Baby food packaging isn’t just about aesthetics. It is everything about trust, functionality, and capturing the hearts of parents. The right baby food packaging design can actually make a product irresistible, communicate essential information, and even reflect the values of a modern-day family. It is super important to focus on this now in this era! […]

Fruit juice consumption in India is booming, with modern families across cities like Delhi, Gurugram, Bangalore, and Mumbai embracing new flavors and healthier options. Leading brands like ITC and Paper Boat are at the forefront, introducing creative products to appeal to urban consumers. The Indian juice market, currently valued at INR 18,000 crore, is projected […]

Indian cosmetics industry is growing at an fast pace, expected to reach $20 billion by 2025. This growth is due to penetration and demand of beauty products in Indian tier 2 and tier 3 cities, where affordable skincare solutions are gaining popularity. The Indian market, driven by millennial and Gen Z consumers, demands quality, affordability, […]

Coffee is more than just a beverage—it’s an experience, a lifestyle, and a global phenomenon. For coffee brands, the label and packaging design plays a pivotal role in communicating the product’s story, origin, and quality to consumers. According to industry standards, effective coffee labelling meets regulatory requirements, reflects the brand’s values, and appeals to its […]

Keep it simple!” With shrinking attention spans, minimalist product labels have become a consumer favorite. It cuts through the noise. Clear. Simple. No fuss. Right? But not everybody likes that. With a growing emphasis on aesthetics, some brands ask, “Why stick to simple when we can do more?” Emerging trends like storytelling labels, augmented reality […]

The pharmaceutical industry in India is highly standardised and rigid when it comes to regulations and policies. After all, medication errors involving the wrong dosages or ingredients may become life-threatening to the patients. In the medical domain, according to government guidelines, you must include all the relevant research evidence through improved labelling designs. This ultimately […]

With the onset of AI, technology has taken a new turn and life for everyone has become much easier than a decade ago. One such area in which AI has been making some noise is the design sector. With various AI logo generators and tools available online, designing logos for any brand has become a […]

Starting from brochures to billboards and print ads. The road to promotion using print media is endless and timeless. The key to a successful print media design is to make it unique, exceptional and eye-catching – The secret to attracting customers consistently and generating higher profit margins every time! Print design is a necessary aspect […]

The year 2020 is a year of Covid-19 which brought most of the lives on a standstill, affecting many industries badly. But there are still few sections such as manufacturing, pharmaceuticals, packaged food, beverages, functional food and hygienic products among the FMCG, have been less affected by the crisis. We can say they have seen a […]

Packaging of the product plays a vital role when it’s all about drawing consumers’ attention at the first interaction! No matter what sort of product you deal with, you should offer a great importance to the packaging of the product. Keep in mind that it’s the appearance that can grab attention! For example when you […]