Keep it simple!” With shrinking attention spans, minimalist product labels have become a consumer favorite. It cuts through the noise. Clear. Simple. No fuss. Right? But not everybody likes that. With a growing emphasis on aesthetics, some brands ask, “Why stick to simple when we can do more?” Emerging trends like storytelling labels, augmented reality […]

With the onset of AI, technology has taken a new turn and life for everyone has become much easier than a decade ago. One such area in which AI has been making some noise is the design sector. With various AI logo generators and tools available online, designing logos for any brand has become a […]

Did you know that 57% of small businesses readily invest more than $500 in creating a professional logo for their business? The human brain can process visuals more than 60,000X faster compared to words. This is why it is paramount to invest in professional logo design that stand out and represent your brand to its most authentic self. With […]

Though India is known as a tea-drinking country, the last decade has witnessed a constant change in the loyalties. From the world’s top coffee brands to many new birds, thousands of coffee shops have rooted their base across the country, and coffee consumption has almost doubled in quantity. During a national survey, 53.51 per cent […]

Wonder how a half bitten apple can make you recognize the brand of Apple from a far distance? Well, kudos to their branding services, high-end technologies, and business logo that has allowed Apple to lead the global market and pull revenue of 123.9 Cr within the first quarter of 2022. India currently has over 64,000 […]

Logos are an essential bit of a business, visually constituting a brand. They should be made special and unique to enlarge brand recognition. When designing a logo, many organizations prefer to use premade logos that are readily available on the online platform. With the advanced technologies and availability of different applications, you can quickly generate your […]

Today, in India, brands in various industries are popping up at a breakneck pace- creating more and more demands for advertising, journalism, photo shoots, among other things. Expected more creative start and not to jump directly on topic, Photography has begun playing a crucial role in all of these sectors: it is not a hobby […]

When we design a logo, various elements are ingredients for a successful and meaningful logo design. Many people in India still think that logo is just a random appealing design; it’s not proper today. The shapes of symbols are known purely for aesthetic appeal. Research on visual communications says specific shapes hold associations in the […]

Indian Diaspora has grown immensely around the world. There has been widespread migration of Indian in different parts of the world. It has generated keen awareness about Indian art and culture which has influenced branding or corporate image of multinational companies. The business collaboration of Indian companies with global companies increased multifold with affluence in […]