The year 2020 is a year of Covid-19 which brought most of the lives on a standstill, affecting many industries badly. But there are still few sections such as manufacturing, pharmaceuticals, packaged food, beverages, functional food and hygienic products among the FMCG, have been less affected by the crisis. We can say they have seen a […]

No one can never go wrong with giving chocolates as a gift to someone, irrespective of any occasion. Nobody can resist chocolates even if it is for a bite we do taste it with lots of happiness and excitement. Chocolate originates from today’s Mexico where it is consumed as a drink. Then, it quickly spread […]

Packaging of the product plays a vital role when it’s all about drawing consumers’ attention at the first interaction! No matter what sort of product you deal with, you should offer a great importance to the packaging of the product. Keep in mind that it’s the appearance that can grab attention! For example when you […]

A nutrient is a substance used by an organism to survive, grow, and reproduce and hence, to ensure whether you or your loved ones are getting the necessary intake of essential minerals, vitamins and other necessary nutrients the Dietary Supplements has come a long way out. Nutrients can be incorporated into cells for metabolic purposes […]

The old lifeless colorful plastic bags which once were in picture everywhere are depleting fast from the market even from our home stocks. Wherever we go today, we tend to find paper bags replacing polythene bags. More and more small industries whether in retail or in food and beverages are getting environment conscious and opting […]

Strong branding, special offer, product advantage, appetite appeal, varying package colors with the plentiful range of flavors stimulates purchases through front panel design, another side of packaging which is back panel helps in re-purchasing of the product i.e. it builds up the bond between consumer and producer. This is the case but we still find […]

Ayurvedic medicine is used for the well being of human and good packaging design gives the end customer a confidence to intake. Once you build a consumer confidence, then half of the medicinal benefits are automatically initiated in the customer’s mind which further helps him to recover faster. This all happens in the subconscious part […]

For the benefit of the consumer, the packaging should comply with certain guidelines. DesignerPeople has learnt these guidelines by studying the recommendations from Indian Government Body – FSSAI. Here is some insight available for you to read through. This document should educate on integral information required on packaging designing to educate the end consumer. 1.) […]

Thinking outside the box – Most overused phrase has lost its glory because most people just use it as a phrase but don’t live up to what it means. There are countless packaging companies using similar un-inventive tag-lines. You don’t have to strain your eyes to find a blog by a branding or design agency […]

In the competitive world today most of the successful entrepreneur believe, that packaging of the product is as important as the product itself. Packaging plays an integral role in branding and promoting a product in the retail market today. It allows you to differentiate the product from its competitive brands available in the shelf. Thus, […]