Corporate Stationery Design that Influences Your Brand Identity

Ever wondered what makes the first impression when you send an official letter, proposal, or even a brochure to your potential client or investor?

Your business stationery design imparts a professional look to your document.

Adding your logo on the side and the details on the front of your document isn’t enough to seal the deal with your potential client or investor.

Investing in good business stationery designs is integral to your branding project.

If you have been contemplating investing in professional corporate stationery designs for your business all this while, let us walk you through the nitty-gritty of how a professional corporate stationery design can be a game changer for your branding strategy this year.

What exactly is business stationery?

From the letterheads, envelopes, and compliment slips to the invoices, business cards, shipping labels and more.

Your corporate stationery includes all your printed documents with your business name, logo, tagline and other details. With the right stationery design, you can easily convey the true essence of your brand and promote brand recognition in any saturated market.

Your business stationery design represents your brand and is a vital requirement for every professional document.

Why is corporate stationery important?

Suppose you are an investor interacting with two potential businesses to invest and help them grow their startup. The first one offers you flimsy paper that can be easily bent with a shabby logo and the name of the business.

In contrast, the other offers you a professional business card with sleek typography, the right theme, logo colours, and an engraved business name.

The second business makes a better impression on you, right?

Your business stationery design is the face of your business and makes the first impression whenever you try to pitch your brand to any potential client. It makes your business look credible and professional while establishing trust, accountability and authority.

The subtle yet persuasive designs make the biggest difference in conveying the message about your company to the recipient and bringing your business to a positive light.

Hence, with an excellent corporate stationery design, you can put your best foot forward at every opportunity to pitch your services to them and seal the final deal successfully!

How will the design of your business stationery affect your brand identity?

As we said, your business stationery design makes the biggest impact whenever you hand over any official document to your prospect. The art of your logo, font and choice of colours are some crucial elements of your brand identity.

Whenever your prospect opens the document, they immediately identify your business from the quality of your corporate stationery design. Hence, your stationery design should be unique, memorable, consistent, synced, easily recognisable and printed on high-quality paper.

Additionally, it also helps to boost your marketing efforts exponentially. The more you invest in improving the first impression of your brand, the easier it gets to achieve the marketing objective for your business.

For example, with every freebie you send to your customers, you need to add a customised corporate stationery design that acts as an advertising element for your business. This way, you can advertise your business subtly and unconventionally, which makes your business stand out from the rest.

Role of Business Stationery Design in the Corporate World

Your business stationery design represents the true character and culture of your company. It is an important element that conveys your brand image and clientele to your prospect. Let’s discuss some crucial ways your business stationery design can benefit the corporate world.

• It Increases Trust

As we said, having a well-designed business stationery design helps convey your business’s authenticity and accountability. Hence, sharing invoices, brochures, and business summaries on your letterheads or personalised envelopes adds value to your brand identity and builds trust with your clients, actively helping in client retention strategies.

• Enhancing Employee Loyalty

When you offer branded business stationary to your hardworking employees as a token of appreciation along with their bonuses, you can foster a deeper relationship with your employees, resulting in increased employee loyalty, turnovers and profits for your business!

• Establish Solid Networking

Business networking is inevitable for any business to thrive in this era. To make the conversations more valuable and effective, you can increase your networking strategies by sharing custom notebooks, business cards and other corporate gifts with your stationery design that helps your prospects know about you and your brand closely!

• Act As an Efficient Marketing and Branding Tool

Your corporate stationery design is an incredible marketing tool often underestimated by most business owners. Avoid making the same mistake as the personalised letterheads, business cards, and other documents with your stationery design can really turn your prospects into confirmed clients in no time in a non-intrusive manner just by improving your brand image across the audience base!

11 Guidelines for Creating Powerful Corporate Stationery Design

Creating a powerful corporate stationery design is indeed a tough nut to crack. There are certain guidelines you must adhere to create a compelling corporate stationery design that makes a positive impact on your business. Follow the below-mentioned list carefully, as this will help you plan out the design strategically.

• Proper Spacing

Clumsy business stationery design is one of the biggest turnoffs for every prospect! You need to organise the spacing of each element in your design, such as the logo, business contact details, business name and others.

Keep enough blank space to add the graphics and the textual content systematically without making it overwhelming for your prospect. You can also keep some white space in your design to ensure that every element is equally highlighted in the design.

• Maintain Simplicity

Adding to the previous point, simplicity is the key to any business strategy. You don’t want your design to look messy with unnecessary details about your brand.

Hence, filter out the information and graphics you want to add to your corporate stationery design and narrow them down according to your target audiences for the best results.

• Be Clean and Orderly

Your stationery design aims to highlight your brand image and message accurately. Thus, keep your design legible and easily comprehensible. Some tips that can help you at this stage include but are not limited to:

1. Avoid using more than two different typography styles in your design
2. Limit your colours to not more than three, as this may look contrasting to the eyes of your prospect
3. Utilise the empty space wisely to avoid cluttered information
4. Your design elements must uphold the content of your design.

• Employ the Logo

The business logo is the star of any business!

Place your business logo strategically to showcase your brand and what it stands for. Since your business logo design plays the most important role in brand recognition, you need to highlight it at the top and make it prominent to the eye.

You can also use your logo as the solo element that conveys your brand information to the prospect. However, ensure that your brand logo is always in sync with the other design elements.

• Choose the Appropriate Colors

Your choice of colours has major importance in your corporate stationery design. You must stick to a colour scheme across every business stationery, including letterheads, business cards, brochures, etc.

Adding too many contrasting colours can easily overwhelm the entire design while increasing the costs of printing it even further! Hence, try to balance your choice of colours and be consistent across every stationery for your business.

• Readable Typography

The content of your stationery design must be loud and clear, sure, the logo and the other visual elements help to convey your brand image, but you must also pay adequate attention to the brand message and vision through the typography.

Choose quality colours and placement to bring the prospect’s eye to the design. Ensure that it is readable enough and highlights every integral aspect of your brand.

• Include your brand

Throughout the process, you must ensure that the design elements never overshadow your brand!

The ultimate goal of creating a professional corporate stationery design is to keep your brand at the central stage!

Hence, your stationery design should represent your brand image to its truest essence. For example, instead of using completely new and unfamiliar graphics and colours in your design, choose the ones commonly used across all your business strategies. This will make your brand easily recognisable from the design.

• Put the Content in Order

Apart from the visuals of your corporate stationery design, you must actively work on the placement of the content of your design. If your content is disorganised or illegible, your entire time and efforts will be in vain.

Ensure that your prospect can navigate through the design by keeping the headings and subheadings systematic. For words that require an additional highlight, you can also embolden or italicise accordingly.

You can also explore different typography styles for the best results but keep everything apart from each other to keep the eyes fixed on the main content of the design.

• Make it vibrant

Dull and low-life colours can never evoke a positive feeling in the hearts of your prospects. Hence, instead of choosing the lustre lacking colours, explore the colour wheel and choose a certain colour theme across multiple shades.

It is important to opt for bright and bold colours to imprint the impression of your business in your prospect’s mind but ensure that the colours you choose are consistent across all the branding elements of your business.

• Add contact information

The goal of your stationery design is to make them confirm the final deal. Hence, it is important to include a strong call to action, your business contact information, in your corporate stationery design.

Ensure that the contact details are legible and prominent to strike the eyes of the prospect of the money they take a glimpse at the stationery item.

How else do you expect your prospects to reach out to your business?

• Never Compromise on Quality

Last but not least, always maintain the quality of your stationery design. Even if you have spent multiple all-nighters in perfecting the different elements of your design, choosing low-quality materials to print the design can instantly put all your efforts, time and revenue into the drain!

Thus, it is always wiser to spend extra bucks on choosing thick, sturdy and high-quality materials that not only last for an eternity but also bring a premium feel to your brand.

Conclusion

The best corporate stationery design can make or break your most essential brand deals in split seconds just by the impression you convey about your brand! This way, you can hit the right emotions and give your brand a better look and feel within your prospects! If you are a business owner, relying on professional corporate stationery designers experienced in designing professional stationery designs for brands in your industry is always advisable.

It’s time you finally take your branding game a step further this year. Invest in the best corporate stationery designers today and make your brand the best seller in the industry!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.