Keep it simple!” With shrinking attention spans, minimalist product labels have become a consumer favorite. It cuts through the noise. Clear. Simple. No fuss. Right? But not everybody likes that. With a growing emphasis on aesthetics, some brands ask, “Why stick to simple when we can do more?” Emerging trends like storytelling labels, augmented reality […]

The pharmaceutical industry in India is highly standardised and rigid when it comes to regulations and policies. After all, medication errors involving the wrong dosages or ingredients may become life-threatening to the patients. In the medical domain, according to government guidelines, you must include all the relevant research evidence through improved labelling designs. This ultimately […]

With the onset of AI, technology has taken a new turn and life for everyone has become much easier than a decade ago. One such area in which AI has been making some noise is the design sector. With various AI logo generators and tools available online, designing logos for any brand has become a […]

Starting from brochures to billboards and print ads. The road to promotion using print media is endless and timeless. The key to a successful print media design is to make it unique, exceptional and eye-catching – The secret to attracting customers consistently and generating higher profit margins every time! Print design is a necessary aspect […]

The year 2020 is a year of Covid-19 which brought most of the lives on a standstill, affecting many industries badly. But there are still few sections such as manufacturing, pharmaceuticals, packaged food, beverages, functional food and hygienic products among the FMCG, have been less affected by the crisis. We can say they have seen a […]

Packaging of the product plays a vital role when it’s all about drawing consumers’ attention at the first interaction! No matter what sort of product you deal with, you should offer a great importance to the packaging of the product. Keep in mind that it’s the appearance that can grab attention! For example when you […]

The old lifeless colorful plastic bags which once were in picture everywhere are depleting fast from the market even from our home stocks. Wherever we go today, we tend to find paper bags replacing polythene bags. More and more small industries whether in retail or in food and beverages are getting environment conscious and opting […]

Ayurvedic medicine is used for the well being of human and good packaging design gives the end customer a confidence to intake. Once you build a consumer confidence, then half of the medicinal benefits are automatically initiated in the customer’s mind which further helps him to recover faster. This all happens in the subconscious part […]

For the benefit of the consumer, the packaging should comply with certain guidelines. DesignerPeople has learnt these guidelines by studying the recommendations from Indian Government Body – FSSAI. Here is some insight available for you to read through. This document should educate on integral information required on packaging designing to educate the end consumer. 1.) […]

Thinking outside the box – Most overused phrase has lost its glory because most people just use it as a phrase but don’t live up to what it means. There are countless packaging companies using similar un-inventive tag-lines. You don’t have to strain your eyes to find a blog by a branding or design agency […]