A logo must never be considered a mere mark; it is the reflection of a commercial brand or the branding of a business that is created with the help of fonts, shapes and even images. The basic purpose of a business logo is to inspire trust, admiration and gain recognition for a company and the products and services that it offers.
Businesses in India have taken a step forward and moved into the more ‘cosmopolitan’ or ‘modern’ paradigm. Cities like Mumbai, Hyderabad, Delhi etc are now more contemporary than ever. This shift in interests has made it necessary for businesses based particularly in cities like these to change their objectives, amend their services to meet current demands and stay on top of everything to stop themselves from getting stagnant. The first thing that they need to do in this regard is to come up with a revitalized logo design, which stands for their business objectives, shows their commitment and depicts modern thinking.
Given below are a few tips to design Indian cosmopolitan business logos:
Simplicity goes a long way
Probably the best piece of advice that any contemporary Indian business would ever get from someone while designing business logos is to keep it simple. The major reason why complicated logos are such a failure is that they fail to engage their audience and are extremely hard in terms of reproduction and maintenance. The most upbeat elevator pitch that you can present to your business partners and potential clients.
A logo designer would most commonly incline towards adding in lots of complexity and elements when a particular logo design for an Indian business is not working out. Instead of complicating things, it is better to start fresh, come up with a new concept or perhaps even try to remove all those distracting elements from it. However, make sure that you do not come up with a business logo design that is so simple that it gets too conservative or boring.
Captivating the audience
Above everything else, it is necessary for your Indian cosmopolitan business logo to engage and captivate your audience. However, do not spell out your message by going completely literal. On the other hand, you need to give them something to be curious about. It is necessary for an Indian contemporary business to give its customers a chance to discover the true intention and meaning of your business logo. Getting them to figure out the trick in your logo would help them have an entertaining and memorable experience which would let them stay connected to you.
Also remember that an Indian contemporary business logo must never be too abstract. Obscurity should also be avoided considering that it would make you lose not just your target audience but probably your potential clients too.
Think ahead when working on your business logo
As a business owner that understands the power of a logo, it is necessary for you to think of its durability. Surely, you cannot look into the future, but you can definitely envision your business in the next 10 years. Think about the kind of services and products you would be offering. Remember, even the best of companies have to update their logo by every 15 years! Come up with a logo that can stand the test of time and all that you would need to enhance it are a few subtle changes – nothing too radical!
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