Baby food packaging isn’t just about aesthetics. It is everything about trust, functionality, and capturing the hearts of parents. The right baby food packaging design can actually make a product irresistible, communicate essential information, and even reflect the values of a modern-day family. It is super important to focus on this now in this era! […]

Fruit juice consumption in India is booming, with modern families across cities like Delhi, Gurugram, Bangalore, and Mumbai embracing new flavors and healthier options. Leading brands like ITC and Paper Boat are at the forefront, introducing creative products to appeal to urban consumers. The Indian juice market, currently valued at INR 18,000 crore, is projected […]

Coffee is more than just a beverage—it’s an experience, a lifestyle, and a global phenomenon. For coffee brands, the label and packaging design plays a pivotal role in communicating the product’s story, origin, and quality to consumers. According to industry standards, effective coffee labelling meets regulatory requirements, reflects the brand’s values, and appeals to its […]

Keep it simple!” With shrinking attention spans, minimalist product labels have become a consumer favorite. It cuts through the noise. Clear. Simple. No fuss. Right? But not everybody likes that. With a growing emphasis on aesthetics, some brands ask, “Why stick to simple when we can do more?” Emerging trends like storytelling labels, augmented reality […]

Building a successful transport brand requires a thoughtful branding approach. The fundamentals of any transport branding strategy lie in professional logo design. The primary purpose of your transport logo is to help your customers know and remember your brand in the future. If you want to establish a credible position in the Indian transport industry, […]

Every year, there are new fashion trends that sweep up the market and fashion enthusiasts all over the world make sure that they take advantage of the latest trends. The world of logo design is similar. Although logo design trends don’t change drastically every year, certain designs will dominate the scene in 2024. The upcoming […]

With the onset of AI, technology has taken a new turn and life for everyone has become much easier than a decade ago. One such area in which AI has been making some noise is the design sector. With various AI logo generators and tools available online, designing logos for any brand has become a […]

A professionally designed logo is extremely valuable for short-term and long-term business goals in this era. It acts as your brand’s visual identity, making your brand recognisable and memorable. Hence, your sales and profit margin depend significantly on the type of logo you curate for your business. A logo design is more than just an […]

When you commence a new venture, you might have a lot of work establishing a business, and some of your work in the lists looks important while others appear to be insignificant, e.g. developing a good marketing strategy might be more important than the brand design or building an annual budget plan is more significant […]

Indian Diaspora has grown immensely around the world. There has been widespread migration of Indian in different parts of the world. It has generated keen awareness about Indian art and culture which has influenced branding or corporate image of multinational companies. The business collaboration of Indian companies with global companies increased multifold with affluence in […]