The business world has become supremely competitive. With various advancements and government policies to provide ‘ease of business’, businesses (both large and young) are trying to be innovative in every way possible to ensure they are different from the competitors. However, it all starts with your first impression on the potential client or customer. Businesses […]

Thinking outside the box – Most overused phrase has lost its glory because most people just use it as a phrase but don’t live up to what it means. There are countless packaging companies using similar un-inventive tag-lines. You don’t have to strain your eyes to find a blog by a branding or design agency […]

In the competitive world today most of the successful entrepreneur believe, that packaging of the product is as important as the product itself. Packaging plays an integral role in branding and promoting a product in the retail market today. It allows you to differentiate the product from its competitive brands available in the shelf. Thus, […]