With the increasing ease of navigating places through smartphones, many people have embraced the idea of just packing their bags and hitting the road, either solo or with companions.
This has led to tremendous growth in the travel and tourism industry over the last decade, and India is not lagging either. Predictions say that by 2028, India’s tourism and travel industry will grow from $178 billion in 2021 to $512 billion. While it sounds promising for any travel company, it has also made it crucial to stand out.
A key factor to be distinct is to have fabulous travel branding for your company. If you want to attract more customers, delve into this blog and download the best travel logos that suit your company branding and your customers.
Table of Contents
What are the essential elements of a travel logo design?
Before exploring the cool logos we have in store for you, let us first understand the critical elements of a good travel logo design. Whether you run a tour and travel agency, manage a travel blog or serve as a tour guide, these are the elements that your travel logo design should have:
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Iconic Symbolism:
Your logo should represent travel through icons such as buses, trains, aeroplanes, globes, movement or elements specific to destinations that you cover.
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Vibrant Color Palette:
Colours help us communicate ideas and emotions, defining experiences. Opt for vibrant colours that excite the audience. Colours like green and blue represent nature, while red, orange and yellow bring energy.
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Distinctive Typography:
Besides choosing the right colours, using the right font can change how people perceive your brand. Fonts that complement your icons and colours, show softness and flexibility, and are easy to read should be your choice.
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Simplicity and Scalability:
Your logo should be exciting yet straightforward, scalable and easily recognisable so your customers can spot it amidst a thousand other symbols.
Download these Beautiful and Eye-catching Tour & Travel Logos
Now that we understand what can distinguish your travel logo, here are some fantastic tour and travel logos for your brand. Download these free travel vector logos in both PNG and SVF formats.
Sun, palm trees and a paper plane
If your travel agency specialises in beach getaways, this logo will perfectly capture the essence and excitement that your brand offers! It entices customers with a beautiful sunset, palm trees and a paper plane, representing a tropical escape. It is ideal for attracting beach lovers and sun-seekers.
A bus and a palm tree
A captivating and scalable logo with a bus and a palm tree would immediately make many travellers click on your website. Exuding to the vibe of an exciting and adventurous trip, this vector logo tells a lot with just two simple icons and two contrasting colours.
Palm trees on sand dunes
The palm tree is the best travel icon for a travel brand focusing on tropical destinations. This scalable vector logo showcases the diverse facets of a beach, the warm and adventurous daytime and the cool and calm nighttime, depicted by two different colours of the sky and two palm trees.
Sail on the sea
This logo uses dark colours like violet and burnt orange, which are balanced by the colour white. It’s eye-catching and perfect for brands that focus on cruise vacations or sea-related trips. You can use this travel logo to attract customers who love sailing, surfing or simply unwinding by the sea.
Aeroplanes across the globe with skyscrapers
This should be the logo for brands serving customers who enjoy visiting big cities for vacation or work. It represents a variety of elements in a simple and scalable way. The location icon and the semi-globe embody global travel, while the skyscrapers and the aeroplane symbolise a cosmopolitan adventure.
A man with luggage on an adventure
Ideal for attracting solo travellers and adventure seekers, this minimalistic logo uses only two colours to convey its brand identity without using complex elements. The clouds in the background further enhance the idea of endless possibilities that travellers might experience in their journey.
Some Inspirational Travel Brand Logos You Should Explore
There are a lot of inspirations to start designing your travel brand logo. Many companies have successfully scaled their businesses due to fantastic brand identity, including their logo. Here are some inspirational travel brand logos that can serve as sources of inspiration for your design:
Expedia logo that translates into the spirit of flying on an expedition.
Azul Airlines logo showcasing Brazil’s vibrant and colourful culture.
Velvet Escape logo that iconises flying away to an escapade into the arms of nature.
OneTravel logo is minimalistic yet stylish, with the letter ‘O’ stylised as a location symbol.
Tripadvisor logo features an astute pair of owl eyes, implying their ability to search for the best places and serve as the best guides even at nocturnal hours.
Fernwayer logo demonstrates a sense of adventure with a hot-air balloon transitioning into a flight of birds off for an experience.
Some more Inspirational Travel Brand Logos Across the Globe
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Source:behance.net/gallery/174829703/T-Logo-Travel-Company-Logo-Brand-Design
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Source:99designs.com/profiles/1844318/designs/830837
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Source:dribbble.com/shots/18358911-Modern-Letter-A-Travel-Logo
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Source:behance.net/gallery/174969451/Travel-Agency-Logo
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Source:99designs.com/profiles/surfacing/designs/782426
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Source:dribbble.com/shots/19752510-Fevtour-Travel-Agency-Brand-Tour-Tourism-Logo-Design
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Source:behance.net/gallery/176488707/Vrommon-Travel-Logo
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Source:99designs.com/profiles/fdsfireflies/designs/1894180
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Source:dribbble.com/shots/20985749-business-company-travel-logo-and-business-card
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Source:behance.net/gallery/172442973/Logo-redesign-for-ukrainian-travel-agency
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Source:99designs.com/profiles/alyafemile/designs/1278578
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Source:dribbble.com/shots/14148989-Jsetravel-Logo
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Source:behance.net/gallery/175053355/Tour-Travel-logo-design-(Unused)
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Source:99designs.com/profiles/837446/designs/1567394
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Source:dribbble.com/shots/18234923-Pride-Travel-Travel-Agency-Logo
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Source:behance.net/gallery/175770903/SlackTide-Travels-Modern-Tourism-Logo-Design
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Source:99designs.com/profiles/piasecki/designs/353992
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Source:dribbble.com/shots/18233813-Travel-Agency-Logo-Design
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Source:behance.net/gallery/176431777/Tripy-Logo-Design
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Source:99designs.com/profiles/owlskul/designs/1273769
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Source:dribbble.com/shots/20985863-t-letter-logo-t-logo-design-t-logos-travely-logo-design
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Source:behance.net/gallery/176466481/Airvila-Travel-Agency-Logo-Brand-Identity-Design
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Source:99designs.com/profiles/3336086/designs/2049930
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Source:dribbble.com/shots/21705920-L-letter-minimal-tour-logo-design-travel-agency
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Source:behance.net/gallery/176290309/Logo-design-travel-logo-travel-agency-logo
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Source:99designs.com/profiles/fdsfireflies/designs/1994639
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Source:dribbble.com/shots/20892337-Location-travel-modern-minimalist-logo-design
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Source:behance.net/gallery/174254307/Logo-Design-BlueSky-Travel
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Source:99designs.com/profiles/alyafemile/designs/1279978
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Source:behance.net/gallery/175764873/Travel-Logo-Design-TTravel-Logo-Concept-Branding
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Source:dribbble.com/shots/21250952-Gointrip-travel-agency-logo-and-branding-design
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Source:99designs.com/profiles/420857/designs/918613
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Source:behance.net/gallery/176809739/Avid-Travel-Logo
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Source:dribbble.com/shots/17153239-Travel-Agency-logo-Rio-Trip
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Source:99designs.com/profiles/alyafemile/designs/1790606
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Source:behance.net/gallery/171870015/Logo-design-travel-logo-travel-agency-logo
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Source:dribbble.com/shots/15509456-Nocturn-Travel-Globe-World-Star-Travel-Sky
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Source:99designs.com/profiles/lumbeard/designs/656736
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Source:behance.net/gallery/153879757/Travel-Logo-Branding-logo-design-project
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Source:dribbble.com/shots/16219068-Travels-Company-Logo-design
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Source:99designs.com/profiles/4162155/designs/2043240
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Source:behance.net/gallery/174836191/Vewfly
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Source:dribbble.com/shots/20762471-tour-tourism-travel-agency-ticket-booking-airline-t-logo
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Source:99designs.com/profiles/3411358/designs/1991011
Summing it up
Your brand logo design is a crucial part of your brand identity. It is the first impression of your brand and hence should be unique but relatable. Most people travel to explore something new, experience leisure or embark on adventures. So, your logo should evoke a feeling of excitement, exploration and joy. It should foster a sense of brand loyalty among your audience.
While you can always draw inspiration from famous and successful businesses, downloading the free travel vector logos will aid you in figuring out how your logo should look. If you need more help refining your travel brand logo, consult the Logopeople design team to get comprehensive design solutions for your travel brand that reflect your brand identity and unique vision.
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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