Coffee is more than just a beverage—it’s an experience, a lifestyle, and a global phenomenon. For coffee brands, the label and packaging design plays a pivotal role in communicating the product’s story, origin, and quality to consumers. According to industry standards, effective coffee labelling meets regulatory requirements, reflects the brand’s values, and appeals to its […]

The pharmaceutical industry in India is highly standardised and rigid when it comes to regulations and policies. After all, medication errors involving the wrong dosages or ingredients may become life-threatening to the patients. In the medical domain, according to government guidelines, you must include all the relevant research evidence through improved labelling designs. This ultimately […]

Every year, there are new fashion trends that sweep up the market and fashion enthusiasts all over the world make sure that they take advantage of the latest trends. The world of logo design is similar. Although logo design trends don’t change drastically every year, certain designs will dominate the scene in 2024. The upcoming […]

A professionally designed logo is extremely valuable for short-term and long-term business goals in this era. It acts as your brand’s visual identity, making your brand recognisable and memorable. Hence, your sales and profit margin depend significantly on the type of logo you curate for your business. A logo design is more than just an […]

The hotel segment is competitive, and companies look to attract customers with good food and services. Your logo is the best thing to conceive. When you think about the brand in this segment, you might remember the logo. Your logo needs to be special and memorable for the clients to stand out. As competition is […]

Indian Diaspora has grown immensely around the world. There has been widespread migration of Indian in different parts of the world. It has generated keen awareness about Indian art and culture which has influenced branding or corporate image of multinational companies. The business collaboration of Indian companies with global companies increased multifold with affluence in […]

Coming up with a great health and medical logo design is one of the toughest jobs that you might ever do in the logo designing world. With new emerging medical centers and medicine related businesses coming up, it gets very hard for a designer to come up with something totally unique and creative. Now, before […]

Pharmaceutical companies form the backbone of modern medicine. All kind of drugs and medicines are researched, discovered and marketed by pharmaceutical companies. There is fierce competition between these companies as they battle to serve a common global market which is dependent on them for their health and well being. Branding of pharmaceutical companies needs special […]

If we went decades ago, there were a lot of educational institutions who never invested time and money on branding. Hence they missed many opportunities which could help them to create a distinct brand image and stand out. Increase enrollment of students, recruit more expert trainers, attract students and parents everything is required correct branding […]