Delhi-NCR is a fast growing region of North India. In recent years, it has grown with leaps and bound with most modern facilities which aid rapid development of business. Whether it is multinational corporate and family managed businesses, the NCR (Delhi, Noida, Faridabad, Gurgaon, and Ghaziabad) business environment is professional and sophisticated to the core competing with major international conglomerates and business groups.
In this determined business climate, there is cut throat competition for marketing and business branding. Unfortunately there are many Indian businesses which do not realize the importance of professional branding involving logo design and corporate brand identity. They fail to understand that it is necessary to develop a business image with strong identity. Professionally created company logo designs, business stationery and company literature like brochures, flyers and poster contribute to build a brand character for the business. This builds recognition and loyalty for the company amongst existing and prospective consumers.
Many NCR based businesses try to enlist the services of their local printer to create the logo designs and other print materials. They often get shoddy design which does not enhance their branding. In fact it creates a negative impact on the image of the company. Many family oriented business companies in Delhi, Noida, Faridabad, Gurgaon, and Ghaziabad who have been in existence for generation often think that brand development is a waste of time and money. They opt for inexpensive options like amateur designers or printer or even anyone in their circle who is can draw and design. They totally ignore professional designers as too expensive and dispensable.
Creative, professional and custom made branding can boost market rating of Indian companies. In fact they can focus on the generations old lineage of their businesses to build trust, faith and confidence. Often Indian business companies especially those based in India can build a brand personality highlighting their traditional heritage along with modern up gradation.
Delhi based PC jeweler has a vision of expanding its presence in the retail segment with completely new brand. There remarkable success is a clear example of turning traditional jewelers into branded jewel store. Now a day’s, every jewellery store up scaling there brand image by jewellery logo design.
Some of the famous business houses which have benefited with promoting and developing their business image are :
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