Coffee is more than just a beverage—it’s an experience, a lifestyle, and a global phenomenon. For coffee brands, the label and packaging design plays a pivotal role in communicating the product’s story, origin, and quality to consumers. According to industry standards, effective coffee labelling meets regulatory requirements, reflects the brand’s values, and appeals to its […]

Though India is known as a tea-drinking country, the last decade has witnessed a constant change in the loyalties. From the world’s top coffee brands to many new birds, thousands of coffee shops have rooted their base across the country, and coffee consumption has almost doubled in quantity. During a national survey, 53.51 per cent […]