Real Estate Logo Design to Impact Property Sales

Like any other industry, branding strategy is a vital requirement for the real estate industry. Thousands of real estate companies are established in the market, and some even share the same name. To be recognised by people, you should have something unique and creative that can grab your customer’s attention.

The only thing that will give you your first impression and your customer’s attention is the LOGO. Logos are a visual representation of your brand’s value and message. It creates an image in your customers that they remember every time they hear your company name. This article will discuss the importance of real estate logos, the types of real estate logos, and the strategies you can follow while designing your real estate logo.

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How Important Is A Real Estate Logo?

Think about some famous brands in the world, such as Godrej Properties, L&T Realty, and TATA Housing; what’s the first picture that comes to your mind? I bet it’s the famous logo of their brand. These companies’ logos are catchy and unique and have established an emotional connection with their customers.

Suppose you are thinking of using a marketing strategy for the growth of your real estate company. In that case, you should start with building a professional-looking and creative logo design for branding. A logo is the first step in your marketing strategy. It’s a visual representation that should be easily memorable by your customers.

What Are The Types Of Real Estate Logo Design?

If you want to design a logo for your real estate company, you might wonder what type of real estate logo you should use. By doing in-depth research on the real estate industry, we have listed some appealing and creative real estate logo designs from which you can get inspiration for designing your logo.

Residential Real Estate Logo Design

When your company is building residences such as houses, cottages, villas, etc., you should go for the residential real estate Custom logo design. Usually, residential logo design comes with a house, rooftop, whole picture of the home including a garden, or a company name with a house picture.

Home is a dream and has an emotional value among people. It should create an emotional and personal bond with your customers when they look at it. When you design a logo for residences, please give it a personal touch.

Commercial Real Estate Logo Design

Commercial real estate logo designs usually have a visual of the skyline in the design. Some also use their company’s name or initials with the skyline to give a personal touch to their logo design. Types of companies that fall under commercial real estate are commercial real estate agencies, commercial property owners, malls, stores, commercial real estate brokers, industrial parks, and office buildings.

Land Real Estate Logo Design

It would be best if you opt for land real estate logo designs when you are an agency or individual broker who acts as an intermediate in land deals. Most agencies use generic logo designs that are very common, while individual brokers mostly opt for customised logo designs to attract their existing and potential customers.

Top Secret Strategies To Design Incredible Real Estate Logos

Before beginning your real estate logo design process, ensure you have the right strategy. Every company or individual can have the strategy that is the right fit for them. Identify your goals and the target audience to get an idea about the results you want in your logo.
We have listed steps to design great real estate logos for your business from scratch.

Pick A Company Name

Select a company name by keeping your target audience in mind. Suppose you are selling commercial real estate, modern units, luxury real estate, or an agency that operates a property investment and management. In that case, you need a unique name and a proper branding strategy.

You can choose the classic real estate name. Apply these methods:

Your Last Name + Realty
Your Name + Your Partners’ Name + Realty.

Also, there’s no harm in selecting a creative, catchy, and unique name for your business. You can create your unique name by getting ideas from your close ones or professional help from marketing firms.

Avoid Cliche Symbols and Images

Some of the real estate logo designs are very common and have been used by hundreds of companies. For example, building structures, homes with gardens, rooftops, etc., are overused design structures. Instead of opting for this clichéd logo design, create something more creative and original.

Maintain Simplicity

Simple is forever sweet. Remember that your real estate logo designs should be simple. Avoid complex logos with too many vibrant colours hiding your design features. Please keep it simple so people can remember and understand it quickly and with ease.
Remember to select a basic colour palette for your real estate logo that looks classy and professional. It seems too complicated to combine one type of text and graphics in the logo.

Play Around With The Typography

People generally go for a symbol or image in a logo. But adding a different type of typography in a logo design is also a good idea. Take the initial letters of your company name and create a logo with strong typography. If you’re a company with a short name, you can also use your company name as a logo. Just play around with typography and create a professional-looking logo.

Select An Appropriate Colour Scheme

Real estate is a serious and professional sector. From an expert’s point of view, every colour represents and conveys a different behaviour and message. Using vibrant colours in the logo might look childish. Always consider the industry trends, demographics, and competitors before choosing the colour.

For example, blue is calm and logical, conveying loyalty, peacefulness, and stability, while green colour is youthful and earth-friendly, representing health, growth, and freshness. Ensure that the colours used in your logo convey your business value.

Display The Company’s Character

Every company has different values and personalities. It should be reflected in your real estate logo design. It’s one of the essential steps in any branding strategy that you should follow. Know about your target audience, their requirements, and their emotional points. Combine your values with clients’ expectations and create a design that represents the vision and motto of your company.

Decide On The Inclusion Of A Slogan

If your company believes in a slogan, you can incorporate it into your logo design. Make sure that the slogan you use is not much longer and doesn’t fit in your frame. Long slogans in logo designs can cause visual imbalance, and your clients can only read them in small logos on your website or promotional cards.
If you use a slogan, write the letters in small sizes with your other graphics or company name.

Avoid Becoming Too Generic

Make sure you align your company’s mission with design and colour choices. Besides being simple with your real estate logos, be more realistic. Add enough graphics and features that can specifically tell about your company. For example, if your business provides rented homes in hill areas, it should look different from the industry that homes in palm springs.

Conclusion:

Nowadays, the real estate industry is blooming in the digital space too. Therefore it’s essential to take a step ahead of your competitors in the real estate branding strategy, starting with a real estate logo design. You can develop many types of logo designs according to your niche.

LogoPeople is a well-experienced team of logo designers that can create customised, creative, catchy, and affordable real estate logo designs. We are the best choice if you want professional help with your branding. Connect with us for an informative discussion about our services.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.