Shelf Stacking

Your boxes should be designed to protect what’s inside them and be easily transported and stacked on store shelves. When you’re choosing a design, think about how it’ll fit on shelves and in storage. Rectangular boxes are the easiest to ship and organise systematically, but you can still be creative with your box shapes and designs. The shape and structure of your box should be efficient as well as look good. Experiment with different shapes and sizes that are suitable for your product look attractive and facilitate shipping and stacking.

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5. Vibrant Indian Patterns

If you’re an Indian brand, it’s always beneficial to use vibrant Indian colours and patterns. For example, if you’re a soap brand, you can include traditional motifs that evoke a sense of purity and wellness. If you’re a snack brand, use illustrations of ingredients that reflect the rich flavours of India. Also, use seasonal and festive colours and icons to build a strong connection with your audience. During a particular festive season, you can add illustrations or short infographics on the history of the festival and your product’s significance in the celebration.

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6. Pay close attention to the Material

The last step in your box packaging design process is seriously considering the materials you’re using. Your packaging is a key part of your marketing strategy, and the material you use has a big impact on your brand image. Your box’s material should enhance how customers perceive your product or brand. Go for designs and visuals that complement your choice of box materials. A cleverly designed box doesn’t just catch the eye of new shoppers; it also keeps your existing customers coming back for more.

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Here We Have Added Some of the Best Packaging Box Design for Inspiration

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Conclusion

So, what makes a box packaging design successful? It’s the combination of practicality, appealing design and the ability to evoke an emotional response. Great packaging captivates and communicates, making it an essential element of product marketing.

Box designs offer the most versatility of all types of packaging designs. So, make the most of it. And if you need help with your box packaging design, don’t hesitate to reach out to us. We’re here to help you create packaging that stands out!

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.