According to a research report of America all the market of USA is holding up to 40,000 food items that means maximum of their industry relies on the graphic designers, consumers, and distributors.
Packaging designing of the food items is very significant and it is the industry itself. Packaging designing is the heavy industry of America are building the great portfolio in graphic designing.
Ease and clarity:
Some of the easy and clear things are not written on the packaging of the brands. Some of the cleaning stuff did not having clear usage on it and it always looks like kids juice which is a bad thing about the brands and packaging of the brands. Some of the content should always write on the packaging such as why we use this product? So keep it in mind be clear and simple in your product and brand.
source:- graphicdesignjunction.com/wp-content/uploads/2014/07/0033+packaging+design.jpg
Truthfulness:
Truthfulness is more important for the customer and for the businessman also. Because the misconception leads to the disappointment of the customer and in that case brand never build that good repute in the market. Packaging of some products is not depicting the truth about the product. Task of the designer is to make the packaging attractive but do not hide the truth from the customer.
source:- designbolts.com/wp-content/uploads/2014/01/Grape-juice-packaging-design-2.jpg
source:- webneel.com/daily/sites/default/files/images/daily/07-2013/8-creative-bag-ad-fitness.jpg
Legitimacy:
There are many products in the market which consumers are buying so; the only way of uniqueness is to be legitimate and to be diverse. Only these are some traits which can make you the market leader between all your competitors. Packaging is basically the issue of creativity, if you are more creative you have the power to stay among thousands of other products. Be unique, be creative and always search for something very inspiring.
source:- static.squarespace.com
source:- s-media-cache-ak0.pinimg.com/564x/f9/7a/2b/f97a2bb04a8bdc5e298405e875844ea8.jpg
Bang of the shelf:
According to the customers opinion a product should be unique in the packaging and should not have the great details. Since every product have unique packaging of every different product which is assembled in columns and rows of the store. When products of different kinds are sorted in their places the consumer call it bangs of the shelf. It makes more sales in that specific product.
source:- wheresthesausage.typepad.com/.a/6a00d8341c5f1b53ef01bb08cbd488970d-pi
source:- 2.bp.blogspot.com/-RiiBULVqU2A/VTJzGkLbaEI/AAAAAAACCds/Cq7oVI2uusk/s1600/JL-Fruit002.jpg
Product extensions:
A product packaging should flexible enough that it can easily give a way to product extension. For instance if you are making apple juice than it should be flexible enough that in future you can introduce the range of mango juices or tomato ketch up. To avoid the issues of new range from start of the product you should keep it in mind about the future extensions in the brand.
source:- designbolts.com/wp-content/uploads/2015/02/Love-Popcorn-Cool-Packaging-Design-2.jpg
source:- designbolts.com/wp-content/uploads/2015/02/Love-Popcorn-Cool-Packaging-Design-4.jpg
Realistic approach:
Realistically your idea about the product should be convenient for the customers that will surely increase the sales of the product. Since customer only go for the realistic products which are wrapped in the practical manner sales a lot in the market.
source:- abduzeedo.com/sites/default/files/styles/home_cover/public/originals/0b8f5131421011.564f567bdaf40.jpg
source:- tech-lovers.com/wp-content/uploads/2014/05/Spices-Packaging-Design-2.jpg
source:- webneel.com/daily/sites/default/files/images/project/creative-packaging-design%20(4).jpg
Conclusion:
Design of packaging is very heavy industry all over the world which needs all these rules to grow.
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