Why Back Panels are Important in Product Packaging Design?

Strong branding, special offer, product advantage, appetite appeal, varying package colors with the plentiful range of flavors stimulates purchases through front panel design, another side of packaging which is back panel helps in re-purchasing of the product i.e. it builds up the bond between consumer and producer. This is the case but we still find that many packaging designers ignore it completely that end product consumer feels boring to look at it. This is because:-

Many packaging Designers does not know the importance of back panel in packaging design. They are unaware of few points: –

1.) Brand engagement through packaging

2.) How to communicate through packaging

3.) What is primary and secondary importance for consumer?

4.) Agency or Designer not paid enough for the design

Here are 4 basic features we can add in the back panel to make it more interesting while designing the Back panel for food packaging design:

Product Story: Product story is a creative story about the product tells about which is the best way to make and consume it, the best way to enjoy it, etc. Creative product story makes people interested in reading the back panel.

source:- i.pinimg.com/564x/d2/0a/31/d20a3109fc127fa1d24640d3aa147c18.jpg

Nutrition Information: Nutritional information Is important for the back panel so that people can know about the ingredients of the product. All information on the product makes people more interested in buying them and a little creativity on the product can make boring nutritional values interesting.

source:- cdn.trendhunterstatic.com/phpthumbnails/262/262004/262004_2_800.jpeg

Bar-codes: Nowadays every product contains barcode; they have become so common and frequent that people stopped noticing it. We can be more creative and funny to make them look attractive by adding some hidden meaning with important information.

source:- static.boredpanda.com/blog/wp-content/uploads/2017/08/Different-barcode-design-599c123c51c1b__700.jpg

Contact Information: Contact information helps people who have queries or to know about their websites, phone numbers, etc. It is important on the product if we use a different font, color, style, frames, etc to make it more creative and easy to read so that people can easily contact the company.

source:- i.pinimg.com/564x/40/b2/54/40b2547e28312b6abf3096b0dab081c4.jpg

So we get all the important information about the product like bar-codes, QR codes, icons, graphics, product’s features how to use the product, its advantages, precautions and much more on the back panel to make it as divine.

Here are some creative back panel layouts that often are far more interesting than the fronts and help to engage the end consumer with your brand: